Cristina Lasagni
London,UK
Summary
I am an accomplished Senior Sales Leader with 15 years of proven success in developing, implementing and optimizing business processes to scale fast and enhance long-term profitability. I am a performance driven leader, recognized for motivating sales teams as well as customer centricity. I am passionate about building diverse teams and building strong relationships to make sure the workplace offers an environment where employees wants to work in.
Overview
13
13
years of professional experience
Work History
VP of Southern Europe (2021-Present) and Southern and Eastern Europe General Manager (2019-2021)
Cloudflare
London
09.2019 - Current
- Designed and executed new sales strategy based on research of current market trends, industry conditions and needs and preferences of wide range of customers and prospects - ACV growth of 40% YoY in 2023, 50% YoY in 2022, 113% YoY in 2021 and 120% in 2020
- Built pricing packages that increased profitability nonetheless having competitive pressures - leading to increase of 2x on average ACV YoY
- Pinpointed specific annual sales goals for each sales team and collaborated with each team leaders to define goal attainment strategy - managing team of 80 individuals and 10 people directly. Driving revenue to $ 100 M ACV ARR
- Administered and described strategies for customer retention and account expansion to employees, developing solid long-term relationships - led to increase in Dollar Net Retention for 2023 to 150%, 2022 DNR was 135% and in 2020-21 was 115%
- Identified and proactively solved complex strategy problems that impacted sales and business direction - leading to building local offices (Milan) and complying with local regulations (ENS for Spain)
Account Executive
Cloudflare
London, UK
01.2017 - 08.2019
- First sales person for Southern Europe to build the region (channel, sales and marketing)
- Implemented sales strategy, marketing plan and channel strategy to maximize revenue opportunities - Individual target over-achieved 150% in FY17, 100% in FY18
- Designed and executed new sales strategy based on research of current market trends, industry conditions and needs and preferences of wide range of customers and prospects - I grew revenues from $ 0 to ACV $ 5M in 2 years, for new and existing clients.
Strategic Account Executive UK
Dropbox Inc.
London
01.2016 - 09.2016
- Exceeded sales target: achieved 300% of 6 months target for a net new business of $110k
- Forecasting and Building business plan to create healthy pipeline for the year, working cross functional teams
Account Executive UK - Enterprise Sales
Cisco Systems
Feltham
09.2013 - 11.2015
- Exceeding target in a Cloud and Managed Services sales into top Enterprise Finance Accounts - $20M bookings FY14, 20% growth YoY and FY15, 110% of assigned goal
- Closing new business and pipeline creation
- Stakeholder management CxO level
B2B Business Development
Cisco Systems
Feltham
09.2012 - 09.2013
- Building SaaS Collaboration business in Southern Europe - leading to a growth of 40% in 2013 YoY and awarded top 10% of sales force in 2013
- Added value business propositions: creating joint cloud based proposition with Internet Service Providers (BT)
Product Specialist UK
Cisco Systems
Feltham
10.2010 - 09.2012
- Driving Collaboration sales for the UKI targeting Enterprise and MidMarket customers - leading to a business in excess of $200M in FY12
- Advocating Cisco Collaboration Strategy and Vision: presenter for Cisco Live 2012, 2011, Cisco Expo 2011
- Stakeholder management with Systems Integrators (Logicalis, Viju, CitiIS) and creating joint go to market actions/propositions
Education
Telecommunication Engineer Master Degree -
Università degli Studi di Firenze
Skills
- Managing internal/external stakeholder up to CxO Level
- Business Growth and Marketing Strategies
- Recruiting and Hiring
- Media Relations and Public Speaking
- OKRs and KPIs
- Coaching and Mentoring
- Partnerships and Affiliations
- Processes Development
- Complex Problem-Solving
- Inclusion and Diversity
- Strong Negotiator
- Driving team performance
Personal Information
Driving License: Car license
Hobbies and Interests
- Music (Guitar)
- Swimming
- Cycling
- Yoga
- Kitesurfing
Languages
Italian, English, Spanish, - Native/Bilingual
French - Proficient
Accomplishments
StudiKitesurfing EMEA region 2021 and 2022 - Cloudflare
Top 10% Sales leader 2023 - Cloudflare
Affiliations
Fostering and supporting careers of women in IT
- Podcast Help Mentor IT author
- Leading Cyber Ladies EMEA chapter organizer
- Built diverse team with 50-50 gender split
References
References available upon request.
Timeline
VP of Southern Europe (2021-Present) and Southern and Eastern Europe General Manager (2019-2021)
Cloudflare
09.2019 - Current
Account Executive
Cloudflare
01.2017 - 08.2019
Strategic Account Executive UK
Dropbox Inc.
01.2016 - 09.2016
Account Executive UK - Enterprise Sales
Cisco Systems
09.2013 - 11.2015
B2B Business Development
Cisco Systems
09.2012 - 09.2013
Product Specialist UK
Cisco Systems
10.2010 - 09.2012
Telecommunication Engineer Master Degree -
Università degli Studi di Firenze
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