Jack Townsend
International Student Recruitment Specialist
Shrewsbury,UK
Summary
Experienced International Student Recruitment and Business Development Manager with a proven track record in driving growth and building strong international partnerships. Extensive expertise in managing global networks, developing and supporting global recruitment strategies, and leveraging data-driven insights to achieve enrollment targets. Adept at navigating complex, culturally diverse environments, with a strong focus on relationship management, strategic marketing, and client experience enhancement. Skilled in CRM implementation, market expansion, and cross-departmental collaboration to deliver impactful recruitment outcomes for higher education institutions.
Overview
11
11
years of professional experience
Work History
Senior Manager for University Relations
KIC UnivAssist
11.2023 - Current
- Spearhead university partnerships and business development across Europe, Middle East, and Africa, driving growth in non-U.S. markets.
- Consulting in the formation of international student recruitment strategies.
- Lead and expand In-Country Representation services, including market identification and competitor analysis.
- Oversee the conversion of CRM systems from Salesforce to HubSpot, enhancing operational efficiency and client management.
- Implement digital tools to streamline client experience, focusing on registration and data management.
- Collaborate with the design team to create impactful promotional materials, effectively showcasing UnivAssist's solutions.
Sales and Marketing Manager
FPP
10.2019 - 11.2023
- Directed a diverse, multi-national sales team across six countries, driving international student recruitment initiatives.
- Developed and executed comprehensive marketing strategies to maximize exposure and sales, adapting to market needs.
- Managed the implementation and customization of CRM systems, ensuring seamless transitions from Salesforce to HubSpot.
- Launched new products and services, leading campaign planning and execution to support international recruitment goals.
- Played a key role in rebranding efforts, including the design and relaunch of the company's website.
Business Development Manager
FPP
02.2016 - 10.2019
- Partnered with higher education institutions worldwide, delivering consultative sales support to align services with recruitment objectives.
- Consistently surpassed revenue targets through effective client acquisition and relationship management.
- Conducted polished presentations to international universities and government agencies, enhancing service adoption.
- Maintained and optimized CRM systems, supporting accurate sales forecasting and target achievement.
- Networked at industry conferences to generate leads and expand FPP's market presence.
Sales Coordinator
StudyCentral
11.2013 - 02.2016
- Coordinated with global student recruitment fair organizers, marketing and selling events to international universities.
- Managed client bookings and inquiries, ensuring successful event participation and long-term collaboration.
- Maintained the company website, ensuring accurate and up-to-date information for clients and stakeholders.
- Traveled internationally to prepare career advisors for recruitment events, enhancing event success and client satisfaction.
Education
Master of Science - International Business Leadership And Management
University of York
04.2001 -
Associate of Arts - International Business
Sheffield Hallam University
04.2001 -
Skills
- International Recruitment: Expertise in consulting and supporting global student recruitment strategies
- Business Development: Proven ability to identify new markets and drive growth through partnerships
- Marketing & Branding: Strong background in creating and implementing marketing strategies and brand initiatives
- CRM Management: Skilled in CRM systems, including Salesforce and HubSpot, with a focus on enhancing client relationships
- Cross-Cultural Communication: Experienced in managing and leading teams across diverse cultural settings
- Event Coordination: Adept at planning and executing international events and student recruitment fairs
Timeline
Senior Manager for University Relations
KIC UnivAssist
11.2023 - Current
Sales and Marketing Manager
FPP
10.2019 - 11.2023
Business Development Manager
FPP
02.2016 - 10.2019
Sales Coordinator
StudyCentral
11.2013 - 02.2016
Master of Science - International Business Leadership And Management
University of York
04.2001 -
Associate of Arts - International Business
Sheffield Hallam University
04.2001 -
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