HANYUE LI
Bristol
Summary
Marketing student with knowledge of digital promotion, campaign planning and market analysis, supported by experience using social media platforms, client feedback. Combines commercial awareness with communication and project coordination skills, and is motivated to learn, adapt and contribute to brand growth and marketing performance.
Overview
1
1
Certification
2
2
years of professional experience
Work History
Marketing Intern, Film Distribution Department
Guangyuan Film Distribution and Screening Co., Ltd.
Guangyuan
06.2025 - 08.2025
- Collaborated with mainstream social media platforms (e.g. TikTok) to launch advertisements promoting new films and local woman festival, increasing audience engagement
- Designed and implemented promotional activities including membership card sales, group ticket offerings, and discounted packages, enhancing customer participation
Intern, Business Department
China Construction Bank Co., Ltd. Chengdu High-tech Branch
Chengdu
07.2024 - 08.2024
- Received clients and responded to their personalized requirements
- Made telephone calls to introduce financial services and products to clients and followed up on their willingness to purchase
- Gathered client feedback regarding our financial products and conducted an analysis of the competitive positioning of our offerings in the market
- Finished a project report titled Enhancement of the “Twin Stars” Business Performance of China Construction Bank, Cultural Enrichment of Sub-branches in Rural Areas
Assistant to Strategy Analyst, Research and Development Center
Shanghai Dingzhen Investment Management Co., Ltd.
Shanghai
01.2024 - 02.2024
- Familiarised myself with the basic principles and procedures to formulate financial investment strategies
- Collected daily financial investment market information and wrote preliminary analysis reports
- Collected information of high-growth industries including AI and energy and conducted industry analysis
- Assisted with preparing documents needed to make investment plans for clients
Education
MSc Marketing
University of Bristol
Bristol01-2027
BA (Hons) - Business and Management
Oxford Brookes University Programme at Chengdu University of Technology
Chengdu, China06-2026
Skills
- IT Skills: Excel, Word, PPT, H5
- Client communication
- Project leadership
Certification
- FRM Professional Certificate: I have passed the FRM Part I, and Financial Markets and Products achieved a score in the top 25%.
SCHOOL ACTIVITIES
Department Leader, School’s Youth Media Center, Sept 2022-Sept 2024
• Wrote planning schemes for the promotion of campus activities, with the average reading volume of the "Youth Idol" series reaching 10,000.
• Operated the student's official account, designed posters and article layouts
• Analyzed the reading volume of articles and improved the media content and layout
Member, School’s Volunteer Association, May 2024- May 2025
• Volunteered in the following events: The 4th Gongga Cup of Sichuan Province, The 2024 National Frisbee Training Team Open Selection Competition, Sichuan Province University Cybersecurity and Informatisation Work Promotion Conference, The Volleyball Competition of the Youth League Committee of Chengdu University of Technology, Sichuan Province College Students’ Mental Health Club Festival and the 12355 “Youth Escort” Campus Tour Activity
Timeline
Marketing Intern, Film Distribution Department
Guangyuan Film Distribution and Screening Co., Ltd.
06.2025 - 08.2025
Intern, Business Department
China Construction Bank Co., Ltd. Chengdu High-tech Branch
07.2024 - 08.2024
Assistant to Strategy Analyst, Research and Development Center
Shanghai Dingzhen Investment Management Co., Ltd.
01.2024 - 02.2024
MSc Marketing
University of Bristol
BA (Hons) - Business and Management
Oxford Brookes University Programme at Chengdu University of Technology