KEITH PARISH
Oxford,Oxfordshire
Summary
Twenty years of progressive retail leadership in premium and luxury environments, most recently as Regional Manager for Diesel across seventeen outlet stores in the UK and Europe. Built and led multicultural teams, drove consistent commercial performance, and developed Diesel Bicester Village into the global number one outlet by sales density.
Known for finding and developing exceptional people — who have gone on to senior roles at Chanel, built their own businesses, and stepped into regional leadership positions. Equally comfortable analysing P&L data and walking a shop floor.
Now looking for the next challenge — whether that's leading one exceptional store brilliantly, heading up a UK-focused regional operation, or bringing premium retail leadership skills into a new and exciting environment.
Overview
30
30
years of professional experience
7
7
years of post-secondary education
Work history
Regional Manager Outlets, UK, France, Iberia, Nordic, DACH and Benelux
Diesel London Ltd
London
01.2023 - 03.2026
- Oversaw management of 17 outlets across Europe, accountable for generating 60% of regional revenue.
- Championed commercial performance and operational excellence across diverse markets, effectively leading multicultural teams.
- Spearheaded initiatives to optimise operational efficiency and enhance market competitiveness.
Operations Manager Outlets, UK, Nordic, Ireland, and Benelux
Diesel London Ltd
03.2020 - 12.2022
- Managed outlet retail operations across an expanded territory.
- Led teams through operational restructuring during the COVID-19 pandemic, maintaining high performance standards across multiple markets.
Operations Manager Outlets Northern Europe
Diesel London Ltd
04.2015 - 02.2020
- Pioneered and established the inaugural Outlet Operations Manager position within Diesel Europe, driving regional retail operations across the UK, Ireland, and Nordics.
Store Manager
Diesel London Ltd
Bicester Village & Birmingham
02.2006 - 03.2015
- Included roles as Store Manager and Assistant Store Manager across multiple locations.
Management & Retail Roles
Tesco Plc
Banbury & Northampton
05.1996 - 10.2005
- Progressed through various roles including Out of Hours Manager, Stock Control Manager, Corporate Change Manager, and Trading Manager (secondment).
- Completed Graduate Management Training Scheme.
Education
Business and Marketing GNVQ Level 3 - Economics, Marketing, German, English
North Oxfordshire College
Banbury, Oxon 09.1993 - 05.1996
GCSE 11 A-C grades - Secondary Education
Drayton School
Banbury, Oxon 09.1988 - 05.1993
Skills
- Retail Operations: High-volume retail operational expertise, KPI analysis and delivery, strategic planning, project management, and new business setup
- Leadership: Management of large teams, staff development, succession planning, and the ability to influence at all levels
- Competitor analysis
- Project oversight
- 360-Degree appraisals
- Assertive communication approach
- Commercial Acumen: Detailed knowledge of luxury brand markets, extensive commercial awareness, and development of sales cultures
- Leadership excellence
- Solution-Oriented thinking
- Change initiative execution
- Employee management
Affiliations
- Physical Fitness, Cinema, Fashion and Design
Languages
English
Native
German
Elementary
References
References available upon request.
Timeline
Regional Manager Outlets, UK, France, Iberia, Nordic, DACH and Benelux
Diesel London Ltd
01.2023 - 03.2026
Operations Manager Outlets, UK, Nordic, Ireland, and Benelux
Diesel London Ltd
03.2020 - 12.2022
Operations Manager Outlets Northern Europe
Diesel London Ltd
04.2015 - 02.2020
Store Manager
Diesel London Ltd
02.2006 - 03.2015
Management & Retail Roles
Tesco Plc
05.1996 - 10.2005
Business and Marketing GNVQ Level 3 - Economics, Marketing, German, English
North Oxfordshire College
09.1993 - 05.1996
GCSE 11 A-C grades - Secondary Education
Drayton School
09.1988 - 05.1993