Summary
Overview
Work history
Education
Skills
Timeline
Generic

Jack Townsend

https://www.linkedin.com/in/jackwltownsend/

Summary

International higher education professional with 10+ years’ experience building global university partnerships, shaping market engagement strategy, and supporting international student recruitment activity across global markets. Strong track record in consultative stakeholder management, market scoping and opportunity assessment, and translating strategic priorities into practical plans that deliver outcomes. Experienced in leading multi-country teams, representing organisations at major sector events, and managing cross-functional projects including CRM migrations and process improvements that strengthen reporting and partner experience.

Overview

19
19
years of professional experience

Work history

Senior Manager for University Relations

KIC UnivAssist
Remote; Shrewsbury, UK
2023.11 - Current
  • Lead partnership development across global markets, with a primary focus on European higher education institutions and a wider portfolio spanning North America, the Middle East, Africa and Asia.
  • Advise university stakeholders on international recruitment and market engagement planning, ensuring partnership activity is aligned to institutional priorities and informed by in-market context.
  • Develop and scale In-Country Representation services, producing market scoping, competitor insight and opportunity assessments to support entry decisions and regional focus.
  • Project-managed the move from Salesforce to HubSpot, improving pipeline structure, reporting quality and relationship management from first contact through to renewal.
  • Improved the partner experience through better digital processes, including onboarding, registration workflows and data tracking, helping teams work more consistently and efficiently.
  • Represent KIC UnivAssist at international higher education conferences and events, building relationships, progressing partnership conversations and ensuring clear follow-up after engagement.

Marketing Director

FPP
Remote; UK, Italy, South Africa
2019.10 - Current

The below responsibilities were taken on in addition to existing responsibilities held with my previous role within the company.

  • Led a multi-national sales team spread across six countries, strengthening relationships with higher education partners and expanding engagement in priority regions.
  • Set and delivered marketing and outreach plans to increase visibility and partner uptake, tailoring activity to different markets and stakeholder needs.
  • Project-managed the CRM transition from Salesforce to HubSpot, improving data quality, reporting, and how partner relationships were managed end-to-end.
  • Took new recruitment solutions from concept to launch, coordinating internal teams and partner onboarding to ensure smooth rollout across multiple markets.
  • Helped shape the organisation’s rebrand and website relaunch, ensuring messaging and digital channels supported partnership growth and clearer engagement pathways for institutions.|

Business Development Manager

FPP
Remote; UK, Spain, Italy
2016.02 - 2019.10
  • Built and managed strategic relationships with higher education institutions across Europe and other priority regions, identifying collaboration opportunities and shaping engagement plans that aligned with institutional priorities.
  • Led partnership conversations from initial scoping through to agreement, developing tailored proposals and maintaining long-term relationships to sustain activity and outcomes over time.
  • Represented the organisation at key international higher education events, expanding networks, strengthening regional visibility, and ensuring structured follow-up to progress opportunities.
  • Delivered briefings and presentations to university and government stakeholders, translating needs into clear partnership options and securing buy-in for new initiatives.
  • Maintained and improved CRM processes and reporting to strengthen pipeline oversight, forecasting, and consistent partner communications.

Delivery & Sales Coordinator

StudyCentral
Shrewsbury, UK
2013.11 - 2016.02
  • Supported partnership development by identifying and promoting international engagement opportunities to universities globally, ensuring activity aligned with institutional priorities and outreach objectives.
  • Coordinated end-to-end participation for university partners, managing communications, registrations and scheduling to deliver smooth delivery and encourage repeat engagement.
  • Managed programmes of activity around international events and visits, ensuring the right stakeholders were briefed, logistics were in place, and follow-up actions were captured and progressed.
  • Represented the organisation at international events and independent visits, briefing career advisors and school counsellors to maximise student engagement and strengthen institutional visibility in-market.

Further Professional Experience

General
2007.01 - 2013.11

During this period, I held a variety of hospitality and customer facing roles, which enabled me to improve my attention to detail, customer service and communication skills.

  • Worked across a range of fast-paced, customer-facing roles, developing a strong foundation in professional service, clear communication, and relationship-building.
  • Built confidence engaging with a wide range of people and handling enquiries, issues, and requests calmly and effectively — often under pressure and to tight timelines.
  • Developed a consistent eye for detail and quality, ensuring tasks were completed accurately and to a high standard while balancing multiple priorities.
  • Strengthened teamwork and collaboration skills, coordinating with colleagues to maintain smooth daily operations and deliver a positive customer experience.
  • Took ownership for resolving problems quickly and professionally, learning how to manage expectations, de-escalate issues, and find practical solutions.
  • Built reliability and work discipline through shift work and busy periods, demonstrating flexibility, punctuality, and a strong sense of responsibility.

Education

Master of Science - International Business, Leadership and Management

University of York
(Online)
2021

Bachelor of Arts - International Business

Sheffield Hallam University
UK
2012

A-Levels - Business Studies, Biology, Physical Education

Shrewsbury Sixth Form College
UK
2008

Skills

  • International partnership development
  • Stakeholder management and relationship building
  • Strategic planning and delivery
  • Market intelligence, scoping and opportunity assessment
  • Project management and coordination
  • Programme and event delivery
  • Negotiation, influencing and consultative engagement
  • Account and portfolio management
  • CRM and pipeline management
  • Data analysis, reporting and forecasting
  • Process improvement and digital workflow implementation
  • Communication, briefing and presentation skills
  • Intercultural communication and international working
  • Budget awareness and commercial acumen
  • Microsoft Office & Google Workspace proficiency

Timeline

Senior Manager for University Relations

KIC UnivAssist
2023.11 - Current

Marketing Director

FPP
2019.10 - Current

Business Development Manager

FPP
2016.02 - 2019.10

Delivery & Sales Coordinator

StudyCentral
2013.11 - 2016.02

Further Professional Experience

General
2007.01 - 2013.11

Master of Science - International Business, Leadership and Management

University of York

Bachelor of Arts - International Business

Sheffield Hallam University

A-Levels - Business Studies, Biology, Physical Education

Shrewsbury Sixth Form College
Jack Townsend