Joely Winstone-Corke

Progressing from a junior position into a senior role within Lily’s Kitchen, I have continually expanded my ownership, strategic influence and technical skill set within the performance marketing team. I now lead full-funnel paid social strategy across Meta and TikTok, owning everything from creative briefing and campaign builds to optimisation, analysis and long-term strategic planning.

• Own end-to-end paid social strategy and execution across Meta and TikTok (formerly managed Pinterest campaigns), driving scale, efficiency, and continuous creative and performance optimisation.
• Lead creative briefing across video, static and UGC formats; provide structured comms for copywriters; and manage designer and external animator workflows to ensure timely delivery of paid assets.
• Analyse campaign performance using GA4, extracting actionable insights to inform and optimise paid social strategy.
• Partner with paid search, display and affiliate agencies to align cross-channel messaging, ensure timely delivery of creative/copy, and maintain unified strategic direction.
• Produce and present the monthly paid social competitor report to the wider e-commerce and marketing teams, using insights to guide creative direction and influence campaign strategy.
• Manage cross-functional collaborations to strengthen brand presence and drive incremental user acquisition.
• Oversee monthly paid social budgets ~£300k, ensuring efficient pacing, and maximum performance impact.

• Supported community management across social media, and influencer campaigns, collaborating with external agencies. Managed internal newsletter campaigns via Klaviyo. Contributed to website optimisation and new site launch on Shopify, including uploading blog and recipe content to WordPress. Assisted with team training, staff development, and general administrative tasks using tools such as Excel and Netsuite.