HANNAH WALLACE
South Wales,Vale of Glamorgan
Summary
Sales Director with over 24 years of B2B sales experience, including four years leading high-performing sales teams. Experienced in commercial strategy, revenue growth, CRM implementation, P&L responsibility, business development and executive stakeholder management.
Motivated Sales Director offering 2 years of progressive advancements within software industry. Proven to excel in fast-paced environments driven by consumer demand and hyper-competitive markets.
Overview
24
24
years of professional experience
Work history
Sales Director
Newpark Solutions
2025.02 - 2026.07
- Lead the commercial strategy, reporting directly to the Managing Director.
- Restructured the sales function and introduced new support roles.
- Leading external and internal sales team
- Implemented KPI reporting and CRM improvements.
- Delivered the company's annual sales target of 3.2m for the first time since Covid.
- Lead recruitment, onboarding, coaching and development.
- Annual budgets and objectives
- P&L management
- Tender management
National Sales Manager
ParkingEye (Macquarie Group)
2022.01 - 2025.02
- Promoted following outstanding performance.
- Built and led a national sales team.
- Created the UK's highest-performing commercial sales team.
- Designed learning and development programmes.
- Delivered all quarterly and annual management targets.
Business Development Manager / Head of New Business
Springpack
2021.09 - 2021.12
- Won nine new trading accounts.
- Generated £876k annual revenue.
- Appointed Head of New Business.
- Developed strategic partnerships for sustained growth.
- Assessed competitor activities for strategic positioning.
- Secured new business opportunities by cultivating strong relationships with potential clients.
Earlier Career
2003.01 - 2021.01
- Progressive sales roles with Smurfit Kappa, Kite Packaging, Northgate, Diageo, Bidvest, Rentokil Initial and Set Office Supplies.
Education
BTEC National Diploma (Merit) - Equine Business Management
Pencoed College of Sports
South WalesSkills
- Commercial Leadership
- Sales Strategy
- Revenue Growth
- Team Development
- CRM Implementation
- P&L Management
- Business Development
- Forecasting & Budgeting
- Tender Management
- Negotiation
- Closing strategies
- Technical product expertise
- Growth pipeline development
- Customer retention
- Cross-selling and upselling
- Contract drafting
- Competitive analysis
- Deal negotiation
- Lead generation
- Key performance indicator tracking
- Sales strategies
- Presentations and public speaking
- Contract negotiation
- Networking and relationship building
- Profit and loss understanding
- Territory management
- Budget planning and control
- Results-Driven attitude
- Sales training delivery
- Leadership competency
Websites
CAREER HIGHLIGHTS
- 24 years' B2B sales experience
- 4 years' sales leadership experience
- Delivered company sales target for first time since Covid
- Built the UK's highest-performing commercial sales team
- Generated £876k annual revenue in two months
- Managed £4.3m strategic customer portfolio
Timeline
Sales Director
Newpark Solutions
2025.02 - 2026.07
National Sales Manager
ParkingEye (Macquarie Group)
2022.01 - 2025.02
Business Development Manager / Head of New Business
Springpack
2021.09 - 2021.12
Earlier Career
2003.01 - 2021.01
BTEC National Diploma (Merit) - Equine Business Management
Pencoed College of Sports