Adrian Tatum

I manage my own PR & Communications company aimed at helping companies in the highways, transport and infrastructure sectors to engage more effectively.

This work includes delivering comprehensive PR and communications device, external relations-including working with local and central government, Ministers, senior civil servants and councillors and marketing strategy and delivery.

Resolved key challenges for clients by focusing on marketing, communications, and PR, saving time and resources while enhancing engagement.

*Focusing on marketing, communications and PR-saving them time and resources

*Remain external but become part of their team to help deliver their increasing workload

*Support existing members of the marketing team with workloads-so the team can focus on other things to help improve their business

*Advise and deliver activities that help them engage more effectively with the highways, transport and infrastructure industry

*Develop a marketing, PR and communications plan that means something to the sector-helping them solve their problems etc

*Operate as their external relations department and support them in improving relationships within the sector, and/or with local and central government and industry associations and other decision makers

I have spent the past 18 years working in the highways and transport sector, helping companies, not only to engage more effectively but also to improve sales and stay ahead of their competitors.

Some of these companies have outsourced all their marketing, communications and PR to me, or I have worked as an extension to an existing marketing team.



I help with:



*Copywriting and editing-press releases, thought-leadership articles, blogs technical articles, opinion pieces etc. I can come up with ideas for you as well as write whatever you need, if that is helpful?

*External relations

*Market positioning, marketing strategy etc.

*Marketing business reviews and suggested improvements

*Media relations-getting more articles in the trade press etc

*Event support/planning

*Bid writing/editing

*Media planning

*Social Media

*Help introduce to both public and private sector organisations

*Market research and project planning

*Business development.

Launched Highways News, a daily news service for highways, transport and infrastructure sectors.

Highway News delivers a daily newsletter to over 30,000 industry professionals six days a week. It also publishes a weekly podcast-Highways Voices-which attracts some of the industry's leading figures.

Compiled a list of key achievements.

*Increasing subscribers from 1,500 to over 30,000, including regular readers on Linkedin and X.

*Increased Linkedin and X followers

*Increased revenue from advertising and sponsorship sales year-on-year since 2020.

*Still the only daily publication in the sector

*Established industry partnerships to help increase presence.

Co-launched industry's only marketing, PR and communications company-dedicated to the highway sector.

Offered several services to the industry with my business partner and small team of freelancers, with me specialising in communications, PR and external relations.

Recognised for key contributions

*Industry's only marketing company dedicated to the highways industry

*Increased client base year-on-year

*Increased company turnover, every year

*Partnership with industry mental health charity

*Appeared at conferences, industry exhibitions and on TV and radio.

• Co-managed a division of 15 people including six director reports including managing editors, editors, reporters, marketing professionals, conference organisers and sales professionals. Highways and transport division of leading B2B publisher and event organiser. This included three magazines and online presence, round table debates, webinars, three major industry exhibitions and five annual conferences.
• Maintained and increased division revenue year-on-year while managing complex costs.
• Kept abreast with latest industry trends, ensuring relevant content creation.
• Created advisory and industry insights panel to help to ensure our content was relevant and needed
• Oversaw editorial content, control and delivering through all publications and events.

2007-2017

Held various job roles within leading industry B2B publisher and event organiser, including: Editor, Managing Editor, Group Editor, Head of Content and Events.