Freya Russell
Hereford,Herefordshire
Summary
I am a recent Fashion Promotion graduate with a strong foundation in trend research, visual communication, and digital marketing. Skilled in developing creative brand strategies, analysing consumer behaviour, and producing engaging visual content across multiple platforms.
Combines a commercial mindset with a keen eye for aesthetics to deliver impactful campaigns and brand storytelling. Highly organised, adaptable, and eager to contribute to a dynamic fashion or marketing environment while continuing to develop industry knowledge and professional expertise.
Overview
11
11
years of professional experience
Work history
DELI MANAGER
CHURCH STREET DELI
Hereford, Herefordshire
2024.07 - 2026.04
- Oversaw daily shop operations and ensured high standards of customer service.
- Managed staff recruitment, training, and associated HR responsibilities.
- Held key holder duties for opening and closing premises.
- Assisted in implementing promotional strategies to enhance sales.
- Addressed customer queries and complaints to ensure satisfactory resolutions.
- Supported social media strategy by creating content for TikTok and Instagram.
- Managed inventory and stock control effectively.
- Contributed to menu development and supported product launches.
- Conducted product photography and created promotional content.
SALES ASSISTANT
CULT VINTAGE
Hereford, Herefordshire
2015.09 - 2023.03
- Provided high-quality customer service in-store and online.
- Assisted with inventory stock processing and visual merchandising.
- Supported photographing, measuring, and uploading stock for online sales.
- Handled packaging and dispatching of online orders.
- Contributed to staff training and onboarding efforts.
- Aided in supporting pop-up events, markets, and shop floor setups.
- Gained exposure to various departments including antiques and furniture.
- Observed trends in consumer behaviour with attention to detail.
- Ensured timely stock replenishment to maintain product availability.
- Maintained knowledge of current sales promotions to assist customers in making informed buying decisions.
WAREHOUSE OPERATIVE
M&M DIRECT
Leominster, Herefordshire
2021.04 - 2022.09
- Assisted in picking, packing, and processing customer orders.
- Scanned and organised stock
- Supported training sessions for new team members.
- Verified invoices against delivered items for accurate record-keeping.
- Enhanced efficiency through meticulous coordination of stock and inventory control.
WORK EXPERIENCE
DEPOP
London
2017.07 - 2017.07
- Supported social media activity and campaign preparation
- Assisted with customer service via email
- Helped photograph stock and curate visual content
- Contributed to Instagram relaunch and brand aesthetic updates
- Processed deliveries, including high-profile stock
- Observed operations relating to international market expansion
Education
BA (Hons) - Fashion Promotion
Manchester Metropolitan University
Manchester 09/2021 - 07/2024
Foundation Diploma - Art and Design
Hereford College of Arts
Hereford, Herefordshire 09/2020 - 07/2021
A-Levels - English, Business Studies, Photography, Art & Design
Hereford Sixth Form College
1 2018 - 1 2020
GCSEs -
The Bishops of Hereford’s Bluecoat School
Hereford, Herefordshire 09/2013 - 07/2018
Skills
- Social media strategy (TikTok, Instagram Reels)
- Content creation & video editing
- Trend analysis & forecasting
- Brand identity & visual storytelling
- Audience engagement & growth strategies
- Product photography & styling
- Digital marketing & campaign planning
- Analytics awareness (engagement, reach, performance)
- Adobe Creative Suite: Photoshop, Illustrator, InDesign
- Microsoft Office: Excel, Word, PowerPoint, Publisher
- Trend forecasting tools: WGSN, The Business of Fashion
- Product photography and image manipulation
- Fabric printing and practical design techniques
- Social platforms: TikTok, Instagram, Facebook
Timeline
DELI MANAGER
CHURCH STREET DELI
2024.07 - 2026.04
WAREHOUSE OPERATIVE
M&M DIRECT
2021.04 - 2022.09
WORK EXPERIENCE
DEPOP
2017.07 - 2017.07
SALES ASSISTANT
CULT VINTAGE
2015.09 - 2023.03
BA (Hons) - Fashion Promotion
Manchester Metropolitan University
09/2021 - 07/2024
Foundation Diploma - Art and Design
Hereford College of Arts
09/2020 - 07/2021
A-Levels - English, Business Studies, Photography, Art & Design
Hereford Sixth Form College
1 2018 - 1 2020
GCSEs -
The Bishops of Hereford’s Bluecoat School
09/2013 - 07/2018