Joe Lloyd-Allen
Cardiff,Caerphilly
Summary
Dynamic Residential Product Manager with strengths in product lifecycle management and market strategy. Spearheads product roadmaps, ensuring alignment with industry regulations and market demands. Delivers impactful product launches that enhance social housing sector offerings.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Residential Product Manager
Nuaire
, Caerphilly
03.2025 - Current
- Overseeing end-to-end product lifecycle, encompassing research, project initiation, and market launch.
- Partnering with industry bodies and stakeholders to synchronise product development with evolving regulations, market demands, and best practices.
- Spearheading product roadmap and market strategy for all social housing sector product launches.
Digital Marketing Executive
A Place in the Sun
Cabo Roig (Remote)
08.2024 - 03.2025
- Oversaw high-volume, data-driven email marketing campaigns to enhance website traffic and user engagement.
- Developed multi-media content assets encompassing video and audio to enhance brand visibility across digital platforms.
Marketing Communications Specialist
Guardian Building Products
Dublin (Remote)
06.2023 - 08.2024
- Promoted to oversee full-suite B2B and B2C brand identity, and digital strategy alignment.
- Developed long-term, "future-proof" strategies to support ambitious corporate growth goals, and maintain competitive positioning.
- Directed high-impact campaigns involving PPC, creative direction, and performance tracking.
Marketing Communications Executive
Nuaire
, Caerphilly
04.2018 - 02.2023
- Oversaw all new product launch (NPL) campaigns across Residential, Commercial, and International streams.
- Established robust feedback loops with sales force to develop high-quality sales support materials and case studies.
- Recognised for Best Product Launch Campaign at B2B Marketing Awards 2019.ards 2019.
Education
NVQ Level 4 - Management
ILM
2023
NVQ Level 4 - Principles of Leadership and Management
ILM
2023
Bachelor of Science - Music Technology
University of South Wales
Cardiff2016
Skills
- Strategy: B2B Product Marketing, GTM Strategy, Market Mapping and Analysis
- Execution: Multi-channel Campaign Management, Content Strategy (SEO, Whitepapers, Video), PPC
- Stakeholder Management: Leading cross-functional teams (Product, Sales, CX), Agency Management
- Technical: Data Analysis & Reporting, CRM, Digital Strategy
Languages
English
First Language
Portuguese
Elementary
A2
Certification
- Rockschool Grade 8 - Drums
Interests
- Stand-up comedy
- Music performance and live music
- Audio and video editing
- Filmmaking
- Blogging
- Web development
- Learning a new language
Accomplishments
Nuaire | XBOXER HYBRID Product Launch
- Strategic Market Entry: Spearheaded the end-to-end GTM strategy for a new product category, successfully penetrating a previously untapped market sector for Nuaire.
- Rapid SEO Growth: Scaled search visibility from zero to a Top 20 Google ranking within 6 months, driving 2,263 targeted landing page visits.
- High-Impact Lead Generation: Engineered a PPC campaign that secured an initial £300k quotation and optimized email marketing to achieve an average CTR of 14.7%.
- Commercial Success: Generated a total quotation pipeline of £7.4 million within the first 6 months of launch.
- Industry Recognition: Secured 4 prestigious awards, including 3 Marketing Awards and 1 HVAC Industry Award, for excellence in product positioning and execution.
Nuaire | Metal Air Brick Compliance Campaign
- Market Recovery Strategy: Developed and executed a high-velocity marketing campaign for a compliance-driven product, overcoming a "late-to-market" disadvantage.
- Revenue Optimization: Exceeded sales expectations by 25% (post-cannibalization), demonstrating effective value propositioning and customer retention.
- Digital Engagement: Generated 50,000 organic social media impressions and high LinkedIn engagement, significantly increasing brand authority in the compliance space.
- Internal Leadership: Improved sales force morale and alignment by integrating reps directly into the campaign strategy.
- Award-Winning Creative: Awarded Bronze at The Drum Roses Awards for creative strategy and campaign performance.
Guardian Building Products | Promotion & Scale
- Strategic Promotion: Fast-tracked from B2B Marketing Executive to Group Marketing Specialist within 8 months, expanding remit from niche B2B brands to overseeing the entire brand portfolio across the UK and Ireland.
- Brand Integration: Led the alignment of brand identities across multiple segments to ensure a consistent message while driving performance in diverse market segments.
Timeline
Residential Product Manager
Nuaire
03.2025 - Current
Digital Marketing Executive
A Place in the Sun
08.2024 - 03.2025
Marketing Communications Specialist
Guardian Building Products
06.2023 - 08.2024
Marketing Communications Executive
Nuaire
04.2018 - 02.2023
NVQ Level 4 - Management
ILM
NVQ Level 4 - Principles of Leadership and Management
ILM
Bachelor of Science - Music Technology
University of South Wales