FABRIZIO CLAUDIO PIERRI
Summary
Account Executive with 7+ years’ experience selling SaaS and technical solutions into mid-market and enterprise organisations across EMEA. Experienced in full-cycle new business sales, including pipeline generation, enterprise discovery, multi-stakeholder deal management and contract negotiation. Proven track record building pipeline from scratch and closing complex deals in fast-moving SaaS environments. Comfortable selling to senior stakeholders across Product, Data, IT and Procurement functions.
Overview
7
7
years of professional experience
Work history
Account Executive / GTM Lead
Escendant
2025.09 - 2026.02
- Joined Escendant at an early commercial stage to support enterprise sales and go-to-market execution while the product matured.
- Worked directly with founders and engineering teams to validate market fit, build pipeline and progress early enterprise opportunities.
- Key Achievements
- Led outbound prospecting and discovery across multiple segments
- Progressed enterprise pilot engagement with Lovett Group
- Built commercial infrastructure including HubSpot CRM and outbound tooling
- Developed outbound sequences and sales playbooks
- Supported founder-led enterprise sales conversations
- Worked closely with Product and Engineering on customer requirements
Founder
Scentra
2025.08 - 2026.02
- Founded a retail technology concept placing automated fragrance vending machines in hospitality venues.
- Responsible for commercial development and partnerships.
- Key Achievements
- Developed commercial model and pricing strategy
- Secured venue partnerships
- Built go-to-market approach
- Managed supplier relationships
- Oversaw pilot deployments
Account Executive
Corvidae
2023.08 - 2025.09
- Promoted from Senior SDR to Account Executive after exceeding quota and consistently generating high-quality pipeline.
- Responsible for full-cycle sales across mid-market and enterprise customers across the UK, EU and US.
- Key Achievements
- Achieved 133% of quota
- Closed new business across SaaS and consulting services
- Ran full sales cycles typically lasting 45–90 days
- Closed deals ranging from £25K–£120K ACV
- Sold into Product, Data, IT and Procurement teams
- Built outbound playbooks adopted company-wide
- Managed contracts and procurement processes
Senior Sales Development Representative
Corvidae
2023.08 - 2025.01
- Top-performing SDR responsible for enterprise pipeline generation across UK and international markets.
- Key Achievements
- Achieved 200% of quota in early quarters
- Generated enterprise pipeline through outbound prospecting
- Built messaging frameworks adopted across the team
- Promoted to Account Executive
Sales Development Manager
Hybrid Media Ltd
2021.12 - 2022.11
- Built and led the SDR function from scratch.
- Key Achievements
- Built outbound sales processes adopted company-wide
- Led top-performing global SDR team
- Delivered record outbound pipeline generation
- Coached SDRs on prospecting and discovery
Business Development Executive
Hybrid Media Ltd
2021.02 - 2021.12
- Responsible for outbound prospecting and new business development.
- Key Achievements
- Consistently exceeded pipeline targets
- Generated outbound opportunities across technology sectors
- Closed largest technology deal in company history (Zoom)
Financial Consultant
Phillips Capital
2020.01 - 2021.01
- Consultative sales role advising high-net-worth clients.
- Key Achievements
- Managed European client relationships
- Generated new client accounts
- Delivered investment proposals
Sales Executive
Microsoft
Lisbon
2019.01 - 2020.01
- Supported B2B customers across Office 365 and Azure solutions.
- Key Achievements
- Delivered product demonstrations and proposals
- Supported enterprise and mid-market customers
- Consistently exceeded targets
Skills
- Enterprise SaaS Sales
- Full-Cycle New Business
- Pipeline Generation
- Enterprise Discovery
- Social Selling
- SPIN Selling
- Challenger Sale
- Solution Selling
- Multi-Stakeholder Deal Management
- Contract Negotiation
- Go-to-Market Execution
- HubSpot
- Outbound Prospecting
- Martech
- Ad Tech
- Machine Learning
- Artificial Intelligence
Websites
LANGUAGES
English – Native
Italian – Professional
German – Conversational
Timeline
Account Executive / GTM Lead
Escendant
2025.09 - 2026.02
Founder
Scentra
2025.08 - 2026.02
Account Executive
Corvidae
2023.08 - 2025.09
Senior Sales Development Representative
Corvidae
2023.08 - 2025.01
Sales Development Manager
Hybrid Media Ltd
2021.12 - 2022.11
Business Development Executive
Hybrid Media Ltd
2021.02 - 2021.12
Financial Consultant
Phillips Capital
2020.01 - 2021.01
Sales Executive
Microsoft
2019.01 - 2020.01