Gianni Old
Milton Keynes,UK
Summary
Marketing Manager with experience delivering integrated B2B campaigns alongside sales and vendor stakeholders to drive demand, pipeline and revenue. Responsible for planning and execute quarterly marketing activity across paid media, SEO, email nurture and content, and manage co-funded marketing budgets to maximise ROI and commercial impact. Comfortable with building go-to-market plans with business leaders and partners, and translating performance data into clear reporting, insights and recommendations for stakeholders. With a background that combines hands-on digital marketing with earlier commercial and vendor-side roles in the technology channel, and a practical understanding of how vendors, distributors, partners and sales teams work together to grow revenue.
Overview
2
2
years of professional experience
6
6
years of post-secondary education
Work history
Marketing Manager
Your Overseas Home
London
2024.05 - 2026.03
- Responsible for planning and delivering integrated, quarterly marketing campaigns designed to drive awareness, generate leads and support commercial growth across B2C and emerging B2B revenue streams.
- Plan and execute multi-channel campaigns (SEO, paid media, email, content) to support business unit growth targets.
- Work closely with commercial leaders and sales teams to align marketing activity with pipeline and revenue objectives.
- Manage SEO strategy for a high-intent property portal, improving visibility for commercial search terms and attracting qualified traffic.
- Oversee paid media campaigns and optimise budgets based on lead quality, conversion performance and ROI.
- Design and manage automated email nurture journeys across the entire buyer lifecycle to improve engagement and conversion.
- Plan and deliver large-scale digital events and webinars, generating qualified buyer leads and supporting sales follow-up.
- Manage agencies, designers and content partners to deliver campaigns on time and to budget.
- Provide regular reporting on lead attribution and campaign performance, highlighting the channels and activities delivering the strongest commercial outcomes.
- Introduced clearer reporting frameworks linking marketing activity, spend and revenue impact for internal stakeholders.
- B2B Demand Generation Initiative
- Designed and launched a B2B marketing programme positioning the company as an authority on overseas property buyers and generating leads from service providers seeking access to those audiences.
- Launched a flagship 'State of the Overseas Buyer' report based on proprietary consumer data, used as a core awareness and lead magnet asset.
- Developed an industry webinar series combining market insights with partner case studies to support joint go-to-market activity.
- Launched an Industry Insights newsletter targeting B2B audiences and nurturing prospective partners.
- Introduced gated content and insight assets to capture qualified B2B leads and build segmented databases.
- Ran LinkedIn-based awareness campaigns to promote data insights and market trends, driving interest from potential partners and sponsors.
Marketing Manager
Rightmove
London / Milton Keynes
- Led marketing initiatives supporting new homes developers and property partners, working closely with commercial teams to support revenue and lead generation.
- Planned and delivered marketing campaigns with property developer partners to drive listing uptake and lead generation.
- Worked closely with commercial and product teams to align partner marketing activity with revenue and occupancy targets.
- Developed partner-facing marketing materials, campaigns and promotional initiatives to support sales conversations.
- Supported sales teams with marketing strategies designed to improve partner engagement, retention and campaign performance.
New Homes Manager – Overseas
Rightmove
- Managed relationships with international property developers and supported overseas property marketing initiatives.
- Owned a portfolio of overseas developer accounts, supporting them with marketing strategies to promote their properties.
- Collaborated with international partners on co-branded promotions and marketing initiatives to support lead generation and sales objectives.
Business Development Manager
Rightmove
- Owned sales targets, partner relationships and commercial pipeline management.
- Managed a defined sales territory, driving new business and growth within existing partner accounts.
- Worked with partners on promotional opportunities and marketing activity to support revenue goals.
Vendor Contract Manager
Getronics
- Managed technology service contract renewals within the Cisco partner ecosystem, working closely with sales and vendor stakeholders.
- Managed service contract renewals and pricing strategy for Cisco customers within a tier-1 vendor partner framework.
- Maintained Cisco Gold Partner compliance and certification status, ensuring the company retained higher discount levels and competitive pricing advantages.
- Coordinated vendor requirements, contract processes and renewal pipelines, supporting accurate forecasting and margin protection.
- Worked with sales teams on competitive proposals and contract negotiations, balancing commercial and vendor programme requirements.
- Gained strong understanding of vendor programmes, discounts and compliance in the technology channel.
AI Champion
- Selected as an AI Champion in an internal programme focused on applying AI tools to improve marketing efficiency, campaign planning and performance analysis.
- Used AI tools to support performance reporting, identify audience and channel trends, and generate test ideas to improve campaign ROI.
Education
Bachelor of Science - Philosophy Politics and Economics
The Open University
Milton Keynes 2004.10 - 2008.06
Bachelor of Science - Psychology
Universiry of Bologna
Bologna, Italy 1999.09 - 2002.06
Skills
- Integrated B2B campaign planning and execution
- Demand generation and lead acquisition
- Vendor marketing and joint go-to-market planning
- Vendor marketing budgets, MDF management and ROI optimisation
- SEO strategy and organic growth
- Paid media management (Google Ads, LinkedIn Ads, Meta Ads)
- Email marketing and automation journeys
- Marketing analytics, attribution and performance reporting
- Vendor and channel partner collaboration
- Stakeholder communication and presentation of results
- CRM and marketing automation platforms
- Commercially focused marketing planning
- CRM: Salesforce
- HubSpot
- Sugar CRM
- Marketing automation: Dotdigital
- Fresh Relevance
- Mailchimp
- Acoustic
- Analytics: GA4
- SEMrush
- Power BI
- Google Data Studio
- Paid media: Google Ads
- LinkedIn Ads
- Meta Ads
- Creative: Adobe Creative Cloud
- Canva
- AI tools: Prompt engineering
- Workflow automation
- Campaign analysis and reporting
- Market research analysing
- Marketing automation software
- Digital advertising strategies
- Webinar and podcast production
- Promotional material design
- Content management systems usage
- Brand awareness enhancement
- Website traffic growth
- Leadership and mentoring
- Email marketing automation
- Market segmentation knowledge
- Email marketing expertise
- Promotional campaigns planning
- Data analysis and reporting
Custom Section
- Selected as an AI Champion in an internal programme focused on applying AI tools to improve marketing efficiency, campaign planning and performance analysis.
- Used AI tools to support performance reporting, identify audience and channel trends, and generate test ideas to improve campaign ROI.
Personal Information
Title: Marketing Manager
Languages
Italian
Native
French
Intermediate
Spanish
Intermediate
Timeline
Marketing Manager
Your Overseas Home
2024.05 - 2026.03
Bachelor of Science - Philosophy Politics and Economics
The Open University
2004.10 - 2008.06
Bachelor of Science - Psychology
Universiry of Bologna
1999.09 - 2002.06
Marketing Manager
Rightmove
New Homes Manager – Overseas
Rightmove
Business Development Manager
Rightmove
Vendor Contract Manager
Getronics