HANNAH MENDONCA
Eindhoven, London
Summary
Dynamic marketing and communications professional with agency experience across PR, digital, and brand strategy for global brands. Skilled in managing multi-channel campaigns, building media relationships, and delivering measurable results that strengthen brand presence. Known for combining creativity with strategic insight to craft impactful campaigns and foster client trust. Passionate about driving brand growth through innovative storytelling and integrated marketing.
Overview
7
7
years of professional experience
Work History
Senior Account Executive, Account Manager
Hill & Knowlton - London
07.2022 - Current
- Managed media/press relations and account management for high-profile clients (e.g., URW (consumer + corporate), Arla, Dairy UK, P&G (Consumer + Corporate), Golden Agri-Resources(GAR), Duracell, Vision Direct etc.), consistently exceeding KPIs.
- Conducted media outreach, securing coverage with major publications (Nationals, Regionals, Broadcast), and developed strong media relationships.
- Planned, executed, and delivered successful campaigns/events, showcasing creative thinking and effective budget management.
Communications Intern + Account Executive
Stand Agency - London
05.2022 - 07.2022
- Managed social media, communications, and press relations for clients (e.g., Anchor, Cardiomyopathy UK, VAR Capital, MHC Mobility, Zenobē, Oliver Wyman, Youth Music).
- Developed and implemented digital campaigns, securing coverage with top media titles (The Independent, BBC, FT).
- Spearheaded campaign ideas and provided strategic insights, capturing and analyzing social metrics.
Patient Coordinator/CR Associate
Randox Laboratories Ltd - London
11.2021 - 04.2022
- Developed care plans, managed registration on software systems, and facilitated inter-departmental communication to ensure seamless service delivery.
Events/ Student Ambassador
Nottingham Trent University - UK
11.2021 - 04.2022
- Professionally represented NTU, facilitated large-scale events, provided exceptional visitor support, and coordinated with stakeholders, enhancing the university’s public image.
Digital Media & Marketing Assistant
Sideways Consultancy Agency
10.2020 - 01.2021
- Developed and implemented digital marketing strategies, achieving a consistent 25% sales growth over eight quarters.
- Managed brand presence and reputation on social media platforms, planning content and engaging with influencers and journalists.
- Utilized advanced analytics tools to assess customer touchpoints and measure campaign performance against ROI and KPIs.
Social Media Manager + Content Creator
Delfino's HyMart, Armacar Holdings Pvt. Ltd
11.2018 - 06.2019
- Built relationships with influencers, increasing brand awareness by 25% and exceeding growth targets for four quarters.
- Managed and optimised social media content, achieving consistent growth and meeting KPIs.
- Developed and executed creative campaigns and social media strategies, boosting engagement by 15%, conducting market analysis and adapting content for different channels.
Marketing and Sales Intern
MyCaptain, Climber Knowledge and Careers Pvt. Ltd
12.2018 - 02.2019
- Developed and executed promotional strategies for courses, both in-ground and digital marketing.
- Managed account administration, maintained client relationships, and conducted market research.
- Collaborated on overall marketing strategy, preparing presentations and updating sales records.
Education
Master's Degree (MSc) - Advertising and Marketing Communications
Nottingham Trent University
United Kingdom01-2022
Bachelor of Commerce (Business Management) Marketing Major -
St. Xavier's College, Goa University
01-2019
Higher Secondary School Certificate Class XII Examination (A level Equivalent) -
Don Bosco Higher Secondary School, Goa Board
01-2016
Secondary School Certificate Examination Class X -
Our Lady Of Rosary High School, Goa Board
01-2014
Skills
- Great communication & interpersonal skills
- Leadership & Strategic thinking
- Observation and decision making
- Fast Learner and well organised
- Great team worker - adaptable and flexible
- Effective problem-solving & multi-tasking
- Great writing and language skills
- Great project/account management skills
- Great presentation skills
Projects
- Consultancy Project (NTU): Developed a research and communications plan for an outline of an effective future campaign for the company SharingO, an early-stage peer-to-peer business, designed to help its users lead more environmentally sustainable lifestyles by supporting a sharing economy. (https://sharing-o.com)
- Project Campaigns: Nivea, Unilever, Dove, Starbucks, Airbnb and Tesco (Nottingham Trent University)
- Dementia UK: Vascular Dementia Case Study for awareness purpose with Dementia UK. (June, 2022 - 2023)
- Final Year Thesis (St. Xavier's College): The Consumer Buying Behaviour of cosmetic products of a concerned locality.
- Case Studies: Rebranding of Formula 1 - The initial ownership of Delta Topco & Bernie Ecclestone to new strategies developed by Liberty Media -2017 (2022), The revolutionary Burberry - The transformational changes of the brand's re-branding strategies- (1998 -2014). (2022 - 2023)
Accomplishments
- Certificate of Achievement: Attended France-India Cultural Student Exchange, La Providence, France (2019).
- Certificates of Achievement: Successfully completed courses (2020 - 2022): 'Creative Photography' (Stenodac Academy of Professional Photography and Digital Imaging), 'Advertising & Society' (Duke University), 'The Language of Design' (CalArts), 'Digital Advertising Strategy' (University of Colorado Boulder), 'Branding Specialisation' (IE Business School), 'Fundamentals of Digital Marketing' (The Open University & iab), 'Brand Management' (University of London & London Business School), 'Branding and Customer Experience' (IE Business School),'Digital Marketing'(Coventry University/The Ravensbourne University London) and a Digital Marketing Academy course, (Nottingham Trent University, University of Nottingham) (2021-22).
HARD SKILLS
- MS Office (MS Excel + Smartsheet, MS Word)
- Powerpoint, Sharepoint
- Mail (Outlook etc.)
- Adobe Photoshop, Lightroom, Illustrator +
- InDesign
- CorelDRAW
- Canva
MARKETING SKILLS
- Advertorial
- AdRoll
- Branding
- Copywriting
- ClickCease - Campaign Management Software
- Content Creation - Photography (Brand + Product Photography)
- Campaign Budgeting & ROI Analysis
- Digital Analytics & Reporting
- Editing
- Google Ads, Analytics + Alerts
- Grytics
- Marketing campaign management
- Trends and emerging brand awareness knowledge
- Teamgate
- Hubspot, Mailchimp
- Hootsuite, Sprout
- ResponseSource
- Influencer +, Roxhill, Gorkana
- SEO - Semrush
- Visual story-telling & blogging
- Web content development
Timeline
Senior Account Executive, Account Manager
Hill & Knowlton - London
07.2022 - Current
Communications Intern + Account Executive
Stand Agency - London
05.2022 - 07.2022
Patient Coordinator/CR Associate
Randox Laboratories Ltd - London
11.2021 - 04.2022
Events/ Student Ambassador
Nottingham Trent University - UK
11.2021 - 04.2022
Digital Media & Marketing Assistant
Sideways Consultancy Agency
10.2020 - 01.2021
Marketing and Sales Intern
MyCaptain, Climber Knowledge and Careers Pvt. Ltd
12.2018 - 02.2019
Social Media Manager + Content Creator
Delfino's HyMart, Armacar Holdings Pvt. Ltd
11.2018 - 06.2019
Master's Degree (MSc) - Advertising and Marketing Communications
Nottingham Trent University
Bachelor of Commerce (Business Management) Marketing Major -
St. Xavier's College, Goa University
Higher Secondary School Certificate Class XII Examination (A level Equivalent) -
Don Bosco Higher Secondary School, Goa Board
Secondary School Certificate Examination Class X -
Our Lady Of Rosary High School, Goa Board