Cheryl Barker
Basingstoke,UK
Summary
Partnership leader specialising in strategic alliances that drive business growth. Proven track record of enhancing revenue and operational efficiency through successful collaborations. Achievements include significant market expansion and improved stakeholder engagement via innovative initiatives. Expertise in negotiation and stakeholder management ensures optimal outcomes.
Overview
31
31
years of professional experience
5
5
years of post-secondary education
Work history
Head of Partnerships
Klippa
Remote, UK
02.2025 - 01.2026
- Leading Klippa’s channel business, expanding the reseller network across industries to drive revenue growth.
- Building and managing long-term strategic partnerships through trust, transparency, and collaboration.
- Driving new partner recruitment, sales enablement, and co-marketing initiatives.
- Managing a strong pipeline of reseller opportunities to maximise partner and company success.
- Strengthened company's position by fostering strategic alliances.
- Advised management team on partnership strategies that were adopted and implemented successfully.
- Negotiated mutually beneficial contracts for long-term success.
- Defined partnership strategies for optimal results in new markets.
- Identified potential partners to drive business expansion.
Vice President, Strategic Partnerships
Dyanix
Remote, UK
03.2024 - 01.2025
- Directed a Europe-wide team of vendor success and sales enablement specialists.
- Designed and implemented a new data and information solutions strategy, expanding from core capture business.
- Singlehandedly managed high-stake negotiations, ensuring profitable deals were struck for both parties involved.
- Built strong rapport with partners, reinforcing trust and commitment within partnerships formed.
- Initiated scansupply.eu, an online hardware marketplace, facilitating streamlined partner collaboration.
- Optimised vendor onboarding portal, accelerating time-to-market and eliminating operational bottlenecks.
- Improved business growth by securing beneficial alliances with industry leaders.
- Oversaw planning and execution of targeted sales and marketing strategies.
- Managed team of 5 staff, driving performance with motivational strategies to exceed sales targets.
Strategic Partnerships Director
Dyanix
Remote, UK
09.2022 - 03.2024
- Initiated and oversaw a dedicated business unit aimed at enhancing vendor management and fostering solution innovation.
- Launched partner online marketplace, enhancing reseller interaction.
- Reduced vendor onboarding time by implementing streamlined processes and comprehensive vendor roadmaps.
- Enabled sales teams to deliver new offerings, increasing cross-sell and revenue potential.
- Executed comprehensive market research, identifying new strategic alliance opportunities.
- Coordinated joint initiatives between the company and partners, driving mutual success in projects undertaken together.
Senior Sales Director, UK & Ireland
Dyanix
Basingstoke, UK
10.2015 - 09.2022
- Managed UK operations for software, hardware, and services, continuously achieving above-target sales results.
- Developed UK Kofax business from foundation, achieving more than €2M in new revenue streams.
- Achieved 124% of 2022 sales target and exceeded margin target by 109% across consecutive years.
- Directed EMEA Kofax business unit, enhancing collaborations with resellers and vendors.
- Delivered compelling sales presentations, securing high-value contracts.
- Identified new business opportunities, driving company expansion.
- Strengthened team performance through effective coaching and mentoring.
- Facilitated deal closures by cultivating trust-based client relationships.
- Built strong relationships with key clients for long-term business growth.
- Generated new leads and opportunities to maximise revenue.
Key Account Manager – Solutions
Dyanix
Maidenhead, UK
02.2013 - 10.2015
- Fortified long-term partnerships with key enterprise clients.
- Enhanced client engagement via consultative solution selling techniques.
- Participated in trade shows and corporate events to strengthen brand presence.
- Navigated through tough negotiations while maintaining professional working relationships.
- Maintained detailed knowledge of industry trends, positioned products effectively in the market.
- Collaborated on marketing initiatives aimed at promoting brand awareness.
- Managed complex sales cycles for maximised business growth.
- Resolved escalated customer issues promptly for increased satisfaction rates.
Childminder & Business Owner
CB Childminding
Basingstoke, UK
08.2010 - 02.2013
- Managed registered childminding business, guaranteeing compliance and operational excellence.
Sales Development Manager
Canon UK
Reigate, UK
10.2007 - 04.2010
- Drove consistent revenue growth by maintaining a strong sales pipeline.
- Conducted competitive analysis to stay ahead in the market.
- Successfully launched new products in the market through strategic planning and execution.
- Fostered a collaborative environment by frequently conducting team meetings and brainstorming sessions.
- Collaborated with marketing department for effective promotional campaigns.
- Enhanced customer loyalty with high-quality service delivery.
