Inga Timanova

• Reporting to the Marketing Director, overseeing performance marketing channels, including PPC, Paid Social, Programmatic Display, Affiliates, and CRM.
• Managing multi-market advertising across EMEA & APAC, actively running campaigns in the UK, Germany, Spain, Sweden, Australia, Netherlands, France, and Italy.
• Overseeing a £2.5M+ annual budget, optimizing spend efficiency and ROI.
• Forecasting and budgeting for the performance marketing channels.
• Managing ambitious goals and tough targets, which require a strategic and resilient approach.
• Leading a team of three direct reports and managing the internal agency.
• Driving key projects, including PR outreach and SKY TV advertising.
• Achieved significant efficiency improvements, including a 30% ROI uplift in affiliate marketing.

• Reported to the Customer Marketing Director
• This was a newly created role to support digital transformation, giving the teams data, rational and clear direction, developing teams' communication and ensuring alignment.
• Managed 5 brands: Karen Millen, Oasis, Warehouse, Coast & Nasty Gal.
• Built and refreshed customer personas and supported the channel managers to deliver content strategy based on data.
• Used various analytical sources to gather data and utilised it across the marketing channels.
• Identified new customer prospects to improve our customer acquisition strategies. E.g. I sent out a survey through Qumind to understand how people shop Plus Size and Petite fit because it wasn't performing as expected. The insights were used by various teams from product to ecomm. We saw an uplift of 24% on plus size styles.
• Developed and delivered the loyalty programmes across Karen Millen and Nasty Gal in collaboration with our CRM Managers, aiming to improve customer retention and gain incremental sales. Used customer segments for personalised experience across various channels, based on shopping recency, frequency, monetary and various other characteristics. Recorded EBIDA uplift of £1.8mln in Q4.
• Championed a customer first strategy, collaborating with various teams, e.g. product, e-commerce, digital marketing, brand, creative and customer service.
• Created the new, simplified, data driven Marketing Calendars from scratch, including customer mindset, launches, events and Search demand. Overseen and owned the marketing calendars. Made sure that marketing campaigns resonated with our customer.
• Organised and owned 4 marketing meeting cycle: Data Sharing and Marketing Calendar Planning, Product Shoots and Concept Planning, Content Planning and Brainstorming, and Board Meeting, making sure it's effective.

• Was reporting to the Head of Performance Marketing and later to Customer Marketing Director, working in very high-pace environment.
• Managed the in-house team of two executives and digital marketing activity across 4 fashion brands - Karen Millen, Coast, Oasis and Warehouse.
• Managed PPC, Paid Social and Programmatic display activity, working on various KPIs (e.g. revenue and ROI for PPC, new customer acquisition, traffic and ROI for paid social, incremental revenue for programmatic display retargeting, brand awareness lift from Meta brand awareness campaigns etc.). Paid social channel was the largest new customer acquisition channel and PPC had the highest ROI from the channel mix. I managed an annual budget of > £14million.
• Owned channel strategy, budget management & forecast, reporting & analysis. Managed various daily challenges, for example requests for rapid activity scaling efficiently, new customer acquisition tactics and measurement, lead acquisition tactics, reactive copy/promo update, forecast on different budget scenarios.
• Encouraged test mindset across the teams, to continuously learn and improve activity, e.g. PPC worked with Ecomm for A/B testing onsite, dividing traffic for different user experiences.
• Trained and mentored my team on best practices and personal development. One of my executives was promoted twice within 2 years based on the excellent performance.
• Moved marketing activity from agency to in-house in 2019, led the PPC account restructure, reporting the ROI uplift c. 35% and opportunity to scale account further. The transition went very well and was completed in a couple weeks with no downtime.
• Worked on projects to improve profitability through ROIHunter, by adding margin data.
• Delivered innovation and growth projects to strengthen the customer experience and data understanding, e.g. Branch on-boarding for app tracking.
• After the Head of Performance Marketing left in April 2020, I didn't have a line manager for 7 months which gave me an opportunity to step up and represent all digital marketing channels for the Director Board (including the Group Founders and CEO) every week. That way I learned Email, Organic Social and Influencer activity.

