Rachel Pattison
Reading,West Berkshire
Summary
Accomplished marketing professional with 20+ years of experience driving substantial growth through innovative and strategic marketing initiatives. Adept at analysing market dynamics and customer needs to develop and execute highly effective marketing strategies. Proven success in leading impactful communication campaigns that boost sales, enhance stakeholder engagement, and align with business objectives. Skilled in collaborating with diverse stakeholders to create and implement strategic go-to-market plans that address both business priorities and market demands.
Overview
16
16
years of professional experience
3
3
years of post-secondary education
Work history
Head of Sales
Smart Choice Metering
Manchester
2025.04 - Current
- Being the Stakeholder, I designed, managed and implemented a robust internal Tender protocols and procedures , overseeing all RFP's, driving £37m in new business revenue to date . And contributing to a 60% year-on-year increase.
- Collaborated with external marketing agencies to develop and execute campaign driven marketing plans for existing services and new service launches.
- Served as a key member of the project team implementing HubSpot CRM, ensuring seamless adoption and integration across marketing and sales functions.
Group Head of Marketing
CallCare / AllDayPA / Woven
Salford
2023.10 - 2024.11
- Secured £62.8m (340% increase) in revenue during 2024 and expanded market share in competitive sectors.
- Implemented a focused retention strategy that delivered a 92% uplift in client retention . A result that not only safeguarded recurring revenue but also fuelled sustainable, record-breaking growth for the organisation.
- Redefined brand and corporate identity to elevate market positioning, strengthen competitive presence, and increase brand visibility across key segments.
- Introduced multimillion-pound digital-first strategies across SEO, PPC, and Digital PR, optimising spends to maximise ROI, accelerated pipeline growth, and drive a 75% increase in website traffic and 60% growth in qualified leads while leading a high-performing team.
- Spearheaded comprehensive market research and intelligence initiatives to uncover emerging trends and customer behaviours, providing actionable insights to guide strategic decisions.
Head of Marketing
IMServ Europe Ltd
Milton Keynes
2022.11 - 2023.10
- Orchestrated a comprehensive brand renaissance , fortifying market positioning and cultivating enhanced stakeholder trust.
- Strategically optimised and managed Tender management protocols , achieving a 95% bid success rate , generating £52m in new business.
- Spearheaded the integration of marketing operations with Dynamics365 CRM , facilitating data driven campaign orchestration and sale synchronisation.
- Architected and executed multifaceted internal and external communications frameworks, encompassing public relations to reinforce corporate narrative and stakeholder alignment.
- Devised and operationalised high-impact engagement paradigms, amplifying customer acquisition, retention, and loyalty metrics.
- Conducted incisive market intelligence and product innovation initiatives , elucidating emerging trends and informing strategic imperatives.
- Contributed as a senior member to successfully drive the internal and external communications for a corporate acquisition.
Head of Marketing
Mobile GIS Services
Liverpool
2021.02 - 2022.11
Contract Marketing Manager
SSE
Reading
2018.08 - 2019.02
Contract Marketing Manager
O2 Business & Enterprise
Slough
2018.01 - 2018.08
Head of Marketing
Audatex Technology
Reading
2015.06 - 2017.07
Head of Marketing
AllStar / FleetCor
Swindon
2010.01 - 2014.02
Education
Journalism and Media -
College of Distributive Trades, Leicester Square
London 1989.09 - 1992.06
Skills
- Marketing Strategy Delivered growth-focused strategies that accelerated market penetration and revenue expansion
- Cross-Functional Leadership Aligned Sales, Product & Customer Success to drive unified revenue growth
- Marketing Automation & CRM Optimised lead nurturing and pipeline efficiency, boosting conversion and sales impact
- Customer Lifecycle & Retention Increased lifetime value, reduced churn, and maximised recurring revenue
- Budget & Performance Directed multimillion-pound budgets with strict ROI focus, driving measurable revenue returns
- Partnership Growth Built strategic partnerships that unlocked new revenue streams and market opportunities
- Brand & Market Presence Strengthened brand positioning to fuel demand generation and revenue acceleration
REFERENCES
AVAILABLE UPON REQUEST
Timeline
Head of Sales
Smart Choice Metering
2025.04 - Current
Group Head of Marketing
CallCare / AllDayPA / Woven
2023.10 - 2024.11
Head of Marketing
IMServ Europe Ltd
2022.11 - 2023.10
Head of Marketing
Mobile GIS Services
2021.02 - 2022.11
Contract Marketing Manager
SSE
2018.08 - 2019.02
Contract Marketing Manager
O2 Business & Enterprise
2018.01 - 2018.08
Head of Marketing
Audatex Technology
2015.06 - 2017.07
Head of Marketing
AllStar / FleetCor
2010.01 - 2014.02
Journalism and Media -
College of Distributive Trades, Leicester Square
1989.09 - 1992.06