Hayet Azzouz
Northampton
Summary
Results-driven sales professional with a proven track record of driving 34% year-over-year revenue growth through strategic upselling, cross-selling, and account expansion. Demonstrates exceptional sales team leadership, having trained and managed teams that consistently achieved 95% of performance targets and KPIs. Recognised for consistent target overachievement, earning three internal promotions and expanded commercial responsibilities. Skilled in revenue growth strategies, account management, and team development, with a focus on delivering measurable business outcomes.
Overview
11
11
years of professional experience
Work history
Corporate Sales Manager (Promoted 3x)
Virgin Incentives
2020.09 - 2026.06
- Consistently exceeded sales targets, resulting in multiple internal promotions and increased commercial responsibility
- Managed and expanded a portfolio of corporate partnerships, driving revenue growth through strategic upselling, cross-selling, and strong client retention.
- Identified, pursued, and closed new business opportunities across multiple sectors, building pipeline and expanding commercial reach.
- Led commercial negotiations on pricing, contract structuring, and renewals to secure strong client outcomes and long-term value.
- Re-engaged dormant accounts, converting them into active partnerships through targeted outreach and relationship management, enhancing revenue generation.
- Collaborated with marketing teams on targeted campaigns and growth initiatives, directly supporting account expansion and driving commercial performance.
- Analysed market trends and competitor activity to identify expansion opportunities and inform business development strategy.
- Hired, trained, and managed sales team, ensuring consistent achievement of KPIs and performance targets.
Sales Development Manager
Xexec
2020.02 - 2020.04
- Built pipeline and secured qualified enterprise meetings, facilitating potential revenue growth
- Generated new business through outbound prospecting, engaging senior decision-makers to identify opportunities
- Used consultative selling techniques to identify client needs
- Represented company at trade shows, delivering product demos to showcase offerings and attract leads
Business Development Manager / Account Manager
SSL247
2018.05 - 2020.02
- Managed full sales cycle across enterprise and public sector clients (banks, councils, NHS)
- Strengthened client relationships, contributing to revenue growth through upselling and contract renewals
- Built relationships with senior IT and operations stakeholders
- Gained in-depth knowledge of complex technical requirements to support client needs
- Managed pipeline using CRM systems and forecasting tools to ensure accurate sales forecasting
Specialist Development Executive
Buyagift / Smartbox / Red Letter Days
2017.05 - 2018.05
- Negotiated commercial agreements, achieving competitive pricing for improved profitability
- Cultivated supplier partnerships within hospitality and retail sectors to enhance collaboration
- Managed onboarding and ongoing supplier relationships
- Utilised CRM tools to coordinate campaigns and streamline communications with suppliers
Sales Executive
Community Fibre
2016.03 - 2017.04
- Consistently achieved top sales performance within the team
- Managed customer sales cycle from initial contact to closure, ensuring client satisfaction and repeat business
- Built strong customer relationships, enhancing brand presence and customer loyalty
Team Leader (Sales & Marketing)
Imperyo
2015.01 - 2016.03
- Consistently exceeded sales targets and performance benchmarks
- Led face-to-face sales campaigns across multiple industries, enhancing client engagement and driving revenue growth
- Coached and supported junior team members, fostering skill development and improving team performance
Education
BSc (Hons) - Psychology
Bangor University
Bangor, GwyneddSkills
- Drove 34% YOY revenue growth through strategic upselling, cross-selling, and expansion of existing client accounts
- Exceeded sales targets consistently, leading to three internal promotions and broader commercial responsibility
- Target achievement
- Sales Team Leadership
- Trained and managed a sales team that consistently delivered 95% against performance targets and KPIs
- Client Relationship Management
- Key Achievements Revenue Growth & Account Expansion
REFERENCES
Available on request
Timeline
Corporate Sales Manager (Promoted 3x)
Virgin Incentives
2020.09 - 2026.06
Sales Development Manager
Xexec
2020.02 - 2020.04
Business Development Manager / Account Manager
SSL247
2018.05 - 2020.02
Specialist Development Executive
Buyagift / Smartbox / Red Letter Days
2017.05 - 2018.05
Sales Executive
Community Fibre
2016.03 - 2017.04
Team Leader (Sales & Marketing)
Imperyo
2015.01 - 2016.03
BSc (Hons) - Psychology
Bangor University