Matt Snelus
Bath & London,UK
Summary
Executive Level Technology Leader with extensive experience managing sales teams, channel partners and growing businesses within the Telecoms market. Lead from the front mentality. Driven and direct client-focused sales and business leader with proven track record of driving profitability at scale, through structured planning and sales performance strategies. Skilled in creating, implementing and monitoring KPIs and executing profit led new business generation programmes, UK wide. Commercially minded Technology professional with 23+ years’ experience across mobile, connectivity, cloud voice, M2M/IoT and traditional telephony in the B2B and B2C arena. Channel, Direct and Wholesale experience.
Offering strong background in customer relationship management and team leadership. Knowledgeable about driving sales growth through strategic planning and excellent communication skills. Ready to use and develop negotiation, problem-solving, and leadership skills in Account Director role.
Overview
24
24
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work history
Sales Director
Allpoints Fibre Networks Ltd
Reading
08.2025 - 12.2025
- Responsible for ongoing management and development of Sales and Account Management function, owning group wide revenue budget and strategic growth plan within the wholesale channel target market (VARs, MSPs and ISPs)
- Executive Leadership Team member tasked with delivering profitable growth with an efficient operating model and service excellence
- Commercial Negotiation on Channel Partner and Supplier contracts
- Implementation of Group Sales Strategy to attract quality business and consumer channel partners, to overachieve annual forecast budget
- Extensive analysis of industry data and driving company USP’s to deliver an industry leading route to market
- Cross departmental lead for sales/product/development functions
- Board level advisor
Client Director/Regional Head of Sales
Windsor Telecom Ltd
Stonehouse
10.2023 - 05.2025
- Responsible for ongoing management, development and ownership of strategic partnership with 14 of the top revenue generating clients, group wide delivering over 12% of Group turnover
- Overall responsibility for team of Account Managers and technical helpdesk and running of remote SW office
- Overall management of training and development along with working closely with C Suite at board level, driving group wide profitable growth through new business acquisition and client negotiation
- Consistently top performing Sales Division delivering an average of 132% against quarterly target over financial year 2024
- Creation and implementation of tried and tested company-wide consultative sales strategy and commission plan. IP owned by me
- Development and retention of Major accounts, maximising upsell profitability as well as ensuring the lowest level churn company-wide
Managing Director/Owner
Movoda Telecom Ltd
Bristol
11.2014 - 04.2023
- B2B Telecoms consultancy launched from inception, focused on best of breed solutions within the Channel with market leading support
- Responsible for overall running of the business including client engagement, supplier negotiations, P&L management, budgeting and forecasting
- Developed and proactively managed profitable and longstanding wholesale partnerships with key Channel suppliers in the industry (VARs, MSPs and ISPs)
- Face of the company focusing on development and profitable growth of customer base direct and through Channel partners
- Engaged with and won high value service contracts with several well-known multinational organisations and PLCs listed on Nasdaq OMX
- Negotiation of customer base and asset sale to well-known UK wholesale provider
Mobile Solutions Director
TWL Voice & Data Ltd
Cardiff
03.2011 - 09.2014
- Merged customer base into TWL from buyout in previous role, managing the end-to-end process and launching new mobile solutions division
- Full ownership of P&L and wholesale billing platform with focus on profitable revenue growth and streamlining of processes
- Convergence of multiple platforms into one integrated/multi-product billing platform with economies of scale and streamlining, contributing to an 18% profit increase
- Introduction of new sales strategy driving a 135% growth in revenues over a 24-month period
- Increased average product set from 1.3 to 2.7 products per customer over a 3-year period
- Supplier negotiation lead on overall P&L margin control and cost-cutting strategy
- Led ISO9001 accreditation process to completion
- Instrumental in positioning company for sale at targeted EBITDA and multipliers
- Channel Partner of the year 2012/2013
- Earlier career history available in detail on request
Managing Director
Freshbaked Communications Ltd
Bristol
03.2008 - 02.2011
Regional Sales Manager
Carphone Warehouse Business Solutions
Bristol
07.2006 - 02.2008
Regional Sales Manager
Alternative Networks Plc
London/Bristol
09.2001 - 05.2006
Education
BA Hons Languages - Business & Marketing
Oxford Brookes University
09.2001 - 05.2006
Skills
- Sales Management
- Data Analysis
- C Suite Business Strategy
- Negotiation
- Major Accounts
- Consultative Sales Expert
- P&L Management
- Training & Mentoring
- New Business
- M2M/IOT
- Mobile
- Cloud
- Telephony
- Connectivity
- Full Fibre
Certification
- Iso9001
- Cyber Security
- Health & Safety
Accomplishments
- Increased sales revenue by over 130% against the quarterly target consecutively at Windsor Telecom through hands on client engagement and structured sales processes.
- Negotiated and secured high-value contracts with Nasdaq OMX-listed companies and many multinational household names.
- Contributed to a 135% revenue growth over 24 months through upsell and cross sell sales strategy as Mobile Solutions Director at TWL Voice & Data.
- Implemented cost-cutting strategy to boost EBITDA by 13% group-wide as Group Board Director at Freshbaked Communications.
Languages
French
English
Timeline
Sales Director
Allpoints Fibre Networks Ltd
08.2025 - 12.2025
Client Director/Regional Head of Sales
Windsor Telecom Ltd
10.2023 - 05.2025
Managing Director/Owner
Movoda Telecom Ltd
11.2014 - 04.2023
Mobile Solutions Director
TWL Voice & Data Ltd
03.2011 - 09.2014
Managing Director
Freshbaked Communications Ltd
03.2008 - 02.2011
Regional Sales Manager
Carphone Warehouse Business Solutions
07.2006 - 02.2008
Regional Sales Manager
Alternative Networks Plc
09.2001 - 05.2006
BA Hons Languages - Business & Marketing
Oxford Brookes University
09.2001 - 05.2006