Enas Besesio

Reporting to the Chief Commercial Officer, lead regional growth marketing strategy across the UK and EMEA, aligning marketing investment and programmes with commercial priorities, market expansion and pipeline growth.

• Growth Strategy & Demand Generation: Lead integrated marketing programmes spanning ABM, digital campaigns, demand generation and strategic partnerships, aligning marketing performance with regional sales and pipeline objectives.
• Events & Executive Engagement: Lead a diverse portfolio of flagship conferences, innovation days and hackathons in collaboration with Google Cloud and Microsoft, executive roundtables and exclusive networking events. Delivered Elevate 2026, attracting 320+ registrations and over 260 attendees.
• Content & Thought Leadership: Conceived and launched Evolv, FintechOS's industry podcast, leading its strategy and execution. Develop customer case studies, executive interviews and thought leadership content to strengthen market credibility and commercial engagement.
• Partnerships & Sponsorships: Develop strategic partner relationships and sponsorship propositions, creating opportunities for joint marketing, executive engagement and industry visibility.
• Leadership & Brand Engagement: Lead cross-functional programmes, agencies and marketing budgets, collaborating with commercial and marketing leadership on brand positioning, PR and communications, while developing creative employee advocacy and community engagement initiatives.

Reporting to the Chief Commercial Officer, lead regional growth marketing strategy across the UK and EMEA, aligning marketing investment and programmes with commercial priorities, market expansion and pipeline growth.

• Growth Strategy & Demand Generation: Lead integrated marketing programmes spanning ABM, digital campaigns, demand generation and strategic partnerships, aligning marketing performance with regional sales and pipeline objectives.
• Events & Executive Engagement: Lead a diverse portfolio of flagship conferences, innovation days and hackathons in collaboration with Google Cloud and Microsoft, executive roundtables and exclusive networking events. Delivered Elevate 2026, attracting 380+ registrations and over 250 attendees.
• Content & Thought Leadership: Conceived and launched Evolv, FintechOS's industry podcast, leading its strategy and execution. Develop customer case studies, executive interviews and thought leadership content to strengthen market credibility and commercial engagement.
• Partnerships & Sponsorships: Develop strategic partner relationships and sponsorship propositions, creating opportunities for joint marketing, executive engagement and industry visibility.
• Leadership & Brand Engagement: Lead cross-functional programmes, agencies and marketing budgets, collaborating with commercial and marketing leadership on brand positioning, PR and communications, while developing creative employee advocacy and community engagement initiatives.

• Created and implemented multi-tactic campaign strategy for the horizontal solutions and the go-to-market plans which included creating messaging and solutions positioning.
• Planned and managed product launches in conjunction with the Go-to-Market owner, product management and sales enablement teams.
• Facilitated creation of sales enablement campaigns and resources, producing playbooks, brochures, data sheets, battlecards, scripts, and presentations for direct and indirect sales teams.
• Developed campaign content tailored for buyer personas across various formats, including videos, blogs, interactive assets, brochures, web pages, events, and social media.
• Assessed marketing campaign effectiveness using key metrics and performance indicators, informing enhancements for future propositions.

• Led marketing mix and sales enablement across MEA region through thought leadership campaigns, integrated go-to-market programmes, demand generation initiatives, and cross-segment events.
• Collaborated with global solution marketers and local leadership teams to implement regional marketing best practices that addressed market drivers and customer needs, supporting FIS business growth in MEA.
• Designed and maintained the regional field marketing strategy for FIS in Middle East and Africa.
• Created and delivered localized, in-market campaigns which resulted in demand generation, brand awareness and an enabled sales force.
• Planned and executed the regional events strategy, including regional organized FIS events and third party events sponsorships.
• Managed MEA regional marketing budget while overseeing regional requirements from shared services functions.
• SunGard was acquired by FIS in December 2015), FIS is the world's largest global provider dedicated to financial technology solutions

• Planned, developed, executed and measured strategies to enhance revenue generation and brand awareness for SunGard's financial solutions.
• Partnered with sales to identify market drivers, coordinating with product management to deliver a cohesive marketing platform that integrates product, sales, and marketing strategies.
• Effectively managed the marketing budget and provided timely measurement to demonstrate ROI.
• Designed and lead integrated internal and external communication campaigns to effectively position and raise awareness of SunGard solutions within the Middle East financial market.
• Provided creative direction for timely delivery of targeted campaigns across all marketing channels, including direct and online marketing, tradeshows, sponsorships, advertising, print, and promotion.

• Developed, implemented, and monitored lead generation campaigns to promote Zawya's existing and new products and services targeting members and non-members.
• Assisting the Sales and Marketing Director to identify the best marketing activities to enhance brand awareness, budget tracking, campaign analysis and performance reports.
• Working closely with the sales team to monitor the effectiveness of the campaigns in sales conversions and tweak the campaigns accordingly.
• Sourcing out major events, conferences and exhibitions regionally and internationally to engage Zawya as an exclusive partner to support the business and investment communities.

• Business development: This included presentations of the different banking solutions and working closely with technical consultants to ensure successful implantation and conducting post implementation training for users.
• Conducted detailed business requirements, GAP analysis and mapping requirements for banking related projects.
• Functional responsibilities included preparing and delivering presales presentations around Oracle Financial Services Applications.

• Delivered retail banking services for corporate and retail clients, including account opening, screening and processing loan applications, issuing letters of credit and guarantees, processing credit and debit card applications, and managing cash transactions.