Summary
Overview
Work history
Education
Skills
Affiliations
Timeline
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Jade McGivney

London,Ruislip

Summary

Senior Digital Merchandiser with a background in ecommerce visual merchandising, trading, and online operations. Strong track record in content accuracy, KPI analysis, competitor research, Salesforce reporting, and coordinating product updates that improve customer journey and site performance.

Overview

15
15
years of professional experience

Work history

Senior Digital Merchandiser

Halfords
11.2024 - 10.2026
  • Delivered digital expertise to optimise sales of retail specialist categories on Halfords.com.
  • Analysed commercial and web metrics, recommending targeted actions that increased performance and sales.
  • Collaborated with customer marketing teams to implement accurate attribution images and copy for retail listings, ensuring consistent messaging across platforms.
  • Coordinated delivery of online product updates, supported content placement, and customer journey improvements.
  • Worked closely with specialist buyers, attending regular meetings to discuss sales, targets and strategy as well as maintaining range governance and stock online.
  • Answered customers' queries about products, prices and availability to enhance customer satisfaction.

Operations Team Member

Zara
Sydney
11.2023 - 07.2024
  • Picking and running 25s, keeping the shop floor stocked up at all times.
  • Received and accepted daily deliveries, unpacked, priced, and stocked items in correct locations to maintain inventory accuracy.
  • Conducted daily accurate stock readings in stockroom and on shop floor to ensure optimal inventory management.
  • Keeping on top of SINT (Online orders) Packaging and posting within the specified time frame.
  • Assisted customer requests promptly to enhance overall customer satisfaction.
  • Provided support to staff and customers on the shop floor to enhance service delivery.

Ecommerce Trading Executive

Boohoo
Soho, London
06.2022 - 02.2023
  • Accountable for delivering against key business KPIs including conversion, sales and profit.
  • Supporting the Trading manager through coordinating and executing trade campaigns and testing and measuring different approaches to messaging, creative and targeting those which drive the best results and response.
  • Identified and proposed targeted promotions to enhance sales and profitability.
  • Directly supporting the trade team, ensuring all core responsibilities are successfully actioned and maintained across all departments.
  • Monitored competitor sites to enhance online experience for customers, driving change and improving content based on findings.
  • Liaised with stakeholders across the business to identify and explore opportunities for growth and improvement.
  • Supporting the UX team through reviewing web metrics to gauge trends and evaluate content.
  • Working closely with the customer service team to maintain flawless customer service across all territories.

Ecommerce Visual Merchandiser

Boohoo
Soho, London
06.2021 - 06.2022
  • Merchandised onsite categories manually, aligning with VM strategy to enhance visual presentation.
  • Maintained the brand's taxonomy to allocate correct attributes for all products, facilitating a smooth customer journey.
  • Ensured all products were live on site with key components, streamlining the customer shopping experience.
  • Analysed products daily, capturing key metrics within manual merchandised zones through Salesforce to inform strategic decisions.
  • Used Google Analytics to implement key improvements to the site. (Daily site walks)

Online Coordinator (Temp)

Estee Lauder
London
10.2020 - 02.2021

Maintaining and updating promotions and events calendar with regular updates to the global team.

  • Google analytics trading and reporting (Weekly & Monthly)
  • SEO Improve site optimisation for partnered retailers.
  • Update and improve LMS/Onboarding packs for new starters.
  • Daily site checks on brand clusters to flag anything looking incorrect.

Weekly El Vis trade reporting and monthly Media Investment reports.

  • Conducted detailed analysis of competitor strategies to identify market trends.
  • Working with Olapic for content user and collector for social media.
  • Approving affiliates.
  • Working with Olapic for content user and collector for social media.
  • Approving affiliates.

Online Visual Merchandiser

River Island
Hanger Lane, London
02.2016 - 06.2020
  • Merchandising all Womenswear, Menswear and Kidswear products with Sitemanager.
  • Uploaded new products, content and copy to website daily, enhancing product visibility.
  • Analysed weekly and monthly search patterns and trends, optimising pages for improved user engagement.
  • Ran weekly Google Analytics reports for all divisions, identifying insights to inform merchandising strategies.
  • Managed website daily, updating links and categories while testing pages to ensure functionality.
  • Providing links and testing emails, homepages and landing pages before going live.
  • Managed queries from customer services, facilitating smoother resolution processes.
  • Assisted in-store during Christmas season by supporting team and customers.

Sales Support & Compliance

One Way Resourcing
Uxbridge, London
07.2014 - 12.2015
  • Managing incoming calls (First point of contact)
  • Dealing with any queries, complaints from both workers and clients.
  • Dealing with payroll and own limited company queries.
  • Collecting and sorting timesheets and invoices.
  • Data entry. Sending out our weekly and monthly reports.
  • Resourcing and filling jobs as quick as possible.
  • Creating flyers and advertisements for new upcoming roles.

Photographer

Hardly Ever Worn It (Internship)
London
02.2012 - 02.2012
  • Photographed all second hand products sent in from customers ready to go live on the website.
  • Researching our competitors for inspiration and to make improvements to the website.
  • Working with Photoshop on any upcoming content.
  • Working in a small but strong team to ensure our deadlines were met.

Press Assistant

ITV Studios (Work experience)
London
06.2011 - 06.2011
  • Assisting on the Picture desk, transferring photo shoot content from selected TV programmes to the relevant teams.
  • Sorting and selecting the strongest content images suitable for advertisement.
  • Highlighting key notes on TV programmes to create interesting story lines to expand on ready for press.
  • Working at ITN to register guests for the premier of Scott & Bailey.
  • Attending press interviews to take key notes from the cast ready for magazine production.

Accounting Assistant

Brewpack Limited (Work experience)
Egham, Surrey
05.2011 - 05.2011
  • Managing incoming calls.
  • Calculating payroll for all employees.
  • Assisting the design team.
  • Experimenting with AutoCAD to help design part of a new project.
  • Ensuring the in-house system is updated at all times.
  • Helping to organise staff events.

Education

Haydon School
Northwood, London

Skills

  • Strong communication skills (Verbal & written)
  • Great in teamwork & solo
  • Research reporting
  • Data analysis
  • Customer service
  • Time management
  • Business development
  • Content optimisation
  • Knowledge of Salesforce
  • Flexibility & adaptability

Affiliations

  • Gymnastics coaching
  • Photography (Food)
  • Food blogging
  • Cooking
  • Gym / Sports

Timeline

Senior Digital Merchandiser

Halfords
11.2024 - 10.2026

Operations Team Member

Zara
11.2023 - 07.2024

Ecommerce Trading Executive

Boohoo
06.2022 - 02.2023

Ecommerce Visual Merchandiser

Boohoo
06.2021 - 06.2022

Online Coordinator (Temp)

Estee Lauder
10.2020 - 02.2021

Online Visual Merchandiser

River Island
02.2016 - 06.2020

Sales Support & Compliance

One Way Resourcing
07.2014 - 12.2015

Photographer

Hardly Ever Worn It (Internship)
02.2012 - 02.2012

Press Assistant

ITV Studios (Work experience)
06.2011 - 06.2011

Accounting Assistant

Brewpack Limited (Work experience)
05.2011 - 05.2011

Haydon School
Jade McGivney