Diogo Canas

Mid‑Market Account Manager at BT Business, owning a portfolio of strategic UK business customers as their primary commercial partner for connectivity, cloud and communications solutions. Lead end‑to‑end account planning from discovery and solution design through proposals, negotiations and in‑life management, with clear responsibility for revenue growth, margin and retention. Build senior‑level relationships, translate business goals into tailored BT roadmaps, and use Salesforce data to track performance, surface upsell/cross‑sell opportunities and proactively manage churn risk. Coordinate a virtual team across sales engineering, delivery and service to ensure commitments are met, issues resolved quickly and projects delivered smoothly, helping mid‑market customers modernise connectivity while keeping investments commercially sound.

Pioneering member of a new BT mid‑market team following the closure of local business units. Manage a £5M client portfolio with high retention, driving 35% annual revenue growth through tailored solutions and targeted upsell/cross‑sell. Use Salesforce and data‑driven account management to improve pipeline efficiency and collaborate with cross‑functional teams to ensure seamless delivery and strong long‑term relationships.

AI Content Moderator for conversational AI products, ensuring high‑quality, safe and compliant AI‑generated responses. Reviewed and analysed large volumes of outputs for accuracy, relevance and ethical standards, flagging inappropriate or biased content to protect users and brand integrity. Collaborated with engineers and linguists to improve training data and moderation frameworks, providing detailed feedback that helped fine‑tune models and enhance response quality. Worked with large‑scale datasets to identify trends, risks and opportunities, shaping AI policies and best practices for next‑generation conversational AI.

Key Account & Advertising Executive managing a portfolio of high‑value clients and developing tailored multi‑channel campaigns that drive engagement and ROI. Grew revenue by optimising print, digital and social media activity, identifying new growth opportunities within existing accounts. Acted as a strategic partner to clients, aligning media solutions with business goals and collaborating with creative, editorial and analytics teams to deliver high‑impact work. Led presentations and negotiations for high‑value deals, using data‑driven insights to demonstrate performance, secure long‑term partnerships and expand market share.

Personal Social Media Manager for tarot and life coach Ines Pereira Pina since 2018, transforming a small online presence into a leading national brand. Grew her audience from a few thousand followers to over 150K on Facebook, built a bookings‑focused website, and supported a consistently full weekly client schedule. Helped position Ines as a national reference in tarot and spirituality, culminating in a recurring weekly TV appearance on TVI for tarot readings and horoscopes.

Marketing Manager at Resorts World Casino, designing and executing multi‑channel campaigns that drove a 55% increase in foot traffic and player engagement. Managed high‑budget promotional events, VIP experiences and gaming tournaments, and led digital marketing (social, PPC, email) to attract new customers and grow high‑value player loyalty. Used customer data and market trends to launch targeted promotions, increasing revenue from loyalty programs by 80% and helping position the casino as a premier entertainment destination.

I started at All bar One in 2015 - in a space of three years there I've climb the hierarchy ladder all the way to Shift Supervisor.

Being from Portugal and working for All bar One air side (Birmingham Airport) opened the doors for opportunities to develop professional and personal skills.