Het Parikh
Twickenham
Summary
An experienced and innovative Data scientist with 7 years of hands-on experience. Proven ability to lead and mentor teams, with a demonstrated history of successful project delivery. Skilled in architecting scalable and maintainable solutions using ML & solutions architect proven by average 20% increase in lead conversions and a 30% reduction in cost per conversion. Strong expertise in Machine Learning, NLP, Computer Vision and Software Engineering proven by designing an end to end solution of predictive model which drove a 40% increase in customer engagement in 6 months. A clear and effective communicator who stays updated with the latest methodologies and technologies. Committed to continuous learning and driving improvements through technical excellence.
Overview
10
10
years of professional experience
Work history
Data scientist
Extreme Reach/ Adstream
London
01.2019 - Current
- Leading Computer Vision and NLP projects to revolutionize advertising strategies.
- Proficiently deployed LLAMA and BLIP2 LLM models to enhance video captioning and metadata identification capabilities. Successfully integrated features for brand, advertiser, and product recognition. Additionally, fine-tuned the LLM to support predictions for other models, leveraging Visual Question Answering (VQA) techniques by posing relevant questions related to those models.
- Architecting and developing end to end ML pipeline in AWS to predict diversity(age, gender and ethnicity) in advertisements at
scale for audio and videos. Using different AWS services such as SQS, lambda, sagemaker, stepfunction and ECS. Lead to
increase in revenue by 8%. - Developing Computer Vision solutions for creative asset management, enhancing customer engagement. · Implementing NLP models for sentiment analysis of advertisements on social media platforms.
- Developed a feedback loop to review the results predicted by ML workflows and improve the models accuracy and
automating the deployment process of the model including comparison of challenger model, hot-swapping, AB testing building
CICD pipeline and drift analysis. - Developed creative asset management service - a phash solution to differentiate master assets and child using vector
similarity on embeddings. Led to more customer engagement and increased CAM service subscriptions. - Automating Zendesk ticketing order processing using NLP and ML, reducing operational costs by 60%. · Championing Agile methodologies and Scrum, improving team efficiency. · Conducting customer segmentation analysis using NLP for optimized ad targeting.
- Adapted to evolving business requirements and priorities in data science domain.
- Contributed insights in regular team and project meetings.
- Engaged with external parties to leverage external data for improved modelling.
- Collaborated with stakeholders to deliver projects and contribute to broader change agenda.
Junior SAP B1 Developer
Sapphire Systems
London
06.2014 - 11.2019
- Analysed and understood business requirements, translating into functional SAP B1 solutions.
- Developed complex SAP B1 addons to support client business processes.
- Implemented SAP B1 based reporting tool to provide business performance insights for data-driven decision-making.
- Designed SAP B1 based web interface, enabling seamless data exchange and improved business efficiency for clients.
- Created a warehouse management solution and integrated it with SAP B1.
.Net Developer
Adstream
London
11.2016 - 01.2019
- Designed database models and architecture to optimise analyses insights.
- Implemented emerging technologies to streamline full-stack development processes.
- Developed and upgraded user interfaces to improve application performance.
- Developed automation for invoicing using Computer Vision and OCR, reducing administrative costs.
- Integrated A5 Adstream platform with SAP for automated order entry.
- Collaborated with senior leaders to propose automation solutions. · Improved SAP integration performance by 80% with DI server.
- A full-stack developer, hands-on throughout the SDLC and iterative process with a comprehensive grasp of .net and SAP Business One configuration and release management.
- Utilised best practice and advanced OO methodology and design patterns, taking ownership of areas and driving improvements to internal reporting and monitoring systems.
- Peer-reviewed code to verify function and maintainability before implementation.
- Translated technical requirements accurately to achieve robust, scalable code.
- Facilitated the seamless delivery of bespoke pricing, offer, campaign and sales solutions for Account Managers, Marketing
Managers and Finance. - Hands-on developing and coding of SAP Business One and through HANA implementations.
- Developed skills in creating Crystal and Excel Reports, in writing SQL queries,VBA, C# .net.
Education
Master of Science - Data Analytics
Birkbeck
London /2016 - /2019
Bachelor of Science - Computer Science with Artificial Intelligence
City University London
London /2012 - /2016
Foundation Degree in Science - Foundation Course for International Students
Kingston College
London /2011 - /2012
Skills
- Data mining
- Analytical modelling
- Machine learning
- Web-based reporting tools
- Optimizing and performance tuning
- Data collection and analysis
- Data extraction
- Agile Methodologies
- Scrum
- Test-Driven Development (TDD)
- SOLID Principles
- Software architecture
- Design Patterns
- Unit Testing
- AB testing
- Git
- Jenkins
- Jira
Technical Skills
- Python, Java, NodeJs, C#, ASP.NET, .Net Core •
- Pytorch, Tensorflow
- AWS, GCP and Azure
- SQL, Exasol
- Mongo, dynamodb
- Airflow
- Databricks
- PDI
- Docker
- Kubernetes
Languages
English
Native
Hindi
Native
Gujarati
Native
Timeline
Data scientist
Extreme Reach/ Adstream
01.2019 - Current
.Net Developer
Adstream
11.2016 - 01.2019
Junior SAP B1 Developer
Sapphire Systems
06.2014 - 11.2019
Master of Science - Data Analytics
Birkbeck
/2016 - /2019
Bachelor of Science - Computer Science with Artificial Intelligence
City University London
/2012 - /2016
Foundation Degree in Science - Foundation Course for International Students
Kingston College
/2011 - /2012
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