Jessica Peet
Summary
Dynamic and results-driven professional with a proven track record in aligning departmental efforts to fuel revenue growth and executing strategic, data-driven campaigns. Adept at mentoring high-performance teams and navigating complex challenges with a solution-oriented mindset. Expertise in driving customer engagement, market expansion, and optimising operations for efficiency and scalability. Proficient in P&L management, cross-functional team leadership, and operational excellence. Skilled in project management, sales and marketing growth strategy design, system implementation, and spearheading rebranding projects. Experienced with CRM platforms like Salesforce, HubSpot, and Microsoft Dynamics to enhance sales performance. Utilises marketing automation tools such as Marketo and Mailchimp to drive campaign success. Familiar with ERP systems like SAP for aligning sales, marketing, and operational efforts. Proficient in social media management platforms including Hootsuite for optimising multi-channel campaigns.
Overview
12
12
years of professional experience
Work history
Global Marketing Manager
Twintec Group
2025.10 - 2026.07
- Developed and executed the global marketing strategy across multiple international regions.
- Led the company’s complete global rebranding project, delivering a modern brand identity aligned with future business growth.
- Project managed the development and launch of a new corporate website, improving user experience, navigation and global brand consistency.
- Created a suite of sales enablement tools, presentations, brochures, technical literature and marketing collateral to support international business development.
- Managed digital marketing initiatives including website content, seo, email marketing and social media.
- Worked closely with regional sales teams and senior leadership to align marketing activity with commercial objectives.
- Managed external creative agencies, web developers and digital partners to deliver projects on time and within budget.
- Monitored campaign performance and website analytics to drive continuous improvement.
- Twintec group is a global leader in the design and construction of high-performance industrial concrete flooring solutions, operating across Europe, USA, UAW, Asia and Australia.
- Major achievements
- Successfully delivered Twintec group’s complete global brand refresh across multiple international markets.
- Led the successful launch of a new corporate website, significantly enhancing the customer experience and strengthening the company’s digital presence.
- Developed a comprehensive suite of professional sales tools and marketing collateral to support business development across global regions.
- Improved brand consistency across all digital and printed communications.
- Strengthened collaboration between marketing and sales teams to optimize marketing resources.
Marketing Manager
Stormking UK
2025.01 - 2025.05
- At Stormking, I led strategic marketing initiatives to enhance brand visibility and support sales growth. My responsibilities included campaign development, digital content creation, and cross-functional collaboration to promote Stormking’s GRP building products across multiple channels.
- Reason for leaving: The organisational culture did not align with my long-term career goals and values.
Sales & Marketing Consultant / Founder
Auxesia Solutions Group Pty Ltd
2017.07 - 2024.12
- We provide organisations with effective tools & strategies for national & international expansion, along with strategic business optimisation & commercial CMO, COO, CFO & CEO services. Our team has more than 20 years of working in senior roles for international multimillion-dollar companies. We have a wealth of corporate experience & best practice that we are able to share with companies that are currently missing out.
- Auxesia Solutions Group is a management consulting firm that supports small & mid-sized organisations to achieve their full potential.
- Major achievements
- Business turnarounds especially during COVID across IT, Marketing, start-ups, & other small/medium sized businesses.
- Pricing overhaul & tool development for national professional services client.
- Numerous Financial Planning & Analysis implementations & overhauls.
General Manager
Circonomy
2021.01 - 2023.07
- Oversaw daily operations, driving efficiency and enhancing productivity across sales, marketing, operations, and logistics.
- Managed a $4 million budget and consistently achieved financial targets through strategic cost control and revenue-generating initiatives.
- Led cross-functional teams, fostering collaboration to align company goals and improve overall performance.
- Implemented process improvements that reduced operational costs by 15% and increased customer satisfaction.
- Spearheaded market expansion efforts, increasing sales revenue within the first three months.
- Developed and executed strategic plans, achieving growth milestones ahead of schedule.
- Circonomy is a social enterprise that aims to reduce waste by giving a second life to items that would otherwise be thrown away. Circonomy partners with brands and retailers to collect items like customer returns and office furniture, and then resells them at a discount. Circonomy’s mission is to create a world without waste, and they also give back to the community by providing opportunities for neurodiverse people.
- Major Achievements
- Increased Company Revenue by more than 20%: Led strategic initiatives that resulted in a measurable increase in revenue over a defined period, demonstrating strong business acumen and growth-oriented leadership.
- Improved Operational Efficiency: Implemented process improvements and operational strategies that reduced costs and increased productivity across departments.
- Reduced Operating Costs by 15%: Identified and executed cost-saving measures that lowered expenses while maintaining high levels of service delivery.
