Harry McCombe

• Lead global marketing strategy for a cloud-based broadcast technology company delivering live video orchestration and large-scale sports streaming workflows.
• Own brand positioning and messaging, shaping the company narrative around simple, scalable and secure cloud-based media delivery.
• Develop and execute integrated marketing campaigns across digital channels, industry events and partner ecosystems to drive brand awareness and commercial pipeline.
• Produce technical marketing assets including case studies, data-sheets and videos focused on the delivery of major global sports events and large-scale live streaming workflows.
• Manage LinkedIn and content marketing strategy to generate engagement and inbound B2B leads from broadcasters, OTT platforms, sports rights owners and systems integrators.
• Plan and deliver the company’s presence at major industry events including broadcast technology exhibitions and sports business conferences across Europe, North America and Asia.
• Lead partner marketing initiatives with cloud providers, technology vendors and systems integrators to produce joint campaigns, case studies and industry sessions.
• Translate complex broadcast and streaming technology workflows into clear commercial messaging for technical and business audiences.
• Translate complex broadcast and streaming technology workflows into clear commercial messaging for technical and business audiences.

• Lead generation
• Gated Content Strategy
• Building and managing sales prospecting workflows using LeadIQ and SalesNav Website management and development using Wordpress and Colibri Content creation (Adobe Creative Cloud and Final Cut Pro X)
• Email campaigning
• Lead nurture management
• HubSpot CRM Management Campaign management

• Crafted email marketing campaigns that generated leads by targeting specific customer segments.
• Assisted in organising trade shows to maximise product exposure and engage potential clients.
• Managed CRM system effectively, ensuring up-to-date client information.
• Developed promotional materials that strengthened brand image and improved customer recognition.
• Implemented social media strategies, thus increasing online engagement.
• Developed engaging sales presentations for prospective clients.
• Undertook competitor research and analyses and presented findings to senior management and marketing team.
• Created marketing materials for online and offline marketing platforms.

Placement year student.

• Gained experience in developing and implementing gated content for lead generation
• Google analytics
• Website management (including developing website for Balloon's subsidiary company, Springboard Applications)
• Events management.
• CRM (HubSpot) implementation and management
• Lead generation