Jenny Drey
London,UK
Summary
Highly experienced and creative marketing professional with over 30 years’ experience in the Publishing, Information and Creative industries.
Excellent communication skills, with strong analytical thinking and strategic planning capabilities. An ideas person, enjoying the creative aspects of writing and research, as well as generating and working on sound commercial propositions.
Overview
27
27
years of professional experience
Work History
Senior Associate, Marketing and Market Research
Maverick Publishing Specialists
04.2008 - Current
Maverick provides strategic consulting and operational outsource services for the publishing industry. As Senior Associate, Marketing and Market Research, my work focuses on current and trending issues in the publishing industry, covering a wide range of publishers, libraries and publication types including books, ebooks, journals, databases and archives.
* Market research
* Content creation
* Research
* Marketing strategy, campaign planning and analysis
Independent consultant
Jenny Drey
London, UK
06.1998 - Current
Independent marketing consultancy for the publishing, information and creative industries.
Education
Bachelor of Arts - Modern Languages
King's College London
London /1981 - /1985
Skills
Writing and communication skills
* seasoned content creator - blogs, white papers, reports, case studies, articles, web copy, press releases, sales collateral and advertising copy
* excellent research and editorial skills, including proofreading and translation from German and French
* experienced interviewer, able to operate in several European languages
Marketing strategy, campaign planning and analysis
* skilled at incorporating competitive intelligence, brand analysis and customer insights to create robust segmentation, positioning and optimal messaging
Market research
* extensive experience of planning and conducting market research campaigns - from research, through to writing and implementing surveys and interviews, and analysing results
Timeline
Senior Associate, Marketing and Market Research
Maverick Publishing Specialists
04.2008 - Current
Independent consultant
Jenny Drey
06.1998 - Current
Bachelor of Arts - Modern Languages
King's College London
/1981 - /1985
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