• Technical support and safeguarding of SEO performance across business projects.
• Developed technical best practices on the John Lewis website.
• Collated regular analysis and KPI reporting to tell the story focusing on key learnings, provided market context or future opportunities which assists in quick decision-making to mitigate risk (use platforms, such as Adobe Analytics, SEOmonitor, SEMrush and other).
• Utilised available tools, such as GSC, SEOmonitor, SEMrush, Botify, AdWords, SA360, to anticipate the strategies of competitors and predict market trends; feeding insights into the team.
• Technical site auditing and troubleshooting.
• Efficient traffic acquisition through organic growth.
• On-site optimisation, e.g. title tags, H1, meta descriptions, robots.txt, redirects, canonical pages.

• 360 account management, including budget management & forecasting, profitability analysis, performance data analysis, account optimization and profound coverage.
• Successfully supported John Lewis & Partners rebranding.
• Managed paid search audience strategy and worked on implementation using BlueKai DMP and AdWords.
• Developed work efficiency creating tools and systems to support day to day work.
• Developed leadership skills and inspired people by supporting, encouraging and being an example.
• Developed proficiency using analytic platforms and turned analysis into actionable requirements.
• Was involved in Paid Social work, attended a number of agency meetings and workshops as worked towards the digital marketing manager role.
• Maintained innovation and test culture.

• 360 account management, including budget management & forecasting, profitability analysis, performance data analysis, account optimization and profound coverage.
• Worked on the House of Fraser platform migration and change for paid search.
• Trained and mentored two digital marketing executives and two interns, maintaining innovation and test culture.
• Was heavily involved into paid search strategy and optimization.
• Collaborated with channel managers, departments and partners. Aspired to always look beyond the current status through constant experimentation with advanced analysis & technology.
• Improved account structure and consistency; developed work efficiency creating tools and systems.
• Implemented and maintained processes; created roadmaps for specific areas and partnerships.

• PPC account management, including bid management (daily auction bidding aiming for the best ROAS), creation of various account/category reports for the campaign optimization, promotional ad copy management; creating ads for Sales, Brand and Flash Events, ad copy.

• GSCs (Google Shopping Campaigns) & DSCs (Dynamic Search Campaigns) management for the whole account of House of Fraser.

• Data feed management; working with Intelligent Reach.

• Paid Search reporting to all parties in the company (run daily and weekly reports for the whole account).

• Manage PPC activity for Menswear, Fashion Accessories & HW categories.

• Working with the House of Fraser category managers and executives; attending category roadmap meetings.

• Trouble-shooting skills; strong problem solving skills in finding the ways to optimize the performance

• Excellent Excel skills (Pivot Tables, VLOOKUP, Reporting etc.)

• Paid Search and Display Advertising was my main area of expertise (Google AdWords, Bing Ads, Google Display).
• Managed multiple PPC accounts on the daily basis (Account trading, Real time auction bidding, Reports, Forecast).
• Dealing with clients such as Trip Advisor.
• Other areas of expertise include Affiliate Marketing, Google AdSense, Remarketing (RLSA and Display), Facebook Advertising.
• Had been on the top of the team league table the last 5 months bringing the biggest profit from the advertising for the business.

• Specialised in finding talents within UX, UI, Motion and Graphic Design space; 360° recruitment process and account management.
• Has created a large network within this space in a short period of time.

• Responsible for the internal and external marketing for the HCR PLC group of companies
• Managed the new website and main PPT for Collingwood Associates Ltd

• Worked as the Recruiter of all SAP modules within Europe and US; Dealt with the 360° recruitment process and account management.
• Built the cold desk completely from scratch; Developed new business by cold calling prospective clients.
• Successfully billed £54K which was 154% of personal target.

A Scandinavian media group with operations in 25 countries and over 7,000 employees.

Pradas Media is responsible for the commercial part of the sister Producer Company – Videometra.

A leading European entertainment broadcasting group.

A leading European entertainment broadcasting group