Harleen Kohli

• Checked technical health of website using Google Search Console to identify issues and recommend solutions.
• Optimized technical SEO for GEO/AIO - schema/content structure
• Executed comprehensive SEO audits for groupwide initiatives, identifying key areas for improvement.
• Knowledge HTML, CSS, JavaScript and AngularJS for SEO.
• Contributed to website migration by providing technical recommendations that preserved search rankings.
• Conducted experiments involving CRO tests.
• Implemented schema (structured data) and monitored impacts.
• Provided internal linking recommendations.
• Reported on ranking changes post-migration.
• Analysed page speed and CWV metrics and generated automated page speed reports.
• Collaborated with developers, design, and CRO team to resolve technical issues.
• Performed log file analysis.

• Worked with Pandora UK, Warburtons, Ferratum, Dyson and TKMaxx
• Assisted in compiling monthly reports using Adobe Analytics.
• Supported weekly reporting initiatives using SEOmonitor.
• Conducted backlink analysis to enhance website authority.
• Performed SEO technical audits with Screaming Frog to identify issues.
• Executed keyword research to suggest long-tail keywords.
• Optimised meta data for improved search visibility.
• Recommended internal linking strategies to boost site navigation.
• Analysed content gaps to inform future content creation.
• Reported on ranking changes post-migration.
• Facilitated blogger outreach by organising events targeting specific keywords.
• Utilised tools including Adobe Analytics, Ahrefs, Screaming Frog, SEMrush, AWR, Keyword Planner, SEOmonitor, and Buzzstream.

• Executed on-page and off-page SEO activities to improve website visibility.
• Analysed competitors' marketing strategies to identify strengths and weaknesses.
• Maintained official company pages on social media platforms to encourage customer engagement.
• Contributed to blogs and forums to enhance brand awareness.
• Created content for infographics to support marketing efforts.

• Assisted in on-page and off-page SEO initiatives.
• Conducted competitor analysis to support evaluation of marketing strategies.
• Helped optimise web page content with relevant keywords.
• Facilitated improvements to site structure for better navigation.
• Contributed to website redesign projects.
• Provided daily analytics reports for sales team outreach.
• Produced weekly keyword ranking reports.
• Performed checks for duplicate content.

• Attained 1st page position in Google rankings for 35% of keywords.
• Redesigned and launched company website in 3 months, transitioning from ArchitectSap to Apprisia.
• PPC: Managing ad-words campaigns and implementing strategies to improve the same.
• Optimized landing pages, websites and page content
• Redesigned and launched company website in 3 months, transitioning from ArchitectSap to Apprisia.
• Sustained keyword rankings through domain change from apprisia.com to architectsap.com.
• Link Building through directory submission, business listing, article submission, guest blogging, forum marketing, search engine submission, social bookmarking.
• Analytics reporting on daily basis for the sales team to contact potential customers
• Monitored website performance and trends.
• Recognized target areas for acquisition and conversion enhancement.
• PPC: Managing ad-words campaigns and implementing strategies to improve the same.

Contributed to software development lifecycle through requirements gathering, design, implementation, testing, installation, and support.