Hannah Carew
Summary
Commercial operations and partner performance professional with 6+ years’ experience working in B2B dealer and account environments across EMEA. In my current role as an Area Business Executive, I’m responsible for forecasting, dealer business planning, performance analysis, and sales enablement across a multi-partner OEM network. I focus on improving consistency and execution through structured reviews, clear data, and practical process improvements. I’m currently completing a company-sponsored MSc in Senior Sales Leadership and hold a First-Class BSc (Hons) in B2B Sales.
Overview
9
9
years of professional experience
Work History
Area Business Executive
Hyster-Yale Materials Handling
04.2023 - Current
- Lead the partner relationship for the UK and Ireland dealer network and coordinate commercial priorities across stakeholders.
- Own end-to-end forecasting: pipeline reviews, variance commentary and reporting for senior leadership.
- Drive plan execution through structured dealer reviews, joint action plans and performance improvement initiatives.
- Support dealer pricing activity by shaping commercial proposals and commercial justifications, working with internal pricing teams to secure improved discount outcomes and win business.
- Deliver training programmes and coordinate customer/site engagement; analyse market and competitor intelligence (BITA/WITS).
- Selected for a company-sponsored MSc in Senior Sales Leadership due to strong performance and leadership potential.
- Designed and delivered enablement workshops for dealer teams, including sessions delivered at Kings International College.
B2B Major Account Sales Apprentice
Hyster-Yale Group
11.2019 - 04.2023
- Supported major account and dealer activity across EMEA through rotations in contract implementation, bid management, inside sales, and account-based marketing.
- Reviewed and coordinated framework agreements across legal, sales, customers, and dealer stakeholders to ensure governance and compliance.
- Produced high-quality RFI, RFQ, and tender responses, managing inputs, timelines, and quality across multi-stakeholder bid teams.
- Executed targeted outreach and ABM campaigns to support strategic account engagement.
- Led dealer performance reviews in Southern Europe, tracking actions and ensuring follow-through.
Weddings & Event Coordinator
Holiday Inn
04.2019 - 11.2019
- Converted enquiries into confirmed events; negotiated pricing and managed end-to-end delivery.
Lettings Negotiator
Marsh & Parsons
08.2018 - 02.2019
- Negotiated tenancy agreements and ensured documentation accuracy and compliance.
Mortgage Recoveries Customer Service Apprentice
Royal Bank of Scotland
05.2017 - 10.2017
- Managed customer cases in line with FCA guidelines and coordinated with external solicitors.
Education
Master of Science - Senior Sales Leadership
Middlesex University / Consalia
12-2026
Bachelor of Science - B2B Sales
Middlesex University / Consalia
02-2023
Skills
- Stakeholder management
- Forecasting
- Pipeline discipline
- Variance analysis
- Business planning
- Strategy support
- Data and market insight
- Advanced Excel
- Power BI
- Salesforce CRM
- Oracle CPQ
- BITA/WITS intelligence
- Process improvement
- Workflow consistency
Hobbies and Interests
- Adventure travel
- Cultural exploration
- Snowboarding
Additional Highlights
- Comfortable communicating at all levels, from frontline teams to senior leadership, with clear written and verbal reporting.
- Experienced coordinating multi-stakeholder visits and events (customer meetings, site support and factory tours).
- Approach combines relationship-building with structured governance, data-led insight and consistent follow-through.
Timeline
Area Business Executive
Hyster-Yale Materials Handling
04.2023 - Current
B2B Major Account Sales Apprentice
Hyster-Yale Group
11.2019 - 04.2023
Weddings & Event Coordinator
Holiday Inn
04.2019 - 11.2019
Lettings Negotiator
Marsh & Parsons
08.2018 - 02.2019
Mortgage Recoveries Customer Service Apprentice
Royal Bank of Scotland
05.2017 - 10.2017
Master of Science - Senior Sales Leadership
Middlesex University / Consalia
Bachelor of Science - B2B Sales
Middlesex University / Consalia