- Golf
Gerald Creighton FIMI
London,London, City of
Summary
Strategic leader driving sales and business development across automotive and insurance sectors. Cultivates strong relationships with franchise dealerships, OEMs, and national accounts to enhance market reach and deliver commercial value. Aligns teams and strategies with customer needs and competitive positioning to achieve sustained revenue growth.
Overview
1
1
Certification
36
36
years of professional experience
Work History
Head of Sales and Business Development
Automotive Repair Systems
07.2020 - 03.2026
- Led sales and business development for ARS, securing partnerships with franchise dealerships, OEMs, and insurance companies to expand market reach.
- Built new business partnerships to drive customer acquisition and generate revenue.
- Oversaw the management of key accounts, ensuring high levels of customer satisfaction and loyalty.
- Selected, trained and performance-managed staff to handle high workload with ambitious targets.
Regional Development Manager SW and SE
Autoprotect MBI Ltd
London
05.2015 - 05.2020
- Directed regional sales and business development for Devon, Cornwall, Somerset.
- Negotiated contracts with new clients, securing profitable deals and expanding the company's client base.
- Developed business plans to establish revenue and growth.
- Analysed market trends and competitor activity to inform strategic planning and decision-making processes.
Sales Director
Paint Seal Europe Ltd
08.2014 - 04.2015
- Developed strategies to position business to shape and capitalise on emerging customer and market needs.
- Analysed market trends and competitor activity to inform and adjust sales strategies effectively.
- Facilitated regular sales meetings to review targets, strategies, and team performance, driving continuous improvement.
- Resolved business relationships with key accounts Renault UK, Toyota and Lexus GB; established new business with key groups and OEMs, enhancing market presence.
National Development Manager
Autoprotect MBI Ltd
01.2009 - 12.2014
- Developed strategic relationships with clients to manage key accounts effectively. and introduced “Williams F1 Ceramic coat program to AP and Secured new business opportunities through targeted sales strategies with key OEMs including Subaru, Isuzu UK, FGA Capital UK, Fiat, Alfa Romeo, Abarth, Chrysler Jeep, and JLR finance UK for Smart insurance and GAP RTI. Collaborated with national finance managers across brands to create targeted sales strategies. Explored opportunities in Europe with AP offices in Greece and Poland, securing new national dealer group business for AP.
- Managed a portfolio of development projects, prioritising tasks and allocating resources effectively.
- Coordinated with marketing teams to develop promotional materials and campaigns for target markets.
- Regularly reviewed working methods to consistently improve and enhance operational output.
National Sales Director
Supagard Ltd
01.2002 - 02.2007
- Managed key accounts and developed OE business while collaborating with national team of 40 managers across Suzuki GB, Mazda Motors UK, Vauxhall, Saab, Chevrolet, Daimler Chrysler UK, Mercedes, and Daimler, facilitating monthly meetings and ongoing sales development with key accounts including Lexus, Toyota, Fiat, Alfa, Citroen, Ford, Kia, and Nissan.
General Sale Manager - Diplomatic and International Sales
Rover Group Japan
05.1997 - 07.1999
- Developed sales strategies targeting Embassies in Japan and expatriates for Land Rover/Range Rover & MG/Rover products.
Dealer Principal and General Sales Manager
Volvo Military Sales Okinawa
04.1990 - 04.1997
Education
Fellow - Senior Automotive Fellow
IMI
2020
St. Vincent's Catholic Primary and Middle School
Skills
- Sales management
- Sales process management
- Major account management
- Market expansion
- Agreement negotiation
- Customer relationship management
- Consultative selling
- Profitability analysis
- Financial planning
- Network development
- Business insight
Websites, Portfolios, Profiles
https://www.linkedin.com/in/gerald-creighton
Websites, Portfolios and Profiles
linkedin.com/in/gerald-creighton-fimi-a694b8a0
HONORS & AWARDS
- H.M. Government Local Consular Representative British Embassy and Consulate General
- Assisting in Military liaison and official visits arrangement for meetings with local authorities and between U.S. and Japanese general officers.
Certification
- FIMI
- [Area of certification] certified
Interests
Timeline
Head of Sales and Business Development
Automotive Repair Systems
07.2020 - 03.2026
Regional Development Manager SW and SE
Autoprotect MBI Ltd
05.2015 - 05.2020
Sales Director
Paint Seal Europe Ltd
08.2014 - 04.2015
National Development Manager
Autoprotect MBI Ltd
01.2009 - 12.2014
National Sales Director
Supagard Ltd
01.2002 - 02.2007
General Sale Manager - Diplomatic and International Sales
Rover Group Japan
05.1997 - 07.1999
Dealer Principal and General Sales Manager
Volvo Military Sales Okinawa
04.1990 - 04.1997
Fellow - Senior Automotive Fellow
IMI
St. Vincent's Catholic Primary and Middle School