- Managed key accounts to strengthen client relationships.
- Generate reports on sales, providing relevant information to track sales progress and inform future strategies.
Product Manager
Kofax (DICOM Technologies Ltd.)
Basingstoke, UK
07.2006 - 10.2007
- Translated complex technical information into easily comprehensible language for non-technical stakeholders.
- Delivered training sessions to sales teams, increased understanding of product features and benefits.
- Collaborated with sales and marketing teams, improved product positioning in the market.
- Developed new product strategies by researching market trends and analysing customer feedback.
- Implemented data-driven decision-making processes across all stages of product development.
Senior Sales Account Manager
Kofax (DICOM Technologies Ltd.)
Basingstoke, UK
11.2004 - 07.2006
- Monitored sales team performance closely, providing constructive feedback when necessary.
- Led sales team to exceed targets by implementing strategic sales plans.
- Identified potential leads, resulting in new business acquisition.
- Utilised sales data to forecast future performance accurately.
- Nurtured ongoing business relationships for long-term revenue generation.
- Delivered comprehensive product knowledge to clients with thorough presentations.
Sales Account Manager
DICOM Technologies Ltd.
Basingstoke, UK
03.1999 - 11.2004
- Drove new business development and account growth across enterprise clients.
- Negotiated pricing with resellers and suppliers to secure competitive advantage.
- Coordinated with marketing team for effective product promotion.
- Achieved customer satisfaction by managing and resolving account inquiries.
Customer Services Administrator
DICOM Technologies Ltd.
Basingstoke, UK
10.1997 - 03.1999
- Handled customer orders, queries, and logistics, supporting sales operations.
- Resolved complex issues for enhanced customer experience.
- Processed orders accurately whilst adhering to deadlines-enhancing satisfaction rates.
- Established robust relationships with customers to foster loyalty.
Purchasing Assistant
Barduct Ltd.
Basingstoke, UK
02.1995 - 10.1997
- Negotiated supplier pricing for raw materials, optimising costs.
- Implemented Just-in-Time (JIT) systems to streamline procurement.
- Collaborated with warehouse team, ensuring correct storage of received goods.
- Achieved cost savings with careful negotiation of contracts.
Education
GCSEs - Maths, English, Science, Geography, French, Design Realisation, Business Studies, Child Development
Brighton Hill Community School
Basingstoke 09.1988 - 06.1993
Skills
- Strategic partnerships and alliances
- Relationship management
- Channel sales development
- SaaS and intelligent document processing
- Go-to-market strategy
- Revenue growth and P&L responsibility
- Account management
- Sales cycle management
- Leadership and team management
- Enterprise software and digital transformation
- Competitive positioning
- Influential networking
- Technical product knowledge
Websites
Accomplishments
- Built and scaled multiple partnership ecosystems across Europe.
- Secured multimillion-euro revenues through strategic alliances and reseller enablement.
- Consistently overachieved on sales and margin targets, with record-breaking performance in multiple years.
- Pioneered vendor onboarding and enablement platforms that reduced time-to-market.
- Nominated for contribution to industry award by the Document Management Magazine 3 times and came runner up in 2025
Affiliations
- Chairperson for local youth football club
- Clay pigeon shooting with my husband at a local gun club
- Baking with my son, we have been learning to bake new treats each week.
- I have several reptiles and 3 dogs who appreciate nice long walks.
References
References available upon request.
Timeline
Head of Partnerships
Klippa
02.2025 - 01.2026
Vice President, Strategic Partnerships
Dyanix
03.2024 - 01.2025
Strategic Partnerships Director
Dyanix
09.2022 - 03.2024
Senior Sales Director, UK & Ireland
Dyanix
10.2015 - 09.2022
Key Account Manager – Solutions
Dyanix
02.2013 - 10.2015
Childminder & Business Owner
CB Childminding
08.2010 - 02.2013
Sales Development Manager
Canon UK
10.2007 - 04.2010
Product Manager
Kofax (DICOM Technologies Ltd.)
07.2006 - 10.2007
Senior Sales Account Manager
Kofax (DICOM Technologies Ltd.)
11.2004 - 07.2006
Sales Account Manager
DICOM Technologies Ltd.
03.1999 - 11.2004
Customer Services Administrator
DICOM Technologies Ltd.
10.1997 - 03.1999
Purchasing Assistant
Barduct Ltd.
02.1995 - 10.1997
GCSEs - Maths, English, Science, Geography, French, Design Realisation, Business Studies, Child Development
Brighton Hill Community School
09.1988 - 06.1993