- Cultivated a High-Performance Team: Recruited, trained, and mentored a new team, and fostered a culture of collaboration and accountability.
- Led Successful Rebrand Launch: Directed the comprehensive rebranding initiative, which included a new company logo, visual identity, messaging, and marketing collateral. Collaborated with cross-functional teams, including marketing, sales, and external design agencies, to ensure a cohesive brand rollout across all customer touchpoints.
- Drove Cross-Functional Collaboration: Improved collaboration among sales, marketing, operations, and other departments, resulting in better communication and streamlined processes.
- Implemented Technology Upgrades: Spearheaded the adoption of new technologies, such as an ERP system that would improve operational efficiency and data accuracy.
- Navigated Organizational Change: Successfully managed organizational restructuring or changes, maintaining productivity and minimizing disruption.
Sales and Marketing Consultant
Sales Redefined
2020.10 - 2021.11
- Client Relationship Management: Establishing and nurturing strong relationships with clients to understand their sales and marketing goals, ensuring satisfaction and retention.
- Strategic Planning: Developing comprehensive sales and marketing strategies tailored to each client’s unique needs, objectives, and target audiences.
- Market Research and Analysis: Conducting research to gather insights on industry trends, market opportunities, competitors, and target customers, which inform campaign strategies.
- Campaign Development and Management: Designing, launching, and overseeing sales and marketing campaigns across multiple channels, such as digital marketing, email marketing, social media, and traditional media.
- Sales Enablement: Providing tools, training, and resources to client sales teams to improve their performance, optimize the sales process, and align with marketing efforts.
- Performance Analysis and Reporting: Tracking and analysing the performance of campaigns and sales initiatives, producing regular reports, and making data-driven recommendations for optimization.
- Content Creation and Management: Developing content strategies and creating marketing materials, including blog posts, newsletters, presentations, and case studies that align with the client’s brand messaging.
- Lead Generation and Management: Designing and implementing lead generation strategies, qualifying leads, and creating effective customer funnels to maximize conversion rates.
- Collaboration with Cross-Functional Teams: Working closely with internal teams, such as creative, digital marketing, design, and sales teams, to ensure a unified approach and successful execution of campaigns.
- Budget Management: Overseeing project and campaign budgets, ensuring cost-effective spending and maximizing return on investment for clients.
- Consultative Selling: Identifying upselling or cross-selling opportunities within existing client relationships and providing consultative advice to grow their business.
- Compliance and Brand Standards: Ensuring that all campaigns and sales activities comply with relevant laws, regulations, and industry standards while maintaining brand consistency and quality.
- Training and Workshops: Conduct training sessions, workshops, and webinars to educate clients or their teams on sales and marketing best practices.
- Proposal and Pitch Development: Creating compelling proposals and presentations to win new business or expand services offered to existing clients.
- Sales Redefined is an Australian sales transformation company specializing in integrating sales and marketing strategies to drive business growth. The company focuses on redefining sales approaches for the digital age. Their services include sales training and enablement, strategic planning, and the execution of sales and marketing campaigns. Sales Redefined has collaborated with prominent organizations such as IBM, CBA, Telstra, Specsavers, Laser Clinics, and Deloitte Digital, delivering significant returns on investment and facilitating substantial sales growth.
- Major Achievements
- Executed High-Impact Campaigns: Launched multi-channel campaigns that increased brand awareness and drove customer engagement.
- Generated High ROI for Clients: Delivered marketing and sales initiatives that achieved a return on investment by focusing on high-impact activities.
- Expanded Client Portfolio: Successfully pitched and won new clients, growing the agency’s client portfolio through effective consultative selling and strategic proposals.
- Developed and Led Sales Training Programs: Created and delivered a series of workshops that upskilled client sales teams.
National Sales Coordinator
AVT
2014.12 - 2016.11
- Sales Support Management: Provided comprehensive support to the national sales team, including sales data analysis, customer relationship management, and order processing, ensuring seamless daily operations.
- Team Leadership and Development: Supervised and mentored the sales administration team, fostering a collaborative environment, setting performance goals, and conducting regular training sessions to enhance skills and productivity.
- Key Account Management: Managed and nurtured relationships with key accounts, acting as the primary point of contact to ensure satisfaction, identify growth opportunities, and resolve any issues swiftly and effectively.
- Coordination of Sales Initiatives: Aligned with sales leaders to coordinate national sales campaigns, and events, ensuring consistent messaging and execution across all regions.
- Process Optimization: Streamlined sales administrative processes to reduce response times, improve customer satisfaction, and enhance overall sales efficiency, thereby creating a better customer experience.
