Jade Dietrich

A Book of Business of 30 clients from various sectors: CPG, Retail, SaaS, financial and pharma.

• 100% Client Retention (target: 80%), 5 churn risks mitigated.
• Saved the largest account of the region from churning while increasing the ARR by 5% and negotiating a 4-year agreement (previously 2).
• Revenue Growth: increase in annual recurring revenue (ARR) and total contract value (TCV) of my BoB, resulting in long-term business commitments and increased profitability.
• Secured 5 early renewals.
• Generated 30+ new contacts through networking and cold calling.
• Developed comprehensive account plans outlining short-and long-term goals as well as action steps required for success.
• Facilitated regular meetings with clients to review progress, address concerns, identify needs and pinpoint solutions for best fit.
• Leveraged Salesforce effectively to manage customer information, track sales activity, forecast pipeline development accurately and share with management to make informed decisions in driving business growth.
• Generated new contacts through networking and cold calling.

Pion is a SaaS, Insights, and Media Advertising company. I empowered a global team of 10 Account Managers to retain and grow their BoB - comprising the top 200 Enterprise Clients, including Gymshark, asos, Apple, Samsung, Nike, McDonald's, SHEIN, and Booking.com.

• 90% Client Retention.
• Hit quarterly quota and ¾ stretch quota.
• 30% NRR growth in 2023 (£15M revenue) through renewals, market expansion, product upsell, affiliate revenue %, media campaigns, and Brand Partnerships.
• Helped turning 10 strategic accounts into Advocates.
• Successfully mitigated churn risk by serving as the escalation point (15 accounts).
• Promoted a positive work environment by fostering teamwork, open communication, and employee recognition initiatives.
• Enhanced overall team performance and internal promotion by providing regular coaching, feedback, and skill development opportunities.
• Collaborated with other department leads to streamline workflows, improve interdepartmental coordination, and achieve business goals collectively.
• Initiated a Client Advisory Board (CAB).
• Oversaw the full sales cycle and monitored quota and OKRs progress in Salesforce, and share forecasts to Senior Management Team (SMT).
• Suggested and rolled out a new commission structure and renewal process.

• Started building up a team while looking after 30 of the largest accounts including NordVPN, Lenovo, Vans, ASOS, H&M group, Amazon, Dell & Nintendo.
• 100% Client Retention.
• Exceeded sales targets (138% on average, with a record of 182% in Q3 2021).
• £2M direct revenue (renewals, upsells, cross-sells and media campaigns) and significantly increased the indirect revenue by negotiating higher commissions %.
• Signed the first multi-year contract.
• Collaborated with our Commercial Director in the development of a go-to-market (GTM) strategy in the EU, with a clear focus on France.
• Created a new onboarding plan for new starters.

• Onboarded, managed, grew and retained 100 long-term customer relationships, totaling £1M ARR across EMEA.
• Developed a new reporting and global media builder template.
• Won new business logos in France: Galeries Lafayette, Etam, Uber, Undiz, Salomon.

• Sold media campaigns to 30+ real estate clients worldwide to promote their new property developments and delivered post campaign data analysis to encourage re-booking.
• Exceeded sales quota and achieved a 100% Client Retention.

Exchange Semester in Moscow (Russia)