Summary
Work history
Education
Skills
Timeline
On a personal note!
Hi, I’m

Chrissy Cottrell

Marketing Manager
Kendal,UK
Chrissy Cottrell

Summary

An exceptionally organised senior Chartered Marketer with creative flare and a passion for strategy. I'm not afraid to take on significant challenges, roll my sleeves up and get involved in the tactical day-to-day.


A strategic thinker and problem solver with a strong ability to lead, innovate, and build relationships across organisations. I love building creative campaigns that get results from strategy development to execution; measurement to improvement.

Work history

C4B Media
Royston, Remote

Marketing Manager (Agency)
08.2022 - Current

Job overview

  • Key achievements
  • Managed, motivated and developed team of four to consistently deliver exceptional services to clients.
  • Worked closely with directors to advise and manage accounts during a challenging period for the agency.
  • Recommended improvements to existing business processes and procedures.
  • Constructed and designed brand strategy workshops as a new service offering.
  • Built creative campaign concepts for clients.
  • Developed cohesive marketing strategies, identifying macro trends, opportunities and challenges to deliver lead-generation campaign.
  • Forged strategic partnerships to broaden customer base.

Centrica
Windsor, Remote

Content Manager (Energy)
03.2022 - 08.2022

Job overview

  • Key achievements
  • Fuelled team performance by building strategy and implementing KPI targets to meet goals.
  • Wrote and edited content, publishing finished pieces.
  • Identified trends by using social analytics to analyse data.
  • Managed content writers, graphic designers and videographers to produce engaging and quality content.
  • Developed cross-platform content strategy to reach wider audience.

RAGT Seeds
Ickleton, Cambridgeshire

Marketing Manager (Crop Science)
09.2014 - 02.2022

Job overview

  • Key achievements
  • Managed, motivated and developed team of two. Training several other marketing teams across countries.
  • Liaised with management teams in developing marketing strategies and plans.
  • Produced periodic marketing reports for senior management, detailing strategy progress and KPI metrics.
  • Led rebrand, instilling dedication to brand values across the business.
  • Implemented strategies to engage and attract customers, increasing brand engagement and sales. Leading to steady market share increase from 12.5% to over 23.3%.
  • Crafted and implemented yearly cross-channel integrated creative campaigns.
  • Reviewed, edited and approved marketing assets, maintaining communication quality levels.
  • Developed and implemented overarching social media strategies.
  • Generated and issued press releases, driving public interest in plant varieties.
  • Evaluated marketing campaigns using key metrics and performance indicators, enhancing future propositions.
  • Acquired industry knowledge to support marketing efforts and strategies.
  • Budget Management.

Syngenta
Cambridge

Marketing Specialist (Crop Science)
01.2013 - 09.2014

Job overview

Ernst & Young
Cambridge

Marketing & BD Coordinator (Finance)
07.2012 - 01.2013

Job overview

Birketts
Cambridge

Marketing Executive (Legal)
07.2011 - 07.2012

Job overview

Linguamatics
Cambridge

Marketing Executive (SaaS)
05.2011 - 07.2011

Job overview

PEM Accountants
Cambridge

Marketing Coordinator (Finance)
06.2010 - 05.2011

Job overview

eSight Energy
Swavesey

Marketing Executive (SaaS)
05.2009 - 05.2010

Job overview

Amino Communications
Swavesey

Marketing Assistant (Manufacturing)
06.2005 - 01.2009

Job overview

Education

Brand Strategy Master
UK

from Brand Strategy

University overview

Copyhackers
UK

from Conversion Copywriting

University overview

Marketing Week
UK

Mini MBA from Marketing

University overview

Digital Marketing Institute
United Kingdom

Diploma of Higher Education from Digital Marketing

University overview

Chartered Institute of Marketing (CIM)
Berkshire

Diploma of Higher Education from Marketing Strategy and Brand Management

University overview

Chartered Institute of Marketing (CIM)
Berkshire

Certificate of Higher Education from Certificate in Marketing

University overview

Cambridge Regional College
Cambridge

Diploma of Higher Education from Art & Design

University overview

Anglia Ruskin University
Cambridge

Bachelor of Arts from Graphic Design

University overview

Skills

  • Chartered Marketer
  • Brand & Marketing Strategy
  • Coaching and Mentoring
  • Creative Campaigns
  • Brand Messaging
  • Project Management
  • Budget Management
  • Copywriting
  • Email Marketing
  • Social Media
  • Google Analytics
  • Graphic Design - Adobe Photoshop, Illustrator InDesign
  • Exceptional Communicator
  • Proficient Multitasker
  • Innovator

Timeline

Marketing Manager (Agency)
C4B Media
08.2022 - Current
Content Manager (Energy)
Centrica
03.2022 - 08.2022
Marketing Manager (Crop Science)
RAGT Seeds
09.2014 - 02.2022
Marketing Specialist (Crop Science)
Syngenta
01.2013 - 09.2014
Marketing & BD Coordinator (Finance)
Ernst & Young
07.2012 - 01.2013
Marketing Executive (Legal)
Birketts
07.2011 - 07.2012
Marketing Executive (SaaS)
Linguamatics
05.2011 - 07.2011
Marketing Coordinator (Finance)
PEM Accountants
06.2010 - 05.2011
Marketing Executive (SaaS)
eSight Energy
05.2009 - 05.2010
Marketing Assistant (Manufacturing)
Amino Communications
06.2005 - 01.2009
Brand Strategy Master
from Brand Strategy
Copyhackers
from Conversion Copywriting
Marketing Week
Mini MBA from Marketing
Digital Marketing Institute
Diploma of Higher Education from Digital Marketing
Chartered Institute of Marketing (CIM)
Diploma of Higher Education from Marketing Strategy and Brand Management
Chartered Institute of Marketing (CIM)
Certificate of Higher Education from Certificate in Marketing
Cambridge Regional College
Diploma of Higher Education from Art & Design
Anglia Ruskin University
Bachelor of Arts from Graphic Design

On a personal note!

On a personal note!

I've volunteered for the CIM as a regional ambassador. I am also a member of the mentor program working with younger marketers to share my experience and knowledge. 

 

I love fitness; I used to be a weightlifting coach, competing in the English championships myself many years ago. I take it a bit easier on the knees these days but I'm still lifting regulary.  A passion of mine is hiking and generally being outdoors. 

I adore reading and can be found in the “Smart Thinking” section at Waterstones, probably buying more books than I should be!

Chrissy CottrellMarketing Manager