Summary
Overview
Work History
Education
Skills
sections.external_links.name
Affiliations
Certification
References
Timeline
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JAMES COX

JAMES COX

Wordsley,United Kingdom

Summary

Innovative Sales Director with a knack for driving revenue growth and building high-performing teams. Transformed underperforming sectors into top revenue generators, fostering client relationships and streamlining sales processes. Recognised for strategic vision and ability to energise teams towards achieving ambitious targets.

Ambitious promoter and skilled people manager with a deep understanding of market trends and successful strategies to achieve sales and marketing results. Strengths include leveraging data to optimise approaches and capitalising on new opportunities.

Overview

9
9
years of professional experience
5
5
years of post-secondary education
1
1
Certification

Work History

Sales Director

Virtue Drinks
London
08.2021 - 05.2025
  • Tasked with creating a New UK Sales Strategy for the whole of the UK, all sales channels including Grocery, High Street, Food Service and Forecourts.
  • Sales growth within the business from £300K to over £2.5M in 3 years
  • Distribution wins include Sainsbury's Front of Store, Waitrose Front of Store, Morrisons Front of Store, Ocado, Asda, Tesco, MFG, Brakes and Holland and Barrett
  • Built a team of four people over that period to include a Head of Food Service, Commercial Growth Manager and Business Development Manager
  • Implemented CPIs across all major accounts to ensure the Price of the product in the market was in line with category expectations

Head of Convenience and Wholesale

VITHIT Drinks
London
08.2018 - 08.2021
  • Responsible for Creating and implementing the strategy for Convenience, wholesale and Vending channels
  • Full P+L responsibility for new and existing business within the channel
  • New accounts include: Coop, BP, McColls, SPAR RDC's, Booker retail partners, Automatic retailing and Nutrivend
  • Provide and implement a strategic plan for UK business
  • Built a team of three consisting of both Business development Managers and Key account managers within the channel
  • Achieved Growth revenue within the business from £650k to £2.6M.
  • From no revenue to £2.1M in a 3-year period
  • Managed external partners for different channels and line management

Key Account Manager

UFIT Drinks
London
08.2016 - 08.2018
  • Full P+L responsibility for UFIT drinks and UFIT crunchers within convenience and wholesale.
  • Target for Fiscal (July17-June 2018) £850k - with Revenue achieving £930K.
  • Line Management responsibility of two Business Development Manager's
  • New accounts include - Holland and Barrett, BRP, Blakemore and Hendersons.
  • Day to day role - To account manage all sectors of the business which include Foodservice with Bidfood and Brakes. Convenience sector which includes;, All SPAR RDC's, NISA, Costcutter and BRP. As well as wholesalers within the business which attribute to 15% of the overall company business.

Education

Bachelor Honours 2:1 - Business Management and Football Coaching

University of Worcester
09.2012 - 08.2015

A-Levels - Psychology, Sociology, Communication and Culture

Stourbridge College
09.2009 - 08.2011

Skills

  • New Business
  • Strategic
  • Commercial
  • Management
  • Communication
  • Market Knowledge
  • Brand builder


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Affiliations

  • Football - Both supporting and also managing my Son Edwards football team
  • Golf - I don't know why I put myself through it but yes, I do 'play' Golf
  • Family days out - Having two young children and my wife Maddie, we are always out and about

Certification

Scotwork Negotiation training

References

References available upon request.

Timeline

Sales Director

Virtue Drinks
08.2021 - 05.2025

Head of Convenience and Wholesale

VITHIT Drinks
08.2018 - 08.2021

Key Account Manager

UFIT Drinks
08.2016 - 08.2018

Bachelor Honours 2:1 - Business Management and Football Coaching

University of Worcester
09.2012 - 08.2015

A-Levels - Psychology, Sociology, Communication and Culture

Stourbridge College
09.2009 - 08.2011

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JAMES COX