Simone Capoccia

Role Overview:
Lead business development strategy for a leading private medical and aesthetic clinic, overseeing the entire referral pipeline, consultant relationships, and revenue growth initiatives.

Key Responsibilities & Achievements:

• Referral & Consultant Management: Manage relationships with 15+ consultants and 50+ primary referrers (GPs, optometrists, and specialists), ensuring regular communication and engagement to maximize patient referrals.
• Pipeline Oversight: Track and optimize 100-150 incoming referrals per month, identifying opportunities for growth across key service lines.
• Revenue Growth & Strategy: Collaborate daily with the clinic director to develop and implement business strategies, driving measurable revenue increases of ~20% year-on-year.
• Consultant Onboarding & Support: Successfully onboard 4 new consultants in the first 3 months, providing data insights, regular updates, and strategic guidance to optimize their practice.
• Event & Networking Leadership: Organize networking meetings, roundtables, and stakeholder events per quarter to build brand awareness and strengthen professional relationships.
• GP engagement with presentations at PLT events.
• Market Analysis & Opportunity Identification: Monitor London private healthcare trends, identifying service gaps and recommending initiatives to enhance clinic market position.
• Cross-Functional Collaboration: Work closely with clinical and administrative teams to ensure a seamless patient journey from referral to treatment.

Impact / Highlights:

• Working alongside Hospital director to streamline referral tracking and pipeline management, increasing referral conversion rates.
• Strengthened relationships with top referrers, resulting in an estimated £147k additional annual revenue.
• Successfully developed new business initiatives, expanding clinic visibility in Battersea and increasing patient engagement.

• Responsible for the development and growth of referrals from Optometrists, GP's and Hospitals in Hertfordshire, Berkshire, Hampshire and Oxfordshire.
• Primarily working daily with Consultant Ophthalmologists.
• Manage account relationships, becoming the first point of contact for existing and prospective referrers, to ensure excellent service and maximum retention.
• Regular engagement with ICB members
• Analysed financial data for accurate budget forecasting and management.
• Working as a consultant to our OJV partner's (Ops Directors.)
• Promote and assist in the co-ordination of dedicated events to support the engagement of stakeholders.
• Work in close partnership with the New Medica Operational directors in 3 clinics.
• Populating the Salesforce system to broaden my understanding of the territory.
• Consulting the partners and facilitating meetings / tours / CPD events when possible.
• Knowledge of NHS structures (ICB) and an understanding of the key issues facing the medical profession locally.

• Lead the development and execution of a partnership strategy designed to establish, grow, and sustain effective relationships with key partners.
• Managing a team of 6 NHS partnership executives around South of UK.
• Regular proactive steps to address and resolve any issues related to partnerships, advocating for both the needs of the organisation and those of external partners.
• Held overall responsibility for system and service user engagement activities. Developed and implement metrics to evaluate the impact of these activities, ensuring they contribute to improved outcomes and align with financial performance targets.
• Development and delivery of a comprehensive system engagement strategy. Engaging with Consultants and GP's at various levels in the ongoing development of company goals, in line with the Integrated Care Boards (ICB) vision for Integrated Community-Based Care (ICBC).
• Responsible for the team meeting and surpassing KPIS for set quarters.
• Overall responsibility on eye treatment Referrals coming in through every clinic in the South of UK. (6 hospitals in total)

Key Achievements:

• Cultivated lasting relationships with 30+ healthcare professionals, resulting in increased product endorsements / referrals.
• Organised 4 local educational events, strengthening brand presence and engaging with key community stakeholders.
• Focused on high-impact customer service strategies, improving client retention rates by 11-16%.
• Managed detailed sales reports and market analyses, providing insights that guided the strategic direction of regional sales.

Key Responsibilities:

• First point of contact for both existing and prospective referrers and responsible for growing referral base by building strong and robust customer relations
• Drive new launch for endoscopy and Ophthalmology medical devices/ products.
• Regular engagement with Frimley ICB and North West ICB.
• Develop strong partnerships with key stakeholders within the NHS and private healthcare sectors, including procurement teams, clinicians, and decision-makers.
• Supported delivery of business premium growth, profit & retention targets and development of prioritised CRM prospect list
• Promoted and delivered tailored presentations and demonstrations of cutting-edge medical devices and service contracts such as IOL's / Corneal telegraphs and OCT.
• Reporting financials to senior management including sales figures, expenditure and profit margins

Key Achievements:

• Increased territory sales for Ophthalmic products by 20% through targeted client engagement and product education.
• Helped streamline client onboarding process, reducing acquisition costs and enhancing customer satisfaction.
• Organised and led 9 successful workshops (CPD) for healthcare professionals, positioning the company as a thought leader.
• Negotiated and secured contracts with new clinics and hospitals, expanding the brand's reach by 20%.
• •Implemented innovative CRM strategies to personalize client interactions, boosting repeat business.

Role Overview:
Managed key Sports Medicine accounts across NHS and private hospitals in Central London, driving revenue growth, optimizing service delivery, and fostering long-term relationships with clinical and non-clinical stakeholders. Focused on ensuring each referral and contract delivered maximum value to patients and the business.

Key Responsibilities:

• Developed and executed strategic account plans for 12+ hospitals and clinics, focusing on orthopaedic and sports medicine services.
• Built strong relationships with consultants, physiotherapists, ODPs, and hospital managers, ensuring consistent engagement and support.
• Organized roundtable meetings, networking events, and dinners to strengthen relationships, showcase product value, and drive new business opportunities.
• Maintained detailed contact records and implemented consistent follow-ups to nurture leads and convert them into high-value referrals.
• Monitored market trends, NHS developments, and competitor activity to identify new opportunities for growth.
• Provided insights and reporting to leadership on referral patterns, revenue growth, and service performance.

Key Achievements:

• Increased regional referrals by 13% through targeted engagement and relationship management.
• Successfully managed contracts valued at £1.5M+ across Central London NHS and private hospitals, ensuring optimal service delivery and patient outcomes.
• Introduced quarterly Sports Medicine Roundtables, facilitating collaboration between 20+ consultants and clinicians and driving new referral streams.
• Developed and maintained relationships with 50+ hospital contacts, expanding the customer base and securing long-term partnerships.
• Recognized for consistently exceeding sales/revenue targets while maintaining a patient-focused approach.

• Securing six and seven figure contracts
• Comprehensive reactive and proactive BEMS maintenance services
• Estate-wide digitisation and networking to enable remote managed services
• Energy visualisation and optimisation to achieve decarbonisation
• Consultancy and install of upgrades for improved building performance
• Maintaining and fostering great relations with clients
• Closing deals on company generated leads
• Corrected inefficiencies in a proposed design specification which resulted in the successful tender of a very large contract