JACK HEIDLER
London,London
Summary
Strategic Head of Social Media with comprehensive expertise in multi-platform strategy development and execution across organic, paid, influencer, SEO, and earned media. Skilled in social media and content strategy, influencer partnerships, creative direction, and analytics. Focused on driving revenue growth and retention while mentoring teams to meet performance objectives.
Overview
13
13
years of professional experience
Work History
HEAD OF SOCIAL MEDIA
Engage Digital Partners / Brave Bison
London
04.2024 - Current
- Lead a team of 4 across 7 global accounts, managing integrated paid/organic social strategy, creative execution, and team development.
- Cultivated and expanded high-profile client accounts including FIFA, FIFAe, Estée Lauder, ICC, Real Madrid, Betway, and Commonwealth Sport, with full client management and P&L responsibility (managing cross department, £1m+ budgets).
- Developed and executed multi-platform strategies across organic, paid, influencer, SEO, and earned media.
- Contributed to 70% of new business, leading on pitches for Engage, Social Chain and Brave Bison, securing social wins with FIFA, Estée Lauder, World Fencing League, Live Nation, Welsh Fire (The Hundred), Strikr Boxing, and FISE Urban Sports.
- Manage Social Media P&L for the business with circa £500k annual revenue.
SENIOR SOCIAL ACCOUNT DIRECTOR (CONTRACT)
Topham Guerin
London
12.2023 - 03.2024
- Directed strategy, creative development, and execution across paid and organic social, influencer, and ambassador campaigns.
- Led Social Media account & client initiatives for HM Government, overseeing DHSC and NHS campaigns within a cross-agency network (MullenLowe, Freuds, Wavemaker, OMD).
- Drove new business growth on the account while managing social revenue and budgets exceeding £500k.
- Managed campaign reporting, providing actionable insights and performance learnings to enhance client strategies.
- Led and mentored a team of three, fostering personal development and aligning performance with objectives.
SENIOR SOCIAL ACCOUNT DIRECTOR (CONTRACT)
McCann Worldgroup
London
12.2022 - 12.2023
- Led Social Media for Qatar Airways, overseeing global strategy, content, execution, and partnerships with Paris Saint Germain and Formula One.
- Acted as day-to-day social client lead, providing strategic counsel to senior stakeholders across global markets.
- Drove integrated campaigns with Marketing, PR, and Media teams, leading influencer activity across social channels to enhance brand visibility.
- Managed social revenue and budget, reporting on performance to provide actionable insights that informed strategy and decision-making.
- Spearheaded agency new business efforts, overseeing end-to-end process from brief to delivery, ensuring alignment with client objectives.
DIGITAL ASSOCIATE DIRECTOR
Grayling
London
01.2022 - 12.2022
- Owned and delivered global social strategy through brand playbooks and quarterly workshops for consistent market implementation.
- Led social strategy for global product launches, including Huawei Smart Office (at MWC 2022), Mate Xs 2, and Nova 10 series.
- Managed social revenue and budgets, streamlined processes, and supported new business with enhanced briefing and pitching frameworks.
- Directed two work streams across London, Singapore, and Hong Kong, managing a team of 15 specialists across strategy, creative, and insights.
- Led day-to-day client interactions, providing reporting and strategic counsel to senior Huawei stakeholders across global markets.
HEAD OF SOCIAL MEDIA
Stakester
London
03.2021 - 12.2021
- Developed and executed creative social strategies, resulting in 15,000+ follower growth and increased brand awareness.
- Established and managed brand presence across Facebook, Twitter, Instagram, TikTok, Discord, and YouTube to enhance audience engagement.
- Built and implemented a strategic influencer and partnerships program aligned with brand objectives.
- Generated data-driven performance reports to provide insights that informed broader business strategy and decision-making.
- Created and implemented innovative offline marketing initiatives to engage target audiences effectively.
SOCIAL MEDIA SUPERVISOR
The Walt Disney Company
London
11.2020 - 03.2021
SOCIAL MEDIA MANAGER
Engage Digital Partners
London
03.2020 - 11.2020
GLOBAL COMMUNITY MANAGER
Oliver Agency
London
01.2019 - 03.2020
COMMUNITY MANAGER
Sky
London
08.2015 - 12.2018
SOCIAL MEDIA COORDINATOR
BBC
London
06.2014 - 08.2015
DIGITAL PRODUCER
Red Bull Racing
Milton Keynes
10.2013 - 05.2014
Education
BA - Sports Journalism
Leeds Trinity
01-2008
Skills
- Social Media & Content Strategy
- Content direction
- Paid Media (Meta, TikTok, X, YouTube)
- Influencer partnerships
- Analytics & Reporting
- Crisis Management
- Project management
- Revenue growth
- Team Leadership & Mentorship
Websites, Portfolios and Profiles
https://www.linkedin.com/in/jack-heidler-55605242/
References
Available upon request.
Timeline
HEAD OF SOCIAL MEDIA
Engage Digital Partners / Brave Bison
04.2024 - Current
SENIOR SOCIAL ACCOUNT DIRECTOR (CONTRACT)
Topham Guerin
12.2023 - 03.2024
SENIOR SOCIAL ACCOUNT DIRECTOR (CONTRACT)
McCann Worldgroup
12.2022 - 12.2023
DIGITAL ASSOCIATE DIRECTOR
Grayling
01.2022 - 12.2022
HEAD OF SOCIAL MEDIA
Stakester
03.2021 - 12.2021
SOCIAL MEDIA SUPERVISOR
The Walt Disney Company
11.2020 - 03.2021
SOCIAL MEDIA MANAGER
Engage Digital Partners
03.2020 - 11.2020
GLOBAL COMMUNITY MANAGER
Oliver Agency
01.2019 - 03.2020
COMMUNITY MANAGER
Sky
08.2015 - 12.2018
SOCIAL MEDIA COORDINATOR
BBC
06.2014 - 08.2015
DIGITAL PRODUCER
Red Bull Racing
10.2013 - 05.2014
BA - Sports Journalism
Leeds Trinity