George Kirby
Birmingham,West Midlands
Summary
Retail operations and loss prevention leader with 25 years' experience across large-format retail, security, compliance, health and safety, investigations and intelligence coordination. Combines senior store leadership with specialist knowledge of shrink control, incident management, product protection, risk management and retail crime prevention. Known for calm decision-making, fair but firm leadership, creative problem-solving and a policy-led, "do the right thing always" approach.
Overview
25
25
years of professional experience
Work history
Intelligence Co-ordinator
National Retail Crime Alliance (NRCA)
Remote, Remote
01 2025 - 01 2026
- Coordinated intelligence activity across member retailers and partners, turning information into clear, actionable updates.
- Acted as a professional liaison for retail partners, supporting information sharing and joined-up responses to retail crime.
- Prepared intelligence-led reports, alerts and summaries to support decision-making, targeted engagement and partner awareness.
- Handled sensitive information with discretion and accuracy, strengthening partner confidence through practical retail knowledge and evidence-led communication.
Customer Trading Manager
Asda Stores Ltd
2000.01 - 2025.01
- Led customer-facing trading and service routines across a large-format retail environment, balancing sales, standards, availability, compliance and colleague deployment.
- Operated as part of the wider store leadership team in stores exceeding 96,000 sq. ft. and averaging around £1.2m weekly turnover.
- Maintained strong shop-floor standards by aligning colleague performance, stock routines, service expectations and operational controls.
- Applied a firm but fair leadership style, supporting colleague development while ensuring policies, procedures and compliance expectations were consistently followed.
GM & George Trading Manager
Asda Stores Ltd
2000.01 - 2025.01
- Led a team of 40+ colleagues across replenishment, standards, sales, waste, wages, productivity and service within George and General Merchandise areas.
- Protected margin and availability through strong stock routines, shrink awareness, product protection and daily risk management.
- Supported wider store operations as duty manager, applying a broad leadership view across customers, colleagues, safety, standards and trading priorities.
- Moved into a more shrink-focused role after being approached for security and loss prevention expertise.
Administration Manager / Security & Compliance Lead
Asda Stores Ltd
Minworth
2000.01 - 2025.01
- Led administration, security, cash office, procurement and compliance routines, ensuring key processes were controlled, auditable and aligned to business expectations.
- Owned key safety and security processes, including incident recording, fire safety, investigations and management of high-risk events.
- Trained managers and new starters on security procedures, health and safety expectations and incident response, improving consistency across teams.
- Managed security colleagues and supported other sites with security manager training and corporate investigations.
- Collaborated with store management and union representatives, balancing fair leadership with firm application of policy and standards.
Security Manager
Asda Stores Ltd
Minworth / Tamworth
2000.01 - 2025.01
- Led the store security agenda, managing security colleagues, product protection, incident response and investigations.
- Took responsibility for building safety routines, ensuring incidents were recorded, reviewed and escalated appropriately.
- Developed colleagues and supervisors through coaching and practical role modelling, strengthening the security function and succession planning.
- Absorbed additional security responsibilities into wider administration management when the standalone security manager role became defunct, protecting continuity and control.
Additional Temporary Leadership Roles
Asda Stores Ltd
2000.01 - 2025.01
- Held dual and temporary management responsibilities during periods of sickness, vacancy and operational need, including e-commerce, grocery and night management.
- Promoted and supported a security supervisor while covering wider trading roles, maintaining security leadership and store delivery.
- Stabilised departments by supporting recruitment, training and handover of new managers before returning to core security management.
Earlier Retail Career
Asda Stores Ltd
2000.01 - 2025.01
- Built a strong foundation across store operations, service, stock control, compliance and people leadership before progressing into management and specialist security / operations roles.
- Earlier roles available on request.
Education
A Levels - Business, Media and English
Archbishop Grimshaw School
BirminghamGCSEs - Double English, Triple Science, Religious Education, Mathematics, History and Geography
Archbishop Grimshaw School
BirminghamSkills
- Retail Operations Leadership
- Operational Excellence
- Store Leadership
- Loss Prevention & Shrink Control
- Security Management
- Incident Management
- Investigations & Evidence Handling
- Health & Safety / Fire Safety
- Risk Assessment & Compliance
- Stakeholder Engagement
- Intelligence Gathering & Reporting
- Creative Problem-Solving
- People Leadership & Coaching
- Union & Partner Collaboration
Work availability
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
morning
afternoon
evening
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Timeline
Customer Trading Manager
Asda Stores Ltd
2000.01 - 2025.01
GM & George Trading Manager
Asda Stores Ltd
2000.01 - 2025.01
Administration Manager / Security & Compliance Lead
Asda Stores Ltd
2000.01 - 2025.01
Security Manager
Asda Stores Ltd
2000.01 - 2025.01
Additional Temporary Leadership Roles
Asda Stores Ltd
2000.01 - 2025.01
Earlier Retail Career
Asda Stores Ltd
2000.01 - 2025.01
Intelligence Co-ordinator
National Retail Crime Alliance (NRCA)
01 2025 - 01 2026
A Levels - Business, Media and English
Archbishop Grimshaw School
GCSEs - Double English, Triple Science, Religious Education, Mathematics, History and Geography
Archbishop Grimshaw School
Custom
Targeting leadership roles across retail operations, store management, loss prevention, security, investigations, compliance, intelligence coordination and stakeholder-facing retail crime prevention. Bringing a strong blend of operational excellence, risk management, people development, creative problem-solving and partnership working.