GUSTAVO FIGUEIRA
London
Summary
Marketing & Communication with AI Integration graduate with extensive leadership experience in premium consumer environments. Throughout my career, I have worked in brand-led businesses where performance, customer experience and commercial results are closely measured. Alongside my academic focus on digital strategy and marketing analytics, I have developed a strong interest in the beauty and fashion industry — particularly how makeup, runway shows and cultural moments influence brand storytelling and consumer engagement. I am motivated to apply my commercial awareness, understanding of consumer behaviour and growing digital expertise within L’Oréal’s dynamic marketing environment.
Overview
12
12
years of professional experience
3
3
years of post-secondary education
Work history
Specialist
Apple
Stratford City
2024.08 - 2026.02
- Achieved 80+ consecutive five-star customer reviews within one quarter, ranking 2nd top performer in branch.
- Exceeded trade-in and ecosystem integration targets through consultative, insight-led engagement.
- Used NPS and performance data to refine my approach and improve customer satisfaction.
- Delivered tailored digital solutions across devices and services, increasing transaction value and long-term retention.
- Working in this environment has strengthened my understanding of how brand positioning, customer journey and measurable performance work together.
Head Waiter / Supervisor
Soho House
London
2022.09 - 2024.07
- Delivered premium service within a high-profile private members’ club environment.
- Supported brand-aligned events and activations attended by professionals across fashion, media and creative industries.
- Collaborated with events and operations teams to ensure consistent brand standards and member experience.
- This role deepened my appreciation for experiential marketing and the impact of curated environments on brand perception.
General Manager
Caravan Restaurant
London
2021.05 - 2022.09
- Held full P&L responsibility for a high-volume operation with 50+ employees.
- Implemented local promotional initiatives to increase footfall and sales.
- Analysed sales reports and customer feedback to adjust strategy and improve performance.
General Manager
Pizza Pilgrims / Wahaca / Wagamama
London
2014.01 - 2021.01
- Led operations within fast-paced branded environments.
- Ensured brand consistency and high service standards.
- Monitored KPIs including revenue, cost control and customer satisfaction.
- Supported recruitment, training and team development.
Education
BA (Hons) - Marketing Communication with AI Integration
University of Westminster
London 2024.01 - 2026.01
Bachelor of Arts -
London Metropolitan University
London 2023.01 - 2024.01
Skills
- Digital Marketing Foundations
- Consumer Insight & Behaviour
- Marketing Analytics & KPI Monitoring
- Brand Experience & Premium Service
- Commercial Awareness & Revenue Focus
- Campaign & Local Activation Support
- Cross-Functional Collaboration
- AI & Digital Ecosystem Understanding
- Agile Learning & Adaptability
- Marketing Analytics (Academic Level)
- Excel Reporting & Data Interpretation
- Performance KPI Monitoring (NPS / Sales Metrics)
- AI Applications in Marketing
- Social Media & Digital Platform Awareness
- CRM & Customer Engagement Systems
Languages
English
Fluent
Portuguese
Native
Italian
Beginner
Spanish
Intermediate
References
References available upon request.
Timeline
Specialist
Apple
2024.08 - 2026.02
BA (Hons) - Marketing Communication with AI Integration
University of Westminster
2024.01 - 2026.01
Bachelor of Arts -
London Metropolitan University
2023.01 - 2024.01
Head Waiter / Supervisor
Soho House
2022.09 - 2024.07
General Manager
Caravan Restaurant
2021.05 - 2022.09
General Manager
Pizza Pilgrims / Wahaca / Wagamama
2014.01 - 2021.01