George-Michael Moore

As an Area Sales Representative for Pace Trade Parts, I managed a portfolio of approximately 650 trade customers, building and maintaining strong long-term relationships across my territory. My role focused on driving sales growth, increasing customer retention, and ensuring a high level of service across a fast-paced trade environment.

I was responsible for identifying new business opportunities, developing existing accounts, and promoting the company’s product range to maximise revenue. This included regular customer visits, order management, pricing negotiations, and providing tailored product support to meet individual business needs.

Working closely with internal sales and distribution teams, I ensured efficient order fulfilment and resolved any issues promptly to maintain strong customer satisfaction. The role required strong organisational skills, commercial awareness, and the ability to consistently meet and exceed sales targets within a competitive aftermarket industry.

As a Motorcycle Sales Executive for BMW Motorrad, I was responsible for delivering a premium customer experience throughout the entire sales journey, from initial enquiry through to vehicle handover. Working with a prestigious brand, I utilised my extensive product knowledge and sales expertise to understand customer requirements, recommend suitable motorcycles and accessories, and consistently achieve sales targets.

The role involved managing the complete sales process, arranging test rides, presenting finance and insurance options, valuing part-exchanges, and maintaining compliance with FCA and GDPR regulations. I developed strong relationships with both new and existing customers, generating repeat business through exceptional service and a customer-focused approach.

Working within a high-performance dealership environment, I demonstrated strong negotiation, communication, and relationship-building skills while maintaining a thorough understanding of the BMW Motorrad product range and its key selling points.

As a Sales Executive then promoted to a Sales Manager in Oct 2021 at P&H Motorcycles, I played an active role in delivering an exceptional customer experience throughout the vehicle purchasing journey. I adapt my approach to meet the individual needs of each customer, creating a professional, welcoming, and relaxed showroom environment for both first-time buyers and long-standing customers.

Through comprehensive automotive sales training, I have developed a strong understanding of the end-to-end sales process, enabling me to consistently support sales growth and achieve business objectives. I have participated in regular product and sales training programmes, gaining in-depth knowledge of motorcycle models and their key features and benefits, allowing me to confidently match customers with the right vehicle.

I have built a strong reputation within the business through my professionalism, product knowledge, and customer-focused approach. My role requires strict adherence to GDPR regulations, ensuring the secure and compliant handling of customer information at all times.

In addition, I work closely with leading finance providers, including Black Horse and Santander, presenting finance solutions that suit customers' needs while ensuring all regulatory and lender requirements are met. My focus is on delivering a transparent, compliant, and positive purchasing experience from initial enquiry through to vehicle handover.

• Key responsibilities included managing customer orders from confirmation to fulfilment, ensuring accurate processing and clear communication with production teams, and providing technical sales support through detailed product knowledge. I handled customer complaints, returns, and warranty issues professionally to maintain high levels of customer satisfaction.
• I coordinated production schedules with fabricators to ensure bespoke products were delivered within agreed lead times, managed procurement of essential manufacturing supplies, and represented the company at UK motorcycle exhibitions and trade events to promote the brand and generate sales opportunities.
• In addition, I acted as the main point of contact for an international distributor network, maintaining relationships, monitoring performance, and ensuring targets and stock requirements were met to retain distribution agreements.
• This role strengthened my ability to manage multiple priorities, lead cross-functional teams, and deliver high-quality service to both retail and international business customers in a competitive industry.