MACIEJ KOWALSKI
Manchester
Summary
Results-driven SEO specialist with expertise in developing and executing comprehensive strategies encompassing technical SEO, content optimisation, and campaign management. Proficient in utilising advanced tools such as Google Analytics 4, Ahrefs, SEMrush, Screaming Frog, and Power BI to deliver data-driven insights and enhance online visibility.
Adept at conducting competitor analysis, keyword research, link auditing, and providing SEO training to drive measurable outcomes. Strong interpersonal communication skills combined with adaptability and strategic thinking ensure effective client management and team collaboration.
Committed to leveraging deep data analytics to achieve sustainable growth while continuously refining content strategies for long-term success.
Overview
10
10
years of professional experience
10
10
years of post-secondary education
1
1
Certification
Work history
SEO Executive
Dentsu
Manchester
04.2023 - 01.2026
- Assisted on multiple SEO strategies for major clients, driving organic performance through technical audits, content optimisation, cross-channel collaboration and competitor research.
- Led cross-channel collaboration for CRO & UX as well as technical and local SEO.
- Worked on multiple international clients and contributed to company wide international newsletter.
- Presented top-level QBR’s and SEO results to number of clients throughout the year and led multiple client calls.
- Led an SEO strategy for a new finance based client leading to a large restructure that is being implemented across the company site.
SEO Assistant
Dentsu Aegis Network
Manchester
06.2021 - 04.2023
- Supported campaign rollouts, keyword research, reporting, and performance monitoring.
- Learnt and used various tools to maintain SEO health and deliver SEO analysis and competitive on-page optimisations.
- Completed Digital Analytics course from Multiverse allowing me to take ownership over 14 weekly client reports and 2 monthly reports.
SEO Freelancer
Myself
Manchester
06.2016 - 06.2021
- Delivered tailored SEO solutions for a range of UK and Polish businesses.
- End-to-end service: audits, keyword research, content planning, backlink strategies, analytics, Using client CMS to make SEO optimised pages.
- Worked on a very wide range of different clients with varying technical and content needs.
Digital Marketing Intern
iProspect
Manchester
05.2016 - 06.2016
- Gained foundational experience in digital marketing through research, reporting, and campaign support.
- Took part in international Deep crawl course learning Technical SEO foundations and usage of crawling tools.
Education
BA (Hons) - Contemporary Military & International History
The University of Salford
Manchester 01.2018 - 01.2021
A-Levels - Business Studies, History, Politics
Carmel Sixth Form College
St Helens 01.2016 - 01.2018
GCSE’s - Math, English, Biology, Chemistry, Physics, History, Geography & Physical Education
Rainford High Technology College
Rainford 01.2011 - 01.2016
Skills
- International SEO management
- Technical SEO auditing
- Content Optimisation Strategies
- On-page Optimisation
- Client management
- Competitor Analysis
- Data analytics
- On-page optimisation tactics
- SEO project management
- Providing SEO training
- Tools: Google Analytics 4, Ahrefs, DeepCrawl SEMrush, Screaming Frog, Looker Studio, Power BI, Ryte and more
Work Motivation
I'm now looking to take the expertise I’ve built in SEO and apply it more broadly across digital marketing and within new agencies. I am looking to learn more so I can master my craft and provide high value SEO to clients while adapting and making use of opportunities with the emerging AI search space.
I am excited about driving real, quantifiable growth for clients and creating the most technically robust online presence for them. I’m excited to get even more involved within SEO strategy and leading client campaigns.
Certification
- Duke of Edinburgh Award – Bronze
- Edexcel BTEC Level 1 – Teamwork, Personal Skills & Citizenship
- Digital Business Accelerator – Data analytics
Affiliations
- Model Painting
- All things Warhammer 40k
- Reading
- Boxing
- Exercising in the Gym
- Running
- Mountaineering
- Video Gaming
References
References available upon request.
Languages
Polish
Fluent
Japanese
Beginner
Timeline
SEO Executive
Dentsu
04.2023 - 01.2026
SEO Assistant
Dentsu Aegis Network
06.2021 - 04.2023
BA (Hons) - Contemporary Military & International History
The University of Salford
01.2018 - 01.2021
SEO Freelancer
Myself
06.2016 - 06.2021
Digital Marketing Intern
iProspect
05.2016 - 06.2016
A-Levels - Business Studies, History, Politics
Carmel Sixth Form College
01.2016 - 01.2018
GCSE’s - Math, English, Biology, Chemistry, Physics, History, Geography & Physical Education
Rainford High Technology College
01.2011 - 01.2016