Iveta Stanionyte
Neasden ,London
Summary
Commercially driven retail and passionate beauty leader with over 5 years of experience within Boots highest footfall and highest cash-taking flagship store, generating over £1Million in weekly turnover. Progressed through multiple leadership roles from Premium Beauty Manager to Deputy Store Manager, building strong expertise across sales performance, operational excellence, KPI delivery, customer experience, and people development within a fast-paced high-volume retail environment.
Proven track record in driving commercial growth through KPI analysis, operational improvements, sales-driving strategies, customer satisfaction and growth-focused leadership.
Experienced in coaching and developing future beauty leaders, including training new-to-role Assistant Premium Managers and developing leadership succession within the beauty department to create sustainable high-performing teams. Creating clear leadership structures built around accountability, communication, coaching, and performance development to deliver consistent operational and commercial results.
Alongside wider retail leadership responsibilities, successfully delivered over 30% growth within the premium beauty department through strong stakeholder relationships, team development, and elevated customer experience across premium beauty brands and concession partnerships. Recognised for strong leadership and contribution to business success, including winning Boots Store of the Year 2024 and receiving the Inspiring Leadership Award for two consecutive years.
Overview
9
9
years of professional experience
Work history
Deputy manager
Boots UK
London, Stratford Westfield
2025.04 - Current
- Deputy Store Manager within one of Boots' flagship and highest-performing retail locations, operating a business exceeding £1 million in weekly sales.
- Support leadership of a high-footfall, high-volume retail operation with significant transaction volumes and complex operational demands.
- Directly manage and develop leadership team of 8 Assistant Managers across multiple departments. With over 150 colleagues in store.
- Lead large cross-functional teams to deliver strong commercial performance, operational excellence, and exceptional customer experience.
- Drive KPI delivery through commercial analysis, strategic planning, and effective leadership coaching.
- Support recruitment, succession planning, and colleague development across wider leadership structure.
- Collaborate with senior stakeholders and premium beauty brands to maintain operational and brand standards.
- Maintain focus on profitability, stock management, compliance, and operational efficiency within fast-paced flagship environment.
- Addressed customer complaints promptly, improving customer satisfaction levels.
- Oversaw project execution, ensuring timelines were met efficiently.
- Drive commercial growth through strategic sales planning, KPI analysis, and performance-focused leadership.
- Lead weekly sales and growth mindset meetings focused on trading performance, accountability, and commercial action planning.
- Drive daily accountability through structured management huddles, clear communication, and operational leadership.
- Create daily operational structure and performance accountability frameworks to support commercial delivery and customer experience.
Assistant manager - Premium Beauty
Boots UK
London , Stratford Westfield
2021.09 - 2025.03
- Led the premium beauty department within one of Boots’ highest-performing flagship stores, delivering over 30% department growth.
- Managed and developed 30+ Boots colleagues alongside third-party concession teams, driving sales performance, operational standards, and customer experience across the premium beauty department.
- Built strong collaborative relationships with Counter Managers, Business Managers, and Area Managers to drive commercial performance and align both brand and Boots expectations.
- Led weekly performance meetings with counter leadership teams to review KPI performance, identify growth opportunities, and create action plans to improve underperforming counters.
- Analysed daily and weekly sales performance through Power BI reporting, reviewing growth versus LY, identifying commercial opportunities, and driving sales-focused coaching conversations.
- Delivered in-the-moment coaching and accountability conversations focused on improving customer engagement, sales behaviours, and operational execution.
- Supported staffing and resource planning across the premium beauty department to ensure strong coverage during peak trading periods and key launch dates.
- Maintained high operational, visual merchandising, and brand standards across all premium beauty counters and concession partnerships.
- Built strong stakeholder relationships across internal leadership teams and premium beauty brands to support consistent communication, operational excellence, and commercial success.
- Held store approvals and held a significant amount of recruitment.
- Supported launches, promotions, events, and visual merchandising activity to increase traffic, conversion, and sales performance across the department.
- Handled customer complaints effectively, restoring trust in our brand.
- Developed and trained a successor within the premium beauty department, creating strong leadership continuity and enabling successful department performance in my absence.
- Coached and developed new-to-role and new-to-business Assistant Managers within beauty, supporting leadership capability, commercial understanding, and operational confidence.
- Acted as a lead example and role model for leadership expectations, team management, customer experience, and KPI delivery within a large-scale premium beauty environment.
- Built strong team structures and delegated responsibilities effectively to create a high-performing and commercially successful department.
Store Manager
Boots
, London
2024.08 - 2024.10
- Developed a team-oriented environment by implementing effective leadership strategies.
- Monitoring sales performance and insights to maximise sales opportunities by implementing promotional displays to increase product visibility and sales.
- Minimising Inventory loss by implementing better control measures.
