Freya Liao
London
Summary
I am a proactive and detail-oriented professional with five years of experience in B2B sales. I am skilled in rapport building and B2B relationship development, with a strong track record of achieving sales targets and building strategic relationships with B2B customers. I am eager to apply and further develop my skills in strategic selling, relationship management, and problem-solving in B2B sales or customer success roles.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work history
Junior Business Manager
China Telecom (Europe)
London
05.2024 - 01.2026
- Own the full B2B sales cycle (prospecting → qualification → solution design → negotiation → close) for telecom and technology solutions across European enterprise and wholesale partner accounts.
- Lead complex bid management and global RFP responses, coordinating commercial, technical, and delivery stakeholders to maximise win rates and ensure successful postsale execution.
- Negotiate and close multiple deals valued at USD $300K+, balancing pricing, margin protection, and long-term partnership value. Achieved 100% assigned BR target.
- Build and maintain C-suite and senior executive relationships with 40+ strategic telecom partners across Europe, driving improved collaboration and higher customer satisfaction.
- Play a key role in market entry and new logo acquisition for Spain and Portugal, successfully establishing China Telecom's presence in Iberia.
- Generated 20+ new logos within the first year by leveraging regional market expertise, targeted prospecting, and partner-led sales strategies.
Business Operation Analyst
China Telecom (Europe)
London
01.2021 - 05.2025
- Analyzed sales data, monitored revenue performance, and produced management information (MI) reports for executive decision-making.
- Coordinated cross-functional projects, leading troubleshooting efforts and ensuring ontime delivery.
- Managed order workflow and responsible for troubleshooting of all the internal processes.
- Provided first-line support for sales and client queries, enabling smoother billing, documentation, and pre-sales processes.
- Coordinated international B2B events, managing logistics, delegate lists, and executive-level meetings.
- Oversaw contract management and order processing in internal sales systems with high accuracy.
Marketing Intern
Hyde International (UK)
London
06.2020 - 10.2020
- Built the company's digital presence, including launching LinkedIn, managing paid social campaigns, and producing branding materials.
- Analyzed campaign performance and delivered insights to optimize email and inbound marketing strategies.
- Conducted market research and developed content to support business development.
Education
MLitt - Marketing
University of St Andrews
Fife, UK 09.2019 - 09.2020
BA - Marketing and Media
Keele University
Staffordshire, UK 09.2016 - 08.2019
Skills
- Excel (pivots, formulas)
- Salesforce
- Business development
- Hotspot
- Bid management
- Account management
- Contract Negotiation
Certification
- Versa SD-WAN Sales Certification
- LinkedIn Cloud computing course
Languages
English
Fluent
Chinese (Mandarin)
Native
Swedish
Beginner
Timeline
Junior Business Manager
China Telecom (Europe)
05.2024 - 01.2026
Business Operation Analyst
China Telecom (Europe)
01.2021 - 05.2025
Marketing Intern
Hyde International (UK)
06.2020 - 10.2020
MLitt - Marketing
University of St Andrews
09.2019 - 09.2020
BA - Marketing and Media
Keele University
09.2016 - 08.2019