Charlotte Tucker
Summary
Senior Enterprise Account Executive with 9 years' experience selling SaaS solutions into mid-market and enterprise organisations. Specialising in executing go-to-market strategies, managing executive relationships, building strategic partnerships, and driving new business and key account growth.
Overview
9
9
years of professional experience
Work history
Senior Enterprise Account Executive
io.tt
London, City of London
2025.02 - 2026.02
- Led end-to-end enterprise sales cycles, including outbound strategy, executive discovery, RFP management, procurement, commercial negotiation and close.
- Built io.tt's enterprise sales function, shaping go-to-market strategy, sales playbooks, qualification frameworks and enterprise messaging.
- Built and managed a multi-six-figure enterprise pipeline, engaging C-suite stakeholders across Marketing, Tech, Commercial and Digital functions.
- Led end-to-end enterprise RFP and procurement processes with Superdrug, Primark, Coca-Cola and ASOS.
- Built strategic partnerships to generate joint pipeline opportunities and support enterprise growth.
- Worked closely with Product, Marketing and Leadership to shape go-to-market strategy and enterprise sales execution.
Senior Enterprise Sales Director
Wagestream
London, Greater London
2023.10 - 2024.11
- Exceeded sales quota by 180%, delivering high-value financial wellbeing SaaS solutions to large enterprises.
- Developed outbound strategy targeting HR and C-suite stakeholders, increasing pipeline generation by 38%.
- Partnered with Product and Engineering to support payroll integrations with ADP and Workday.
- Led executive discovery workshops, helping enterprise organisations build commercial business cases for employee financial wellbeing.
- Developed and executed a comprehensive sales strategy aligned with company objectives.
- Led and mentored four BDRs, contributing to a 40% increase in qualified pipeline.
Enterprise Sales
Gartner
London
2023.01 - 2023.07
- Sold Gartner advisory solutions into mid-market organisations across the Benelux region.
- Built executive relationships with C-suite leaders, Boards and Investors.
- Led consultative sales cycles from prospecting through to close.
Senior business development manager (Redundancy)
Sunday
London
2022.01 - 2022.08
- Exceeded individual sales target by 124%, owning the full sales cycle from prospecting through to commercial negotiation and close.
- Led and developed a team of five SDRs, driving KPI performance and outbound effectiveness.
- Increased SDR-generated meetings from 2 to 12 per month, contributing to pipeline growth from 24 to 45 opportunities.
- Improved SQL-to-customer conversion from 18% to 45% through coaching and performance management.
Business Development Manager
Pact Coffee
2019.11 - 2021.11
- Led the expansion of Pact Coffee into new B2B markets.
- Exceeded annual sales target by 141%, delivering £34k ARR against a £24k target.
- Secured new business, negotiated commercial agreements and managed key customer relationships.
- Secured strategic brand partnerships, including MyProtein.
Sales Executive
Proper
2019.02 - 2019.11
- Generated new business opportunities and secured strategic brand partnerships.
- Prepared commercial proposals and negotiated agreements with senior stakeholders.
- Led a field sales team of five during a new product launch, driving a 25% increase in overall sales.
Financial Consultant
JDX Consulting
2018.08 - 2019.02
- Delivered financial consulting projects for global banking clients including Credit Suisse, supporting regulatory and operational initiatives.
- Responsibilities included: Document digitisation, derivative operations, EMIR, Dodd Frank & ISDA documentation, the back loading of derivative trades into the Global Trade Depository.
Account Manager (Internship)
Octagon Worldwide
2018.02 - 2018.08
- Supported the delivery of major client accounts including Doosan, managing client relationships and commercial projects.
Sales Executive (Internship)
McCann EMEA
2017.08 - 2018.01
- Supported global client accounts including Nestlé, Mastercard, Coca-Cola and Zurich, working across client services and commercial projects.
Education
BSC (Hons) - Sport Science with Management
Loughborough University
Loughborough, LeicestershireSkills
- Enterprise SaaS Sales
- New Business Development
- Go-to-Market Strategy
- C-suite Stakeholder Management
- Enterprise Account Management
- RFP & Procurement Management
- Commercial Negotiation
- Strategic Partnerships
- Multi-Stakeholder Sales
- Pipeline Forecasting
- Cross-Functional Collaboration
- Cognism
- MEDDPICC / MEDDICC
- AI-Assisted Prospecting & Sales Productivity
- Salesforce CRM HubSpot LinkedIn Sales Navigator
- Financial reporting
Additional Information
- Completed the HP Business & Sales Training Academy 2019 (Barcelona).
- Founder of the Loughborough Ice Skating Society (Present Board Alumni)
- Company award for best sales performance (PACT)
- Full UK Driving Licence
Timeline
Senior Enterprise Account Executive
io.tt
2025.02 - 2026.02
Senior Enterprise Sales Director
Wagestream
2023.10 - 2024.11
Enterprise Sales
Gartner
2023.01 - 2023.07
Senior business development manager (Redundancy)
Sunday
2022.01 - 2022.08
Business Development Manager
Pact Coffee
2019.11 - 2021.11
Sales Executive
Proper
2019.02 - 2019.11
Financial Consultant
JDX Consulting
2018.08 - 2019.02
Account Manager (Internship)
Octagon Worldwide
2018.02 - 2018.08
Sales Executive (Internship)
McCann EMEA
2017.08 - 2018.01
BSC (Hons) - Sport Science with Management
Loughborough University