- Monitored inventory levels consistently to avoid stock shortages or overages.
- Frequent team meetings were organised to communicate the business performance and goals, to also promote open communication. This allowed staff to raise concerns, offer suggestions and receive feedback which leads to a more cohesive and motivated team.
- Ensured high levels of customer satisfaction with proactive interaction and prompt issue resolution.
- Maintained an organised stock room for easy accessibility of goods.
- Oversaw business staffing and training, building successful, customer-focused team.
- Coached underperforming employees improving their job performance significantly.
- Resolved customer complaints effectively, protecting the store's image and consumer relationships.
- Facilitated smooth checkouts by maintaining efficient till operations.
- Conducted performance appraisals for staff members, providing constructive feedback and identifying areas for improvement.
- Assisted customers in locating products around the shop floor promptly.
- Enforced service standards to maintain establishment reputation for excellence.
- Kept business in compliance with internal controls, industry regulations and health and safety requirements.
Boots Beauty Specialist
Boots
London , Stratford Westfield
2019.08 - 2021.08
- Delivered exceptional customer service by attentively listening to clients' needs.
- Applied various beauty treatments for improved client satisfaction.
- Created personalised skincare routines with product recommendations.
- Maintained cleanliness and hygiene of workstation, promoting a professional environment.
- Demonstrated comprehensive knowledge of skincare products to boost sales figures.
- Assisted clients in selecting suitable cosmetic products, enhancing their overall look.
- Kept up-to-date with latest industry trends by attending training workshops regularly.
- Collaborated closely with colleagues to deliver excellent team performance in busy periods.
- Adhered strictly to health and safety regulations, ensuring client welfare at all times.
- Offered tailored advice on makeup application techniques, improving clients' self-confidence.
- Maintained continued personal development by attending training programmes and practicals.
- Upsold products with detailed knowledge and persuasive sales techniques.
- Increased retail sales through exceptional product knowledge and persuasive sales techniques.
- Demonstrated product usage to stimulate interest and purchase by customers.
- Demonstrated make-up applications tailored to client needs and preferences.
- Carried out day-to-day tasks with enthusiasm, enhancing salon environments with continued positivity.
- Coordinated stock levels to achieve consistent supplies at best possible prices.
- Maintained clean, tidy and sanitised workstations for minimised staff and customer risk.
NYX Professional Makeup Advisor
L'Oreal
London , Stratford Westfield
2017.01 - 2019.07
- Facilitated in-store makeup demonstrations to inspire potential purchases.
- Educated customers about product ingredients, ensuring informed purchasing decisions.
- Cultivated a welcoming shopping environment through friendly and professional demeanour.
- Demonstrated product usage, resulting in increased customer satisfaction.
- Developed strong relationships with regular clients, encouraging repeat business.
- Pushed promotions, rewards and incentive programs to help customers find great deals on desired products.
- Enhanced customer satisfaction by providing personalised makeup advice.
- Maintained visual merchandising standards contributing to an appealing shopping environment.
- Kept up-to-date on latest beauty trends, resulting in relevant consultations.
- Maintained cleanliness and organisation of makeup counters to facilitate efficient service.
Education
Functional skills in English and level 2 in retail -
London College of Beauty Therapy
LondonNVQ Level 2 -
London College of Beauty Therapy
LondonGCSEs -
Preston Manor High School
Wembley, LondonSkills
- Commercial Performance & KPI Delivery
- Sales Growth & Retail Strategy
- Operational Excellence
- Retail Operations & Compliance
- Leadership & Team Development
- Leadership of Large Multi-Functional Teams
- Performance Coaching & Accountability
- Growth Mindset Leadership
- Premium Beauty Leadership
- Stakeholder & Brand Relationship Management
- Customer Experience & Journey
- High-Volume Retail Operations
- Commercial Analysis & Action Planning
- Sales Performance Analysis
- Commercial Decision Making
- Recruitment & Talent Development
- Team Engagement & Motivation
- Retail Execution & Brand Standards
- Visual Merchandising
- Operational Improvements
- Loss Prevention & Stock Management
- Customer Loyalty & Service Excellence
- Communication & Influencing Skills
- Problem Solving & Strategic Thinking
- Change Management & Adaptability
Personal Information
- Nationality: Lithuanian
- Date of birth: 14/02/1995
References
References available upon request.
Timeline
Deputy manager
Boots UK
2025.04 - Current
Store Manager
Boots
2024.08 - 2024.10
Assistant manager - Premium Beauty
Boots UK
2021.09 - 2025.03
Boots Beauty Specialist
Boots
2019.08 - 2021.08
NYX Professional Makeup Advisor
L'Oreal
2017.01 - 2019.07
Functional skills in English and level 2 in retail -
London College of Beauty Therapy
NVQ Level 2 -
London College of Beauty Therapy
GCSEs -
Preston Manor High School