- Reporting and Analytics: Created and maintained sales reports, dashboards, and forecasts, providing actionable insights to senior management and ensuring accurate tracking of sales performance, trends, and client engagement metrics.
- Order and Inventory Management: Oversaw the entire order lifecycle, from processing and tracking orders to resolving any discrepancies, while collaborating with inventory teams to ensure product availability and timely delivery.
- Customer Relationship Management: Maintained high levels of customer service by addressing client inquiries, managing complaints, and fostering long-term relationships to drive customer loyalty and repeat business.
- Cross-Departmental Collaboration: Worked closely with marketing, logistics, finance, and other departments to align on sales goals, promotions, and operational efficiencies.
- Strategic Planning for Key Accounts: Developed and executed strategic account plans to grow revenue, improve customer engagement, and identify cross-selling and upselling opportunities.
- AVT was a distinguished business operating across various locations throughout Australia, specializing in the distribution of world-leading audiovisual (AV) brands, including HARMAN, JBL, AMX, and BSS. Renowned for its expertise in delivering comprehensive AV products and solutions, AVT excelled in providing tailored technical solutions, responsive services, and dedicated support for AV projects. This commitment to excellence established AVT as a trusted partner within the industry, known for enhancing client experiences through cutting-edge AV technology and unparalleled service.
- Major Achievements
- Optimized Sales Processes: Streamlined sales administration workflows, reducing order processing times and improving customer satisfaction through faster service delivery.
- Enhanced Key Account Retention: Strengthened relationships with key accounts through tailored support and proactive engagement, resulting in higher client retention and increased sales revenue opportunities.
- Implemented CRM System: Spearheaded the integration of a new CRM system, enhancing data accuracy, improving sales tracking, and boosting overall team efficiency.
- Developed and Executed Lead Generation Strategies: Created and implemented targeted lead generation tactics that increased qualified leads, leading to higher conversion rates and sales growth.
Education
Master of Marketing - Distinction
Griffith University
AustraliaBachelor of Business - Distinction
Griffith University
AustraliaDiploma In Business Management - undefined
TAFE NSW
Certificate IV in Business Management - Distinction, awarded first place
TAFE NSW
Higher School Certificate - undefined
Tyndale Christian School
Skills
- Aligning departments efforts to fuel revenue growth
- Developing and executing strategic, data-driven campaigns
- Mentoring and inspiring high-performance teams
- Navigating complex challenges with a solution-oriented mindset
- Driving customer engagement and market expansion
- Optimizing operations for efficiency and scalability
- P&L Management & Budgeting
- Cross Functional Team Leadership
- Operational Excellence & Efficiency
- Project management
- Sales and Marketing Growth Strategy Design & Execution
- System Implementation
- Spearheaded Rebranding Projects
- MS Suite
- Customer Relationship Management (CRM) Platforms: Salesforce, HubSpot, and Microsoft Dynamics for managing sales pipelines, customer data, and analytics to boost sales performance
- Marketing Automation Tools: Marketo, Mailchimp, and Pardot
- Data Analytics and Reporting Tools: Experience using Google Analytics, to track key performance metrics and make data-driven marketing and sales decisions
- Enterprise Resource Planning (ERP) Systems: Familiarity with systems like SAP for aligning sales, marketing, and operational efforts
- Social Media Management Platforms: Proficiency with Hootsuite & Sprout Social for managing and optimizing multi-channel social media campaigns
- Content Management Systems (CMS): Some experience with WordPress for developing and managing website content and landing pages
- E-Commerce and Sales Platforms: Working knowledge of Shopify for online sales and customer engagement
REFERENCES
Provided upon request
INTERESTS
Family Time, Swimming, Netball, Gym, Reading, Hiking, Travelling
AWARDS
2024, 2020, 2019 & 2018 The Griffith Academic Excellence Award, Performed in the top 5%
RECOMMENDATIONS
Visit my LinkedIn Profile
Timeline
Global Marketing Manager
Twintec Group
2025.10 - 2026.07
Marketing Manager
Stormking UK
2025.01 - 2025.05
General Manager
Circonomy
2021.01 - 2023.07
Sales and Marketing Consultant
Sales Redefined
2020.10 - 2021.11
Sales & Marketing Consultant / Founder
Auxesia Solutions Group Pty Ltd
2017.07 - 2024.12
National Sales Coordinator
AVT
2014.12 - 2016.11
Higher School Certificate - undefined
Tyndale Christian School
Certificate IV in Business Management - Distinction, awarded first place
TAFE NSW
Diploma In Business Management - undefined
TAFE NSW
Bachelor of Business - Distinction
Griffith University
Master of Marketing - Distinction
Griffith University