Beena Nookala

• Led company's first regional integrated marketing approach, aligning demand generation, ABM, and events teams for vertical campaigns across EMEA and APAC with the uplift of 8% on YoY revenue on eCommerce Vertical
• Successfully orchestrated merger and discontinuation of competitor's product in France. Led charge in sales enablement, customer onboarding, and critical stakeholder management while providing comprehensive metrics to the C-suite. Ensuring a smooth platform transfer, reducing customer churn and reinforcing value proposition.
• Developed outbound sales initiative, leading to a 10% YoY increase and improved conversions.
• Defined overarching messaging and developed core assets for EMEA and APAC go-to-market efforts, leaning into FinServe and eCommerce.
• · Through integrated marketing efforts, Increase engagement and uplift platform usage and
• Scope and execute Go-To-Market plans for new regional initiatives with sales leaders, ensuring end-to-end enablement and quarterly tracking and reporting of metrics.
• Conduct customer insights and market analysis to craft locally relevant positioning and effectively navigate challenging regional conversations using data analytics, ultimately positioning it for a compelling argument.
• Developed compelling sales materials, including presentations, brochures, and whitepapers for prospective clients
• Execute regional event keynote speeches for the CEO and product keynote speeches for CPO, present a topic, and conduct workshops in corporate yearly company kick-offs.
• Monthly meeting with the CMO to review regional metrics and coordinate global initiatives for regional markets.
• Increased product awareness by developing and executing targeted marketing campaigns in EMEA and APAC.

• Initially appointed to take up sole responsibilities of Product marketing development for two of the ADP's strategic geographies (UK & NL), I got promoted to lead critical sales initiatives and take additional country responsibility for Germany and Poland within six months of joining, making me Northern European Senior product marketing manager.
• Accountable for product positioning and product collateral development, which deliver at least 30% of the Northern European new logo revenue target. The NE region accounts for 42% of ADP's international business, with a new logo revenue target of $50m in FY21.
• I worked with the Growth Field marketing and Digital team with successful campaigns to generate $18.2m new logo revenue in FY19 (108% vs. target), $12.3m in FY20 (104% vs target), $11.2m (119% vs target) at the end of Q3 FY21 through demand generation campaigns.
• Responsible for defining a product's positioning, including competitive product differentiation, Unique selling proposition, and Key features and benefits
• Responsible for product evangelism and sales training for the internal sales teams, including partners and internal sales staff, User groups, special interest groups (SIGs,) and online forums.
• Successfully managed Product Launches and contributed product knowledge and Content for marketing deliverables and promotions, and executed by Direct marketing, Events, Channel Marketing, Public Relations, and Incentives or Promotions.

• I lead category management projects to optimise ranges and related customer channel-centric products to maximise revenue.
• In charge of brand activation and launches, development of sales toolkit, and ongoing campaigns across all channels.
• Managing an extensive portfolio of different products and developing appropriate strategies across their PLC.
• Created a growth strategy in the Pelvic Floor related (Health) market by activating the brand "Neen" across all channels and gained a partnership with RCOG (Royal College of Gynecologists.
• Heading project optimisation across all categories to identify business priorities and identified £9m worth of stock to be cleared and activated the clearance plan across all brands/channels and customers.

· Developed and executed continuous marketing strategies with a complete mix of short-term and long-term initiatives and secured NPD listings with Top customers like Lyreco and Spicers.

· Analysed market situation and implemented strategies for pricing, product line extensions, customer buying triggers, and consumer pain points, which increased the overall category performance by 5%.

· Responsible for all stages of the NPD process, recommending the scope of future product lines to prepare return-on-investment analyses and launching new concepts, I have launched Seven successful ideas in my time at Avery.

· Created a new sales channel, implemented a sales strategy, and delivered a +2% per year in a declining category.

· Found a gap in the E-commerce industry for an address App and led the application development group to deliver this to business with fantastic ROI.

· Found a massive opportunity with growing the Franking Machine industry, launched a whole new category, led the marketing campaign, and successfully launched this across all the customer's channels, leading up to 200K revenue just with two SKUs.

· Launched Brand #CrockFit across all Social Media channels and increased by 20K within the first two months.

· Managed the SEO/SEM, marketing database, social media planning, email communication, and display advertising campaigns with complete budget control.

· Developed 18 fitness products online using a strategic and timely campaign, which increased sales by 30% within the first week of the launch.

· Directing the entire digital marketing operation within CrockFit, covering budgets, channels, advertising, Public Relations activity, and social media channels.

· Identifying and realising opportunities through brand activation, sponsorship activities, and innovation.

· We raised brand awareness by creating targeted marketing collateral and efficiently utilised social media, local media, and reliable partner communications.

· I have worked with various Cloud-based platforms, including Wix, Square space, Shopify, and WordPress.

· Owned customer-focused campaigns using MailChimp and generated additional revenue from "Sitting on the fence" customers.

· I hired, trained, and managed a team of six to successfully manage the planning, buying, logistics, designing, and product launches across all sales channels.

· Revived faltering customer relationships in Dubai (Landmark groups), increasing revenue from £10 Million to £12 Million through strategic sourcing from China.

· Directly managed 40 vendors across China and nurtured relationships through regular visits, resulting in rebates and price reductions of over 3% across all SKUs.

· Took over direct sourcing of suppliers when an Agent in Hong Kong opted out, resulting in an immediate increase of 20% savings in revenue.

· Managed/delivered UK retailers' product launches to retailers, including Wilko, The Range, Homebase, Argos, Debenhams, Boots, and B&Q.

· Responsible for negotiating payments with suppliers and customers, resulting in savings of 200-300k YOY.

· Proud product manager of Six successful catalogue launches across wholesale, Retail, and online channels.