Heloise Chapman
Overview
9
9
years of professional experience
Work History
Assistant Buyer
Curated Goods Ltd
Richmond-Upon-Thames
06.2022 - 02.2026
- Collaborated directly with the owner to define the seasonal buying strategy, and shape the creative direction of the womenswear shop.
- Curated multi-brand, multi-national product assortments aligned with brand identity, customer preferences, and current market trends.
- Attend seasonal trade shows in Paris to source new brands and nurture existing wholesale relationships.
- Built strong relationships with suppliers to negotiate terms and delivery windows, ensuring timely stock replenishment.
- Managed large wholesale orders through digital platforms such as Joor, NuOrder and Microsft Excel ensuring accuracy and efficiency in processing.
- Conduct seasonal product performance reviews to inform the strategy for the curation of future collections.
General Manager
Curated Goods Ltd
Richmond-Upon-Thames
03.2020 - 06.2022
- Oversaw the operations of two retail stores, maintaining a strong customer-facing presence, while managing back-end logistics.
- Executed key business functions in close coordination with the owners, including staffing, buying, visual merchandising, and digital strategy.
- Fostered a supportive team culture by mentoring staff, encouraging feedback, and leading by example.
- Streamlined inventory management by implementing and refining in-store systems for receiving, processing, and managing new deliveries.
- Assisted with seasonal merchandising of the shop floor to enhance product visibility, customer experience, and sales performance.
- Maintained and redesigned the store’s e-commerce website to strengthen online presence, and drive digital sales.
- Delivered consistently strong sales results by building warm, positive customer relationships and incorporating effective upselling techniques.
Wholesale Showroom Assistant
Ralph Lauren
London
09.2018 - 03.2019
- Managed the receipt and organisation of seasonal product samples, preparing them to be merchandised ahead of the upcoming sales season.
- Supported sales agents during showroom appointments by presenting collections to buyers and assisting in securing high-value wholesale orders.
- Collaborated with the sales team to tailor product selections for key accounts, identifying growth opportunities and aligning assortments with client profiles.
- Provided administrative support by inputting and processing large wholesale orders during appointments with major retail partners.
- Upheld brand standards by maintaining immaculate showroom displays and delivering an elevated level of service throughout client interactions.
Retail Management Team
Wimbledon Tennis Championships
Greater London
06.2017 - 07.2018
- Led operational teams of 80+ staff in fast-paced, high-pressure retail settings during the tournament, ensuring seamless execution and elevated customer experience.
- Managed the exclsuive Ralph Lauren retail store onsite, liaising with the brands London head office to ensure seamless execution of the brands iconic image and excellence.
- Delivered twice-daily briefings to all team members and senior stakeholders to align on objectives, motivate staff, and drive performance excellence.
- Mentored team leaders to build effective, cohesive teams and maintain high operational standards across all retail areas.
- Acted as the key liaison between floor staff and senior club officials, facilitating smooth communication and team unity throughout the event.
- Oversaw shop floor replenishment, monitored inventory levels in real time, and coordinated with large stockroom teams to maintain product availability.
- Fostered a supportive, high-energy work environment by offering guidance, motivation, and hands-on leadership.
Education
Master of Laws - Criminal Law & Criminal Justice
Birkbeck, University of London
London01-2025
Bachelor's Degree - Journalism
University of Roehampton
London01-2018
Skills
- Building exceptional relationships with brands and buyers to maximise effiiciency across the many channels of the business
- Buying & curating collections based on sell-through statistics and market trends to drive store performance and growth
- Exceptional communication with senior stakeholders leading to multiple internal promotions
- Leading teams through highly pressurised scenarios
- Exceptional ability to retain in-depth product knowledge of seasonal collections
Right to Work
I have joined my long term Australian partner in Sydney on a Class 417 working visa.
Personal Summary
Having spent the last six years running two independent retail stores in London, I am looking to utilise my unique dual skill-set in both fashion wholesale and buying. Led by my personal love of fashion retail and discovering new brands, I have often been acknowledged as someone whose joy and enthusiasm for my work leads to a high degree of positivity and noteworthy success. My time spent working for an independent retailer has fine tuned a vast and varied set of skills that I am keen to bring to a new role within Sydneys exciting fashion industry.
Timeline
Assistant Buyer
Curated Goods Ltd
06.2022 - 02.2026
General Manager
Curated Goods Ltd
03.2020 - 06.2022
Wholesale Showroom Assistant
Ralph Lauren
09.2018 - 03.2019
Retail Management Team
Wimbledon Tennis Championships
06.2017 - 07.2018
Master of Laws - Criminal Law & Criminal Justice
Birkbeck, University of London
Bachelor's Degree - Journalism
University of Roehampton