John Potter

Professional with expertise in senior-level collaboration and business development, driving project leadership and business process improvement. Proven track record in customer relationship management and sales strategy development, enhancing customer service and team leadership. Committed to leveraging skills for continued growth.

• Process Improvement
• Business Development
• Project Management
• Growth and Profitability
• Sales and Marketing
• Building Teams

• Developed a customer centric sales strategy in the UK and internationally centred on end user customer focus, delivering stronger margins and less risk and lean operating structures with a focused sales strategy, to deliver maximum efficiency, margin enhancement and robust EBITDA.
• Built sales teams through CRM engagement, pipeline strength and selective tendering.
• Aligned engineering teams across the business to deliver consistency, reusable Engineering and performance.
• Global Business Exposure
• Exposure to M&A, both in the Fire sector and Medical device sector. Responsible for selling a UK based Medical device manufacturer to a global Healthcare provider.
• International Sales experience, delivering revenues from distribution channels to an excess of 60 countries globally including a Business platform with offices in the UK, Germany France, Norway and the Middle East.
• Business Growth & Profitability
• Responsible for leading OPEX initiatives across the Business platform.
• Responsible for the Sales and Business development strategy for the Fire Group, $80 million annual sales across the oil, gas, energy and the commercial sector.
• Merged three Mechanical Fire businesses into one specialist Mechanical service solution provider, encompassing Fire Pumps, sprinklers, risers and hydrants. The combined business delivering £9 million of sales with 35% EBITDA.