Hannah Deason-Barrow
London
Summary
Commercially driven showroom leader with over 10 years’ experience in the luxury jewellery industry, specialising in driving sales performance, developing teams, and delivering exceptional client experiences. Proven track record in achieving strong conversion rates and contributing to overall revenue growth, with a hands-on leadership style focused on coaching, accountability, and continuous performance improvement. Brings a comprehensive understanding of the jewellery sector, combined with a consultative, client-led approach and a clear focus on commercial performance, operational ownership, and brand standards.
Overview
11
11
years of professional experience
1
1
Certification
Work history
London Sales Director
Lily Arkwright
Marylebone
2023.05 - Current
- Lead overall showroom performance, taking full accountability for sales, team development, and day-to-day operations
- Delivered a personal consultation conversion rate of 79% overall, while supporting and maintaining London showroom performance at a ~70% conversion benchmark throughout 2025
- Drive team performance through structured coaching, 1-2-1s, and real-time feedback, improving consistency across conversion and client engagement
- Operate within an appointment-led showroom environment, delivering tailored consultations and embedding a structured, client-focused sales approach
- Take ownership of complex client scenarios, including aftercare and chargeable repairs, balancing commercial outcomes with long-term client relationships
- Demonstrate strong commercial awareness, supporting revenue growth while maintaining brand positioning and margin
- Build and lead a clienteling-focused culture, embedding CRM practices to drive repeat business and client loyalty
- Maintain a comprehensive understanding of the jewellery industry, enabling confident leadership across diamonds, gemstones, and bespoke design
- Drive average order value through strategic consultations, including bespoke design and tailored product recommendations
- Oversee the end-to-end client journey and showroom operations, ensuring a seamless, premium experience
- Work closely with the Operations Director and Head of Retail to review performance, identify opportunities, and support overall commercial strategy
- Set the standard for client experience, sales performance, and showroom presentation, leading by example within a high-performance environment
Managing Director
Acuria Jewellery
Windsor
2021.12 - 2023.02
- Single-handedly set up and ran an independent jewellery boutique
- Designed an 80 piece bridal collection
- Executed funding applications and presented them to finacial boards
- Demonstrated resilience during a nationwide period of financial instability
Boutique Manager
Bolder & Co
Richmond, Richmond upon Thames
2021.06 - 2022.04
- Handled the daily operations and management of the store.
- Resolved complex disputes and handled product returns with professionalism, offering practical solutions to maintain customer satisfaction.
- Maintained a friendly, outgoing disposition in a close working environment with employees and customers alike
- Set store targets, analysing sales trends and developing plans to maximise profits and minimise costs.
- Delivered training and appraisals to build staff performance.
Manager
Joseph Welch Jewellers
Wellington, Somerset
2020.09 - 2021.05
- Managed store operations and supported team performance within a jewellery retail environment
- Recruited, trained, and developed staff, building strong client relationships
- Organised and supported in-store events to drive customer engagement and sales
Gap assistant
North London Collegiate School
, South Korea
2015.08 - 2016.02
- Developed and maintained positive, impactful relationships with students, facilitating improved learning outcomes.
- Assisted with planning and preparing lessons, evaluating and adjusting teachings to suit student age and capability.
Education
Richard Huish College
2015
GCSE -
The Castle School
2013
Skills
- Sales performance and conversion optimisation
- Team leadership and development
- Experience in Clienteling and CRM
- Average order value growth (AOV/ATV)
- Commercial awareness and revenue performance
- Showroom operations and team management
Certification
- Jet 1 (NAJ)
- ATHE Level 3 Certificate, JET Professional Jeweller’s (JET 2, NAJ)
- Musical Theatre Diploma (LCM)
- Classical singing grade 8 (ABRSM)
Timeline
London Sales Director
Lily Arkwright
2023.05 - Current
Managing Director
Acuria Jewellery
2021.12 - 2023.02
Boutique Manager
Bolder & Co
2021.06 - 2022.04
Manager
Joseph Welch Jewellers
2020.09 - 2021.05
Gap assistant
North London Collegiate School
2015.08 - 2016.02
Richard Huish College
GCSE -
The Castle School