Emily Davies

Lead Just Eat's UK SMB sales organisation, with responsibility for national growth strategy, acquisition, commercial investment, market expansion and team performance across competitive local markets.

Scope & Leadership

• Lead a 45 person department through 7 Regional Sales Managers, with accountability for performance, capability and succession.
• Own the national SMB sales strategy, including market prioritisation, coverage models, resource allocation and investment decisions across the UK.
• Work closely with Finance, Product, Marketing, Operations, Legal and Strategy, using market and performance insight to shape priorities and improve how we operate.

Commercial Impact

• Delivered £25M in new partner deal revenue in 2025, following 18 consecutive months of double digit growth.
• Manage multi million pound commercial budgets, balancing growth, efficiency and profitability and making investment decisions based on performance.
• Improved sales conversion from 3% to more than 8.8% through better lead prioritisation, stronger sales capability, AI enabled learning and improved commercial tools.

GTM & Commercial Operating Model

• Designed and implemented a lead scoring and prioritisation model that contributed £2.3M in incremental revenue in 2025.
• Built and standardised an end-to-end partner onboarding and activation model, improving speed-to-value from 18 days to 3 days.
• Expanded seller ownership beyond acquisition into early partner performance, introducing activation and order metrics that improved first year new partner churn by 38% in 2025.

Category & Market Expansion

• Scaled Just Eat’s SMB grocery vertical from 0 to 4,000+ partnerships, increasing category market share by +15 points.
• Led city and segment level growth strategies, using market potential, competitor insight and performance data to determine where we focused people, resource and investment.

People & Culture

• Built a stronger coaching culture across the organisation, increasing average team tenure from 0.8 to 2.8 years.
• Increased female representation across the commercial organisation from 8% to 42% through changes to hiring and development. Launched Women's Link to support the progression and retention of women into commercial leadership roles.

• Led the London growth strategy across four field sales teams, increasing market share by 14 points in eight months.
• Designed and launched Just Eat's first hybrid Sales and Account Management model, bringing acquisition and partner growth closer together and delivering 165% year on year growth in new partnerships.
• Worked across Marketing, Product and Operations to test and scale new acquisition and growth initiatives across London.

• Led the team managing Just Eat's highest revenue London partnerships, with responsibility for a £60M annualised portfolio.
• Delivered 18% year on year order growth through stronger account planning, trading strategies and partner performance management.
• Reduced top tier partner churn from 16% to 3.2% by improving account planning, partner engagement and early intervention on performance & stronger KPI structures.

• Managed a team of 13 Account Managers responsible for a £150M portfolio across new business and existing accounts.
• Led the largest GTV region in Canada, spanning SMB and Key Accounts, with full accountability for performance, territory execution, and commercial outcomes.

• Named national Top Sales Associate and awarded Presidents Club (2016), achieving 24% YoY growth vs. national team average of 7%.
• Built and nurtured strong customer relationships across key accounts, ensuring long-term retention and improved in-market execution.
• Developed territory-wide execution plans across national and local accounts.