Sam Ellis
Marketing Director
Summary
Dynamic marketing leader specialising in developing and executing successful growth strategies for B2B technology companies. Highly strategic and creative combining data and structured methodology with engaging content and creative execution. Experienced in building inbound and outbound marketing channels to grow brands, generate revenue, and penetrate new markets. Track record of delivering successful campaigns across digital and traditional media.
Spent the past 4+ years working for international scaleups in a wide range of sectors from Blockchain to PropTech and Unified Communications providing the ability to make the complex simple and engaging. A leader who articulates strategy with clarity and passion to influence others. Encourages alternative perspectives to trigger healthy debate and provides strategic counsel.
Overview
11
11
years of professional experience
4
4
years of post-secondary education
4
4
Certifications
Work History
Growth Marketing Director
Parkable
London
06.2021 - Current
- Responsible for the launch of Parkable into the UK market
- Managed UK campaign activity across social, paid search, video, display, social review, and email
- Developed and executed inbound content strategy including blogs, customer success stories and social
- Increased the average number of UK inbound leads per month by 400% by optimising targeting, messaging, content, and creative execution
- Launched a new channel partnership initiative with Electric Vehicle Charge Point Installers
Sales & Marketing Director
Metino
London
02.2020 - 05.2021
- Specialist consultancy providing marketing, sales, and technical services to technology companies
- Managed a small team of marketing and sales specialists to accelerate the growth of our clients
- Developed and executed a successful marketing strategy targeting construction in the UK using email, display, search, online events, and social for digital compliance company Forsite
- Delivered channel partnerships for Forsite in the construction sector including Procore app integration
- Involved in a range of other sales and marketing projects for clients including Datacom and psHolix
Marketing Director
Minima
London
01.2019 - 01.2020
- Developed and executed the GTM Strategy including value proposition and messaging
- Refined the brand strategy including tone of voice and visuals
- Managed the development and launch of the global website and explainer video
- Developed and launched social media strategy across Twitter, Telegram, Discord, YouTube and Medium to build a community of engaged developers, investors, and supporters
- Delivered an integrated approach to community engagement including events, activations, public relations, social media, and investor relations
- Created marketing collateral including Investor Deck, Business Prospectus and Telco Pitch Deck that helped secure the first Proof of Concept with Manx Telecom
Sales & Marketing Director
Metino
London
06.2018 - 12.2018
- Developed and executed sales and marketing strategy for UCaaS provider Qunifi to onboard distributors, manufacturers, resellers, and Managed Service Providers (MSP) as channel sales partners
- Created adaptive commercial pricing models aligned to different channel partners' business models
- Launched Call2Teams product in the Microsoft ecosystem including AppSource and Marketplace Rewards resulting in a 50% increase in website activity and a 38% increase in product inquiries
Account Manager - Enterprise Sales
Telstra
Sydney
03.2017 - 04.2018
- Managed revenue targets of >£2.85M (AUD$5M) per annum across a diverse portfolio of enterprise customers in the APAC region
- Catapulted revenues by 900% per month for a key client with whole-of-business Microsoft Azure cloud migration
- Achieved 107% of annual sales target despite a difficult portfolio with service delivery issues
Partnerships Manager
Rombii
Sydney
10.2016 - 02.2017
- Manged partnerships with technology companies for leading B2B digital media and marketing services company specialising in lead generation and engaging IT buyers and decision-makers across the funnel.
- Built digital sales funnels to generate high-quality SQL and MQL leads for Microsoft helping them to secure new revenue for Office 365, Dynamics 365, and Power BI.
National Account Manager
Exterion Media
London
09.2014 - 08.2016
- Managed sales targets of >£5M per annum across key media agencies Starcom, Havas, and Arena
- Coordinated with marketing to shape high-impact campaigns using innovative concepts and mobile audience targeting
- Major campaigns included Strongbow Cloudy Apple launch generating over £1.2M in revenue, PayPal’s Christmas campaign securing 70% outdoor media share and Domino Pizza’s long-term holding that propelled revenue 186% YOY
Marketing Executive
Seven Network
Sydney
02.2011 - 04.2013
- Developed and executed national and regional marketing campaigns with a +£2.5M budget to drive ratings and revenue for one of Australia’s leading commercial free-to-air television networks.
- Delivered >AUD$25K in weekly SMS revenue via management of the ‘Better Homes and Gardens’ competition segment
- Managed development of ‘7mate’ mobile application, achieving >17K downloads in first six months
- Secured the highest value sponsorship deal for the network with Kia for the 2013 Australian Open Coverage in collaboration with programming and sales
Marketing Executive
Hybrid Television
Sydney
01.2010 - 01.2011
- Developed and executed national marketing campaigns and initiatives for TiVo’s exclusive licensee in Australia and New Zealand.
- Spearheaded nationwide campaign in conjunction with ‘V8 Supercars,’ including POS (500+ stores), TVC, online, and print.
- Managed weekly online and email newsletter achieving an average open rate of 45% and subscription increase of >15K in six months
Education
Bachelor of Commerce - Marketing
University of Otago
Dundedin, New Zealand 03.2006 - 11.2008
Post-Graduate Diploma - Marketing
University of Otago
Dunedin, New Zealand 03.2009 - 11.2010
Skills
B2B Marketing
Accomplishments
Google Universities Online Marketing Challenge Finalist 2008
Certification
Microsoft Azure: AZ-101 Integration and Security, AZ-102 Administrator
Timeline
Growth Marketing Director
Parkable
06.2021 - Current
Sales & Marketing Director
Metino
02.2020 - 05.2021
Marketing Director
Minima
01.2019 - 01.2020
Sales & Marketing Director
Metino
06.2018 - 12.2018
Account Manager - Enterprise Sales
Telstra
03.2017 - 04.2018
Partnerships Manager
Rombii
10.2016 - 02.2017
National Account Manager
Exterion Media
09.2014 - 08.2016
Marketing Executive
Seven Network
02.2011 - 04.2013
Marketing Executive
Hybrid Television
01.2010 - 01.2011
Post-Graduate Diploma - Marketing
University of Otago
03.2009 - 11.2010
Bachelor of Commerce - Marketing
University of Otago
03.2006 - 11.2008
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