Geoff Shaw
Broadway
Summary
An experienced and motivated technical sales professional who has worked for a leading global brand supplying equipment and services to the pharmaceutical, medical and food industries for the past 18 years.
Overview
26
26
years of professional experience
Work History
Regional Sales Manager
Ellab UK Ltd
Manchester/Ellesmere Port
12.2017 - 07.2024
- Responsible for increasing sales of Ellab equipment and services into the pharmaceutical and biotech sectors to increase market share and deliver required business growth of up to 20% annually.
- Increased sales of Ellab equipment into the NHS in England, Scotland and Northern Ireland.
- Delivered on sales orders ranging from £1k up to £560k.
- Established relationships with key accounts through regular personal visits and phone calls with all stakeholders in the budying process from end-user to software to procurement
- Identified opportunities for cross-selling and up-selling within existing customer base as the Ellab offering expanded.
- Maintained accurate records of all sales activities including leads generated and closed deals in CRM (Salesforce).
- Provided technical support and training to ensure customers fully benefited from our products
- Supported junior staff in all aspects of the sales process
Sales Manager
Holmach
Stamford
06.2017 - 11.2017
- Provided technical sales support for customers answering questions about product features and capabilities and accompanying to supplier sites across Europe for Sales Presentations and FATs
Product Manager
Ellab UK Ltd
Norwich
09.2006 - 05.2017
- Account management and sale of Ellab validation equipment into the UK food industry, predominantly the heat-preserved foods and beverages sectors
- Technical support, training and consultancy including validation of thermal processes.
- Engagement with global customers looking after Ellab interests in the food industry to overseas customers including site visits and attendance of international technical conferences as presenter and delegate.
Higher Research Officer
Campden BRI
Chipping Campden
09.1998 - 08.2006
- Conducted research as directed by senior staff to meet project requirements.
- Undertook thermal process consultancy for member companies globally to establish safe thermal processes and enhance the reputation that Campden BRI had in this sector.
- Maintained process hall equipment and resources.
- Lead the Thermal Processing Course for several years whilst presenting on numerous other training courses, both internal and external.
Education
Bachelor of Engineering - Control Systems Engineering
University of Sheffield
Sheffield07-1998
Higher National Diploma - Civil Engineering
Sheffield Hallam University
Sheffield07-1995
Skills
- New Account Development
- Forecasting and Reporting
- Lead Generation
- Sales Lifecycle Management
- Negotiation and Persuasion
- Customer Service
- Upselling and Cross Selling
- Order Management
- Sales expertise
- Product and service knowledge
- Account development
- Product expertise
- Customer Support
- Sales Presentations
- CRM Software
Affiliations
- Published (online) live music photographer
- Completed multiple ultra-marathons
- One time Countdown contestant
- Lapsed cricketer
Languages
English
First Language
French
Elementary (A2)
A2
German
Elementary (A2)
A2
Accomplishments
- Co-authored several scientific papers and technical chapters in books
- Regularly hit sales targets
- Winner of 2003 Marks and Spencer Team Prize
Custom
References available upon request.
Timeline
Regional Sales Manager
Ellab UK Ltd
12.2017 - 07.2024
Sales Manager
Holmach
06.2017 - 11.2017
Product Manager
Ellab UK Ltd
09.2006 - 05.2017
Higher Research Officer
Campden BRI
09.1998 - 08.2006
Bachelor of Engineering - Control Systems Engineering
University of Sheffield
Higher National Diploma - Civil Engineering
Sheffield Hallam University
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