Summary
Overview
Work History
Education
Skills
Certification
Affiliations
Languages
References
Timeline
Generic

Temilola Ayodele

Summary

Social media manager with over 10 years of content development experience. Creative, adaptable, and results-driven digital marketing professional with hands-on experience in social media strategy, content creation, and campaign management. Skilled in Adobe Creative Cloud, Canva, Loomly, Buffer, Meta Ads Manager, AI tools, automation, and data analytics. Passionate about leveraging digital innovation to support growth, enhance online presence, and deliver impactful storytelling.


Overview

10
10
years of professional experience
10
10
years of post-secondary education
1
1
Certification

Work History

Volunteer Social Media Manager

WeAreStronger Charity
03.2025 - 05.2025
  • Lead planning and delivery of organic social content across multiple platforms.
  • Created engaging visuals and reels using Canva and AI tools, aligning content with anti-bullying campaigns and global awareness days.
  • Developed a monthly content calendar and improved reach and engagement through hashtag strategies and scheduling tools.
  • Collaborated with internal stakeholders and volunteers to amplify the charity's voice and message.
  • Increased brand visibility by developing and implementing strategic social media campaigns.
  • Monitored industry trends for incorporation into our social media strategy.
  • Drove audience growth through targeted advertising campaigns across multiple platforms.
  • Produced regular reports on social media performance to inform future strategies.
  • Scheduled and monitored posts using Loomly, Buffer, Canva, and Hootsuite across Facebook, Instagram, LinkedIn, and X.

Freelance Digital Marketer & Brand Strategist

Remote
01.2015 - 05.2025
  • Designed and implemented paid social media campaigns, increasing client sales and engagement.
  • Used AI-powered tools to automate content creation, improve targeting, and deliver insight-driven strategies.
  • Advised small businesses and nonprofits on brand storytelling, social channel growth, and digital performance metrics.
  • Directed content creation teams, ensuring consistent brand messaging across all platforms.
  • Optimised landing pages to increase conversion rates.
  • Devised creative multimedia content, resulting in increased audience engagement rates.
  • Analysed performance metrics for optimisation of future marketing initiatives.
  • Increased website traffic with effective SEO techniques.
  • Coordinated email marketing campaigns to enhance customer loyalty and retention.
  • Create, schedule, and publish content across TikTok, Facebook, Instagram, X (formerly Twitter), Threads, and LinkedIn for clients.
  • Carried out keyword research for SEO optimisation.
  • Collaborated with sales teams to align digital marketing strategies with business objectives.
  • Streamlined the CRM system, improving client management processes.
  • Partnered with graphic designers to create visually appealing advertisements.
  • Conducted competitor analysis, gaining insights into industry trends and tactics.
  • Develop and implement social media strategies to increase awareness and engagement.

Support Worker

Creative Support
09.2024 - 05.2025
  • Built strong interpersonal and teamwork skills in fast-paced, care-focused setting.
  • Applied digital tools for shift management and client record-keeping, developing further adaptability and organisation skills.
  • Promoted physical activity through assistance with exercises, improving overall health condition of clients.
  • Supported daily living skills training, which increased client self-sufficiency.
  • Provided companionship during outings, contributing to active social life for clients.
  • Participated in regular team meetings, enhancing quality of care provided.

Event Planner

Doviana Events
01.2016 - 01.2023
  • Managed digital schedules, vendor communications, and marketing promotions for events.
  • Trained junior team members on coordination strategies and tools like Trello and Canva.
  • Negotiated contracts, resulting in beneficial terms for clients and vendors alike.
  • Utilised project management software effectively to manage multiple tasks simultaneously.
  • Collaborated with caterers, decorators, and entertainment providers to ensure cohesive event experience.
  • Implemented safety procedures during events, ensuring attendee wellbeing at all times.
  • Reduced costs by successfully negotiating with suppliers and venues.
  • Managed budgets to maximise return on investment for clients.
  • Sourced appropriate venues for various types of events based on client specifications.
  • Fostered positive client relationships through regular communication and updates.

Education

MSc - Entrepreneurship and Innovation

Northumbria University
United Kingdom
09.2023 - 06.2025

MTech - Urban & Regional Planning

Federal University of Technology Akure
Nigeria
01.2018 - 03.2021

BTech (Hons) - Urban & Regional Planning

Federal University of Technology Akure
Nigeria
09.2011 - 09.2016

Skills

  • Paid & Organic Social Media Campaigns
  • Social Strategy & Brand Growth
  • Meta & LinkedIn Ad Campaigns
  • Copywriting & Content Creation, Reels & Short Video Creation
  • Data Analysis (UTMs, GA, Meta Pixel)
  • Team Leadership & Mentoring
  • Digital Transformation & Automation
  • Social Media Strategy & Content Planning
  • Canva Design & Visual Storytelling using different AI
  • Scheduling via Loomly, Buffer, Hootsuite & Other Tools
  • Crisis communications management
  • B2B social media campaigning
  • Full-funnel marketing strategy
  • Email marketing expertise
  • Community Engagement & Support Messaging
  • Health Awareness & Advocacy
  • Facebook, Instagram, LinkedIn, X, TikTok Marketing
  • Google Ads and Analytics
  • Social analytics and reporting
  • Excellent Written and Verbal Communication
  • Live event hosting
  • Content calendar organisation
  • Social customer care
  • Viral marketing

Certification

  • Social Media Marketing & Brand Promotion
  • Digital Innovation using AI & Automation
  • Salesforce Marketing Cloud
  • Advanced Business Consultancy
  • Digital Marketing & Customer Service
  • Canva for Social Media Creators
  • Data Analytics & Reporting Basics
  • Customer Service Excellence

Affiliations

  • Keep up to date with digital marketing trends on social media platforms like Facebook, Instagram, and TikTok.
  • Exploring AI trends in marketing
  • Blogging on digital transformation
  • Livestream
  • Content Creation

Languages

English
Proficient (C2)

References

References available upon request.

Timeline

Volunteer Social Media Manager

WeAreStronger Charity
03.2025 - 05.2025

Support Worker

Creative Support
09.2024 - 05.2025

MSc - Entrepreneurship and Innovation

Northumbria University
09.2023 - 06.2025

MTech - Urban & Regional Planning

Federal University of Technology Akure
01.2018 - 03.2021

Event Planner

Doviana Events
01.2016 - 01.2023

Freelance Digital Marketer & Brand Strategist

Remote
01.2015 - 05.2025

BTech (Hons) - Urban & Regional Planning

Federal University of Technology Akure
09.2011 - 09.2016

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Temilola Ayodele