Summary
Overview
Work history
Education
Skills
Websites
Certification
Custom
Affiliations
Timeline
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Joel McKay

Bournemouth/London,United Kingdom

Summary

Motivated and results-driven Commercial Director with extensive experience in partnership management, business growth, and client relationship development across start-ups, FinTech, and financial services. Currently leading all affiliate and buyer partnerships within a high-performing consumer credit brokerage, driving strategic growth initiatives and sustainable revenue. Recognised for building trusted long-term partnerships, shaping opportunities, and consistently exceeding performance expectations, with a collaborative leadership style that combines commercial insight and hands-on execution.

Overview

7
7
years of professional experience
3
3
years of post-secondary education
1
1
Certification

Work history

Head of Commercial and Partnerships (Promotion)

T DOT UK LIMITED
Bournemouth, England
09.2023 - 09.2025
  • Managed team performance to achieve KPIs exceeding 20% Month on Month growth target. Netting £520k last month
  • Drove growth with Affiliate partners, comparison sites, and Lenders
  • Optimised lenders' buying strategies through regular meetings and relationship Management
  • Collaborated with C-suite to foster positive workplace environment
  • Supported API development and integration builds.
  • Developed pricing structures based on historical, current trends, and competitor activities
  • Negotiated contracts, securing optimum conditions for business expansion and forecasting growth
  • Conducted regular market assessments to stay current on trends
  • Implemented strategic commercial plans to grow profit and meet organisational objectives.
  • Managing a team of 5 across Data Analyst, BDM, and Marketing.
  • Oversaw daily operations to achieve high productivity levels.
  • Carried out day-to-day duties accurately and efficiently.

Head of Partnership & Business Development Manager

T DOT UK LIMITED
Bournemouth, England
04.2022 - 09.2025
  • Managed commercial partnerships to optimise ROI and add value for partners
  • Led commercial partnerships team to achieve 20% month-over-month revenue growth through strategic partnerships, onboarding partners and using data to optimise performance
  • Acquired new partners in Credit Improvement, Lending, and Finance sectors
  • Analysed partner performance and strategised to enhance outcomes
  • Negotiated contract terms and executed long-term strategic plans
  • Oversaw daily operations to achieve high productivity levels.
  • Represented the company at UK and US conferences and networking events.

Senior Business Development Manager

NetPay Ltd
Southampton, Hampshire
11.2021 - 03.2022
  • Drove strategic planning sessions to align company vision and goals. focusing on onboarding more MIDs across partners
  • Identified new markets, leading to expansion opportunities and grew my accounts by 25%.
  • Developed new business strategies by analysing market trends.
  • Secured sustainable partnerships to drive revenue growth.
  • Left due to company being bought and redundancy process imminent

Commercial City Strategy Manager South Coast

Deliveroo
London
03.2021 - 10.2021
  • Analysed data to boost partners' revenue and performance
  • Identified market opportunities and consumer gaps to enhance Deliveroo's market share
  • Negotiated contract terms, exclusivity, and expansion plans with key partners
  • Collaborated with national teams and rider operations to enhance customer value propositions
  • Utilised Deliveroo's MIS to create insightful reports
  • Consistently exceeded quarterly targets.
  • Oversaw progress of multiple key strategic projects.
  • Lead project for Taco Bella initiative to improve their efficiencies

Partnerships & Affiliate Manager

Insync Insurance Solutions
Poole, Dorset
10.2018 - 03.2021
  • Expanded partnership portfolio from 5 to approximately 320 partnerships within Commercial and MedMal verticals
  • Strategically built partnership division within the business
  • Exceeded Year 1 target by circa £130k
  • Exceeded Year 2 target by circa £190k
  • Managed and strengthened partner relationships to drive successful growth
  • Negotiated commission incentives and partnership contracts under tight deadlines
  • Presented progress and growth to senior stakeholders in directors' meetings
  • Attended networking events to cultivate new long-term partnerships.

Education

Associate of Science - Social Science

Cardiff University
09.2013 - 07.2016

Skills

  • Relationship Management
  • Strategic Partnership Management
  • Account Management
  • Written & Verbal Communication
  • Sales Techniques
  • Competitor Analysis
  • Business Development
  • CRM Management
  • Sales Trend Analysis
  • Networking
  • Commercial strategies
  • Strategic Thinking
  • Collaboration
  • Teamwork
  • Team building
  • Leadership
  • Upselling

Websites

Certification

CPCAB - Mental Health & Wellbeing Awareness Diploma - Level 5, Omnia Institute of Leadership

Custom

  • 7-a-side Football
  • RYA level 3 Powerboat
  • Wakeboarding
  • Volunteering

Affiliations

Father of 2

7 a-side Football

Recreational Running

RYA Level 2 Powerboat Course

Timeline

Head of Commercial and Partnerships (Promotion)

T DOT UK LIMITED
09.2023 - 09.2025

Head of Partnership & Business Development Manager

T DOT UK LIMITED
04.2022 - 09.2025

Senior Business Development Manager

NetPay Ltd
11.2021 - 03.2022

Commercial City Strategy Manager South Coast

Deliveroo
03.2021 - 10.2021

Partnerships & Affiliate Manager

Insync Insurance Solutions
10.2018 - 03.2021

Associate of Science - Social Science

Cardiff University
09.2013 - 07.2016

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