- Motorcycling, Member of local advance motorcycling
- Touring on my motorcycle
- Big foody, love cooking and entertaining friends and family
- Cycling and general health and well begin, swimming and training weights
- MotoGP, F1, WSBK
Craig Holdsworth
Tamworth,Staffordshire
Summary
Results-driven Regional Sales Manager with 30 years of experience in market analysis, key account management, and customer retention in tyre distribution networks. Utilises CRM systems and sales data to identify growth opportunities and enhance regional strategies. Effectively manages sales pipelines and communicates insights to senior stakeholders, blending traditional and contemporary techniques to maximise customer acquisition.
Overview
1
1
Certification
3
3
years of professional experience
Work History
Regional Sales Manager
Ralson Tyres
10.2024 - Current
- Developed and executed strategic sales plans, increasing market share through targeted initiatives.
- Managed key accounts to enhance relationships and ensure consistent repeat business.
- Analysed regional market trends to identify and prioritise early growth opportunities.
- Identified and pursued new opportunities across untapped markets.
- Managed sales pipeline to maintain steady flow and meet objectives.
- Analysed sales data to find performance gaps and improvement areas.
- Conducted competitor analysis to stay ahead of industry developments.
- Delivered training and ongoing support to help achieve sales targets.
- Maintained detailed sales records and tracked trends for underserved areas.
- Collaborated with UK and Ireland distributors to support tyre dealers daily.
- Visited loyal customers regularly to maintain relationships and drive sales.
- Visited potential customers to build relationships and pitch products.
- Aligned market trends with sales promotions during changing environmental conditions.
- Coordinated with marketing to tailor promotions to regional preferences.
- Executed marketing events, including open houses and display shows.
- Collaborated with product development to match offerings with customer needs.
- Provided after-sales support by resolving issues promptly for satisfaction.
- Delivered presentations to senior management with sales results and plans.
Took time Away
None
02.2024 - 10.2024
- Developed cyber security knowledge through course attendance and practical application.
- Achieved CPC driver qualification for HGV work through targeted training.
- Supported logistics operations through warehousing and distribution responsibilities Training Module
- Reset working environment by taking timeout to reduce stress and enhance focus.
- Focused on personal needs by resetting routine for clearer concentration.
- Travelled to reconnect with family and friends following relocation. and reconnecting with family and friends after relocation.
Education
Highfield Level 2 in Lean Oranisation Management Techniques RQF
Telford Collage
Telford01-2024
Highfield Level 2 in Warehousing and Storage Principles
Telford College
Telford01-2024
Highfield Level 2 Cert in Customer Service
Telford College
Telford, TFW01-2024
Highfield Level 1 Extended Cert in Personal Development for employability
Telford College
Telford, TFW01-2024
BTEC - BTEC Level 1
Pearson BTEC
Telford01-2024
NVQ Level 1 & 2 - Milling and Lathe Engineering
Redding Lane Training Centre
Birmingham, BIR01-1995
City & Guilds - Motor Vehicle Technian
Tyseley Automotive training collage
Birmingham, BIR01-1992
GCSEs - Maths, English, Physics, Chemistry, PE
Alderbrook Secondary School
Solihull, SOL01-1990
Skills
- Market analysis
- Relationship management
- Sales forecasting
- Product positioning and knowledge
- CRM systems proficiency
- Territory planning and management
- Key account management
- Strategic communication skills
- Distribution channel understanding
- Client relationship building and retention
- Marketing and sales strategies
- Business development expertise
- B2B sales techniques
- New business acquisition strategies
- Negotiation analytics
- Regional sales strategy development
- Excel proficiency for data analysis
- Brand development and promotion strategies
- KPI analysis techniques
- Salesforce CRM expertise
- Revenue growth strategies and profit planning
- Customer needs analysis
- Direct sales
- Sales performance analysis
- Competitive market research
- Lead generation techniques
- Product knowledge
- KPI analysis
- Retail marketing
- Salesforce
- Revenue growth strategies
- Competitor awareness
- Customer needs analysis
- Direct sales techniques
- Product demonstrations
- Performance metrics analysis
- Market and competitive analysis
- Product presentation
- Pricing strategy development
- Proposals and presentations
- Profit planning
- Sales methodologies
- CRM Software proficiency
- Ability to present the company
- Enterprise sales
- Customer segmentation
- Market strategy
- Sales attainment
- Client development
- Market research methods
- Product presentation mastery
- Trend analysis
- Competitive intelligence
- Lead generation techniques
- Cross-selling techniques
- Retention techniques
- Sales training
- Account management
- New account development
Certification
- I carry an Advance License in Motorcycling Techques, I am also trained Local Observer, with plans to take my National certificate in 2027
- IMI Local Observer certified 2019
- Advance Motorcycling Technques certified
Interests
Additional Information
- I have spent most of my life in and around the automotive Industry.
- Starting as an apprentice in 1989
- I have work for large warehousing and retailers should as Sears Group and Marks and spencer
- Continued into Alloy wheel and tyre sales, working with Lotus sports cars, Nobel automotive, MG Rover
- National distribution for an Italian Alloy wheel Company
- Owner of a performance Car workshop, selling aftermarket products to improve vehicles
- Car Sales
- I've also worked alongside many tyre brands, across all sectors.
- Project managed Canal Barges, from bare shell to complete vessal
- Run a managed a Franchised brand, Shops warehouse distribution and managed e-commerce sales through ebay
- I've even crewed on the club rally seen.
- Also been part of the TA in my passed
Timeline
Regional Sales Manager
Ralson Tyres
10.2024 - Current
Took time Away
None
02.2024 - 10.2024
Highfield Level 2 in Lean Oranisation Management Techniques RQF
Telford Collage
Highfield Level 2 in Warehousing and Storage Principles
Telford College
Highfield Level 2 Cert in Customer Service
Telford College
Highfield Level 1 Extended Cert in Personal Development for employability
Telford College
BTEC - BTEC Level 1
Pearson BTEC
NVQ Level 1 & 2 - Milling and Lathe Engineering
Redding Lane Training Centre
City & Guilds - Motor Vehicle Technian
Tyseley Automotive training collage
GCSEs - Maths, English, Physics, Chemistry, PE
Alderbrook Secondary School